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311 articles for “Research and development”
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Do Industry-wise Investment Returns Move with Aggregate Investment Returns? (The Case of Indian CPSEs)
Abstract: Investment return can be defined as a performance measure which is used to calculate theeffectiveness of an investment. It judges the efficacy of diverse investments of an enterprise. ROI is anendeavor to determine the profit of a particular investment in relation to the cost of its investment.The Government of India has established the Central Public Sector Enterprises (CPSEs) that plays avital role in the growth process of Indian economy. They …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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Organizational Culture's Impact on Workers' Performance and Output
Abstract: This research explores how organizational culture shapes employee performance and productivity. Defined by shared values, beliefs, and behaviors, organizational culture influences workplace decision-making, collaboration, and motivation. A positive culture encourages innovation, commitment, and job satisfaction, leading to improved performance, whereas a weak culture can negatively affect productivity. Adopting a mixed-methods approach, the study integrates employee surveys, statistical analysis, literature reviews, case studies, and expert interviews. The findings highlight a strong …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 29–33 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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Fostering Student’s Mindset for Innovation in India
Abstract: India, currently the fastest growing economy globally and ranked as the 6th most powerful nation, boasts a population of 1.4 billion, predominantly youthful with an average age of 28 years. Leveraging this demographic dividend demands harnessing the power of innovation and technology among its youth to propel entrepreneurship and elevate the nation's global standing. With ambitious targets such as achieving a USD 5 trillion economy by (2030), India's focus lies …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 25–29 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article
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Communicative Effectiveness of Product Placement Among Portuguese and Spanish Audiences
Abstract: This research project focuses on the effectiveness of product placement in James Bond movies. The results are obtained from a sample of 300 Portuguese and Spanish university students, organized in independent groups at random. Three questionnaires were applied, one for each film as there were different brands in the research corpus, and applied in the sample's native languages. Within the methodological procedure developed by Ángel Rodriguez Bravo of the Universitat …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 11–33 Read article
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Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
Abstract: This article explores the impact of brand names on consumer decision-making, with a specific focus on Alokozay International Company in Kabul, Afghanistan. The study seeks to understand how brand perception shapes purchasing behavior and to identify the critical factors that influence consumer choices in a developing market. By conducting a thorough literature review, analyzing consumer behavior, and undertaking empirical research, the paper highlights the connection between brand recognition and customer …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 37–42 Read article
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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Climate Change Protocols and Corporate Survival in Africa Beyond 2012: Exploring the Grave Implications of Climate Change Regulations on African Businesses
Abstract: Climate change protocols since 1978 seek to regulate the impact of human activities to mitigate and, if possible, avoid the grave environmental upheavals implicated in the resulting climate change. The protocols advocate and increasingly legislate all—inclusive internationally binding measures to quicken the abatement of environmentally unfriendly energy sources, processes, products and services which promote the causes of climate change. While developed nations in the forefront of crafting the protocols delay …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 14–25 Read article
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From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in India
Abstract: The e-commerce industry in India has been rapidly growing in recent years, with increasing numbers of start-ups entering the market. Success does not come easily, though. This research paper aims to identify strategies for building a successful e-commerce entrepreneurial venture in India, with a focus on the transition from start-up to scale-up. The research methodology involved a review on case studies of successful e-commerce ventures in India. These suggest that …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 110–118 Read article
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Infrastructure and Development in Nigeria: The Financing Implications of Budget Deficits for Economic Productivity
Abstract: A consensus of opinions from the scholarly literature reiterates that the major cause for the buildup of external and domestic debt, by low-developed Developed Countries (LDCs), is the financing burden arising from public expenditure, which is associated with fiscal deficit. In Nigeria, the provision of infrastructure, such as in the area of transportation via road construction, airways and waterways, via the financing of budget deficits, however, has implications for productivity. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 105–116 Read article
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Impact of Human Resource Practices on Employee Performance in Hotel Industries
Abstract: ABSTRACT Effective human resource practices improve working standards in hotel industries. The research is focus on the human resource function like recruitment and selection, training and development, induction programme, employee performance management, employee safety and security among the employee working in hotel industry in Tirupati, Andhra Pradesh. The sample size for collecting sample was 100. The questionnaires were used for data collection and questionnaires was developed using likert normal and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 9–16 Read article
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Literature Review of Skill-Based Training and its Implementation in Educational Institutions of Madhya Pradesh
Abstract: The main idea of this research paper is to determine the effectiveness of the skill She handed over a development training program to entrepreneurs in Coimbatore. The purpose of the investigation process is to provide guidelines and suggestions for enhancement and compound the training program to be organized in the association. Exploration line illustration Descriptive exploration is supported for this study. Primary data is used for the study. Primary data …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 Read article
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Security Education for Sustainable Development and Peaceful Coexistence in Southwest Nigeria
Abstract: Security education is necessary to combat the security challenges of 21st century in Africa. This paper, therefore, examined the concept of security education and peaceful coexistence that can unite people and useful for sustainable development. The paper further identified the challenges and educational approaches that can be used to manage security in Nigeria. This study examined the level of security education for sustainable development in Southwest Nigeria, also examined was …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 1, 2021 · pp. 6–13 Read article
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A Study of the Green HRM Practices and Its Role in Sustainable Development
Abstract: As of late, there has been noticed an expanding mindfulness inside business networks on thecriticalness of practicing environmental awareness and embracing different climate the boardtechniques. Considering the expanding social class whole and ecological emergency nowadays,maintainable improvement is an unquestionable requirement for business-production. Maintainableadvancement has now become need of the hour. The idea of worry for climate appears to have asweeping critical function for eco-accommodating practices with a current motivation of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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The Dynamic Linkage Between Interest Rates and Stock Prices: An Application of ARDL Bound Test
Abstract: The purpose of this research paper is to investigate the effect of interest rate on stock price in the Nepali market by applying time-series monthly data from 2010to-2019 periods. This study examined the linkage between NEPSE index and interest rate (90-day T-Bill) using the autoregressive distributed lag mode(l) and error correction model to explain the behavior of the Nepal stock market. The reliability and validity of our estimations are confirmed …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 27–35 Read article
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature Review
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article