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193 articles for “Qualitative study”
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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When Technology Maturity Matters: a Moderated Regression Study of Forensic Analytics and Fraud Detection
Abstract: Purpose: Data‐driven forensic analytics (DDFA) is widely promoted as a key tool for fraud detection, yet organisations report mixed results. This study investigates whether the effectiveness of DDFA depends on the organisation’s technological maturity – defined asthe sophistication of IT infrastructure, data governance, and analytical skills. Design/Methodology/Approach: A two‐wave longitudinal survey was conducted with 210 finance and audit professionals in a large emerging economy; 178 completed both waves (retention 84.8%). …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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AI-Powered Talent Intelligence and Leadership: Empirical Insights from Smart Enterprises
Abstract: This empirical study explores the transformative role of AI-powered talent intelligence in shaping leadership effectiveness within smart enterprises. As organizations increasingly adopt advanced artificial intelligence tools – including cognitive, generative, and sentient AI – leaders are empowered to make data-driven, predictive, and adaptive decisions that directly influence workforce performance, engagement, and organizational agility. The study investigates how AI-enabled insights into employee skills, performance trends, and sentiment data inform leadership practices, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 28–37 Read article
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Social Innovation Through Extension in Education: Case Study of the Extension Project for Digital Inclusion of Youth
Abstract: The constant social challenges have led different areas and countries to focus on their possible solutions through the eradication of poverty and the promotion of quality education. In Brazil, based on its Legal Charter, education is the basic pillar for its development. The development of education is carried out by institutions for this purpose, but the Federal Institutes belonging to this network. One of the strategic forms used is extension, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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A Study of Brand Awareness at Runik Aromatic PVT LTD in Pune City
Abstract: Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The NEP 2020 was approved by the cabinet on June 29, 2020. With the Cabinet approving theNational Education Policy (NEP) 2020, thereby ushering in reforms in Indian education sector, themove has paved way for foreign universities to set up operations in India. According to the NEPpolicy document, selected universities from the top 100 universities will be facilitated to operate inIndia. An International Students Office at each institution hosting overseas students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The National Education Policy (NEP) 2020 was approved by the cabinet on June 29, 2020. With the cabinet approving the NEP 2020, thereby ushering in reforms in the Indian education sector, the move has paved the way for foreign universities to set up operations in India. According to the NEP policy document, selected universities from the top 100 universities will be facilitated to operate in India. An International Students Office …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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Strategic Risk Management for PMPML Bus Operation in Pune and PCMC Areas
Abstract: The purpose of this study is to improve public transportation safety and operational efficiency by examining the strategic risk management strategies used by PMPML buses that operate in the Pune and PCMC districts. The study investigates a thorough approach to risk management, which includes driver education initiatives, GPS-based tracking devices, and thorough road assessments. It evaluates a number of risk factors, including weather, traffic patterns, road conditions, illumination problems, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 38–44 Read article
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation of management, remains an integral to the process of globalization and economic liberalization during 21st century. It continues to play significant role in forms of data sharing resources and multichannel information. Whereas good governance baked by ICT norms and supported by Simple, Morale, Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makings through formation of sound public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 44–52 Read article
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Procurement Assessment of High-Density Polyethylene Pipe in Department of Water Supply and Sewerage, Nepal
Abstract: High-density polyethylene pipe is a major part in procurement of Water Supply Projects inNepal. Overall objective of this research was to analyze the procurement management analysiswithin Department of Water Supply and Sewerage (DWSS). The study was based on onlinequestionnaire survey among senior employees of DWSS. The management duty assignment incontractual process seems significant for quality assurance. In DWSS, sometimes all theprocurement process was made by regional offices and sent for …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 Read article
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Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
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A Study on Herd Behaviour in Stock Markets and ItsImpact on Market Performance
Abstract: Herd behaviour refers to the natural tendency to imitate the actions of a larger group rather than relying on one’s own judgment. This study aims to explore herd behaviour in stock markets and evaluate its influence on overall market performance from a behavioural finance perspective. Employing a qualitative approach, the research aims to understand herd behaviour, identify key influencing factors, and connect these behavioural patterns to investor decision-making in stock …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 1–9 Read article
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A Study to Examine the Concerns and Hardships in the Implementation of the 2020 National Education Policy
Abstract: Education plays a crucial role in unlocking human potential, fostering an inclusive society, and driving national development. Ensuring equitable access to quality education is paramount for India’s continued growth and global prominence in areas such as economic advancement, social justice, scientific, innovation, national integration and cultural preservation. The National Education policy 2020, introduced on July 29, 2020, acknowledges the need to address the shortcomings of the existing education system, rooted …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 20–24 Read article
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Harnessing Emotional Intelligence for Modern Leadership and Team Management
Abstract: This study examines the influence of emotional intelligence (EI) on leadership efficacy and team administration. This study seeks to address gaps in the literature by analyzing how leaders with high emotional intelligence cultivate team cohesion, improve communication, and promote overall organizational performance. A mixed-method approach will be employed, integrating quantitative surveys and qualitative interviews to deliver a thorough understanding of emotional intelligence's influence on leadership and team dynamics. The findings …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 32–40 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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CUSTOMER SATISFACTION TOWARDS ATMs AND CDMs SERVICES – A STUDY ON HDFC BANK, HYDERABAD CITY
Abstract: Customer Satisfaction Survey of Housing Development Finance Corporation (HDFC) Automated Teller Machine (ATM) and Cash Deposit Machine (CDM) services in Hyderabad city aims to analyse and evaluate the satisfaction of customers using these services. Through a comprehensive survey, data will be collected from HDFC Bank customers in Hyderabad City to measure their satisfaction with various aspects such as accessibility, convenience, reliability, security, and overall quality of service provided at the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 83–89 Read article
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The effect of inflation on consumer spending patterns
Abstract: Inflation is a critical economic phenomenon that influences consumer spending behaviors, with significant implications for policymakers, businesses, and consumers alike. This research investigates the effects of inflation on consumer spending patterns, focusing on how different demographic groups adjust their consumption decisions in response to rising prices. Employing a mixed-methods approach, the study combines quantitative analysis of data from the Bureau of Labor Statistics (BLS) and the Federal Reserve Economic Data …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 110–115 Read article