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195 articles for “Culture”
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An Analysis of Indian Multinational Corporations Shows How Training and Development Affect Employee Innovation in the IT Sector
Abstract: Training and development have become increasingly important in an era where innovation is the foundation of competitive advantage, particularly in India's rapidly evolving IT landscape. The impact of T&D operations on the creative work practices of workers at some of the leading MNCs, including Infosys, TCS, Wipro, and Accenture, was investigated in this study. This study examines the efficacy of technical, behavioral, and leadership-focused training programs using a descriptive and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Empowering Women Entrepreneurs: Overcoming Obstacles and Unleashing Their full Potential.
Abstract: The entrepreneurial landscape is experiencing a profound shift, with women assuming a more prominent role in driving the global economy forward. Despite encountering various obstacles and biases, women entrepreneurs are becoming a formidable force, propelling innovation, job creation, and economic growth. Encouraging women entrepreneurs is not just about achieving gender equality but also a crucial step towards maximizing the economic potential of the entire world. The limited sample size (15 …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 51–56 Read article
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Leadership for Social Innovation in Organizations
Abstract: Social innovation has emerged as a critical approach through which organizations address complex and interconnected societal, economic, and environmental challenges while simultaneously enhancing organizational effectiveness and long-term sustainability. In an era marked by rapid global change, leadership plays a pivotal role in initiating, guiding, and scaling social innovation initiatives. Effective leaders not only inspire vision but also foster collaboration, ethical decision-making, and inclusive participation among diverse stakeholders. This study explores …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 65–71 Read article
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Customer Relationship Management in Retail Banking
Abstract: The major objective of the research work is to prepare a framework for customer relationship management model (CRMM), applicable to Indian retail banks, and to analyse the influence of service quality on customer behaviour with respect to retail banks. The result of the research study reveals to be lack of awareness with the bank employees as well as adoption of CRM packages available in the market. CRM can be implemented …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 28–31 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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A Study to Examine the Concerns and Hardships in the Implementation of the 2020 National Education Policy
Abstract: Education plays a crucial role in unlocking human potential, fostering an inclusive society, and driving national development. Ensuring equitable access to quality education is paramount for India’s continued growth and global prominence in areas such as economic advancement, social justice, scientific, innovation, national integration and cultural preservation. The National Education policy 2020, introduced on July 29, 2020, acknowledges the need to address the shortcomings of the existing education system, rooted …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 20–24 Read article
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A Study on Employee Attitude towards the role of Intrapreneurship in Organizational Performance
Abstract: This research paper delves into the concept of intrapreneurship, the practice of fostering entrepreneurial behaviour within established organizations, and its impact on employees and organizations. By surveying 250 employees from diverse industries in Mumbai and reviewing existing literature, this study seeks to understand current attitudes and perceptions regarding intrapreneurship, identify challenges employees face, assess organizational support, and evaluate the recognition of employee contributions. The findings reveal a positive outlook on …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 25–31 Read article
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Effect of Globalisation on MSME: Challenges & Implementation of Policies for economic development
Abstract: This research article explores the impact of globalization on Micro, Small, and Medium Enterprises (MSMEs), focusing on the challenges they meet the implementation of policies aimed at fostering their economic development. Globalization has presented MSMEs with both opportunities and challenges, including increased market access and technological advancements, as well as heightened competition and regular complexities. Through a comprehensive review of literature and empirical data, this study examines the effects of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Managing Diverse Workforce Issues & Challenges
Abstract: In modern global times the workforce has become multi cultural and diverse.The strategic functions of Human resources focuses on High productivity, competitive advantage, Value and brand creation. Stress impacts employee performance in terms of anxiety, alcohol abuse, drug abuse etc besides impacting organizational performance due to increase absenteeism, decreased commitment and motivation. The Key to success lies in high morale , team work and unity in diversity. Increasing work force …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 35–37 Read article
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Dimensions and Challenges of Work–Life Integration in Higher Education with Impact of ICT
Abstract: Traditional world is changing but working schedule is not. The problem is much prevalent in the nuclear family wherein dual-earner couples face in integrating in work and family lives up to a large extent. Traditionally, within a family unit one partner was supposed to stay at home while other was meant to work in all crazy schedules. This paper focuses the issues faced by women in integrating work–life balance, developing …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 8–16 Read article
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Green Human Resource Management (GHRM) in Pharma Company
Abstract: Globally, corporate world is adopting the various environment management techniques; there has been an increasing awareness within the business communities about the significance of going green. There is a drastic shift from the conventional financial structure to the modern capacity-based economy which the pharma business is experiencing, and is ready to explore the green economic facets of business. Today, Green Human Resource Management (GHRM) has become a significant key business …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 14–21 Read article
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Covid19 -Reforms And Considerations A Human Resource Perspective
Abstract: December 2019 will be known in the history of mankind as a year that changed the course of corporate work environment and normal human life cycle. China claimed the first case of an indifferent and unknown form of Pneumonia on 31 December 2019. This rare form of virus spread like wild fire and gripped the entire China and was now ready to create world havoc. The World Health Organization-WHO took …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 9–17 Read article
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Analysis of An Evolving HR Shared Services Model in a Software Product-based Company
Abstract: The HR shared services model is one of the most implemented models in the present-day organisations. The central idea is to divide the functions based on nature and expertise and have a HR shared services centre as the support unit for all the functions. However, based on the organisational structure, resource allocation, and other constraints, many companies have developeda derived form of HRSS model in the organisations. This study tries …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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Role of Leadership Style and Employee Performance: A Cross-sectional Study at BALCO (Solve Plastics Ltd.)
Abstract: Leadership is a very important management skill not only for individuals working in profit-makingorganizations but it also extends to non-profit making organizations and governmental organizations because all these organizations have set goals to achieve and employees with whom they intend to achieve such goals. Understanding the impact of leadership style on employee performance is the goal of this study. The researcher chooses BALCO (Solve plastic products Pvt Ltd.) for the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 16–20 Read article
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A Study on Tribal Women Participation in Higher Education and Awareness Towards Career Development with Special Reference to Erumad Area–Nilgiris
Abstract: The aim of this study was to investigate the factors influencing tribal women's participation in higher education and their awareness of career development in the Erumad area of Nilgiris. The study used both qualitative and quantitative methods, focusing on four main factors: individual, socio-cultural, economic, and security. A sample of 40 tribal women was chosen, and data were gathered using a standardized questionnaire. The findings of the study indicated that …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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Strategic Talent Management in The Age of Gig Economy
Abstract: This study looks at how the gig economy is changing the way that traditional talent management approaches are used. In addition to addressing the opportunities and challenges presented by gig work, the paper also discusses how to manage a workforce that is flexible and has a variety of employment relationships. Best practices in talent acquisition, onboarding, and ongoing engagement are identified in this research, which also delves into the implications …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 19–22 Read article
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Pedagogical Pioneers: Transformative Strategies for Modern Teacher Education
Abstract: The transformative tactics used by pedagogical pioneers in the field of contemporary teacher education are examined in this book chapter. With the ever-changing landscape of pedagogy brought about by varied student populations, technological breakthroughs, and shifting pedagogical theories, it is critical to provide educators with cutting-edge tools. The chapter explores the nuances of these tactics, highlighting the ways in which they affect student participation, teacher training, and the general development …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 1–9 Read article