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386 articles for “information”
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Effect of Globalisation on MSME: Challenges & Implementation of Policies for economic development
Abstract: This research article explores the impact of globalization on Micro, Small, and Medium Enterprises (MSMEs), focusing on the challenges they meet the implementation of policies aimed at fostering their economic development. Globalization has presented MSMEs with both opportunities and challenges, including increased market access and technological advancements, as well as heightened competition and regular complexities. Through a comprehensive review of literature and empirical data, this study examines the effects of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Application of Artificial Intelligence in Recruitment and Selection Processes: with special reference to Recruitment Phase
Abstract: This study explored the ways in which artificial intelligence is used in recruitment and selection in Human Resource Management. That has been various studies which has been focusing on recruitment and selection but there are only a few of them which have considered AI as a special tool used for recruitment and selection in various organizations. A is being considered as a very important tool which helps in recruitment of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 32–38 Read article
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Exploring the Role of E-Learning Tools in Transforming Traditional Pedagogy
Abstract: E-learning tools, such as Learning Management Systems (LMS) and virtual classrooms, enable educators to deliver content efficiently, track student progress, and facilitate interactive learning. These tools support various teaching strategies, from self-paced courses to real-time collaboration, enhancing the overall learning experience. This study explores the impact of e-learning tools on the teaching and learning process in higher education, examining both the opportunities and challenges associated with their use. A survey …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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To Study The Impact of Social Media Use On Academic Performance Among College Students In Delhi NCR
Abstract: Social media has become an integral part of the daily lives of youths, influencing various aspects of their behavior, including study patterns. This executive summary provides an overview of the impact of social media on the study habits and academic performance of college students. Access to Information: Social media platforms provide a vast pool of educational resources, enabling students to access information beyond traditional classroom settings. Collaborative Learning: Youths engage …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 37–47 Read article
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Impact of Cloud-Based Computing on Human Resource Enactment: An Analysis Using Andhra Pradesh and Telangana It Companies
Abstract: Human Resource Management (HRM) has undergone major changes in recent years. The emphasis has moved as of the logistical managing activities to being a tactical associate in the whole company approach, mostly through good encouragement for the advancement of information technology in this field of expertise. The expanded usage of information technology has a major influence today on how HRM is handled. This spurred a significant change in processes and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 9–19 Read article
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Innovative Teaching–Learning Practices in Computer Science
Abstract: Advances in digital technologies, rapid innovation in the information technology industry, changing learner expectations, and the growing emphasis on higher-order thinking skills have significantly transformed the goals and practices of Computer Science education. Traditional lecture-centric teaching approaches, where students primarily act as passive recipients of information, are increasingly inadequate for preparing learners to address real-world, ill-structured, and complex technological problems. In today’s dynamic digital environment, Computer Science graduates are expected …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Navigating Leadership Horizons: Strategies for 21st Century Organizations
Abstract: The study explores the evolving landscape of leadership in contemporary organizations. Conducted exclusively through the analysis of secondary data, the research synthesizes existing insights on leadership strategies and their relevance in the dynamic context of the 21st century. The study examines into diverse sources, ranging from academic journals to industry reports, an extensive review of scholarly articles, industry publications, and case studies, the research synthesizes a wealth of information to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 15–20 Read article
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Study On Market Research and Survey
Abstract: In today’s competitive world for sustaining in market any company must have to stay updated with each and everything about market like, Consumer, Competition, Government rules and regulations, etc. In this competitive situation company can search on market i.e. Market Research and Market survey for getting information on market. Here, I conclude some basic points regarding Market Research and Market Survey like, Process of Market Research and Market Survey, Tips …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 23–26 Read article
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Role of Educational Technology in Transforming Higher Education of India
Abstract: Digital era has imparted visible changes in the instruction of knowledge in Indian Territory over the span of 50 years. This has affected the level of educational consumption among its people. Information explosion has widened the horizons of the knowledge, and the population of the students is increasing day by day with the democratization of education along with different levels of motivation and aspiration. Here, mass media has played a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 1, 2021 · pp. 14–18 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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A Research on TAX Returns for Goods and Services at D a Pawar & Company
Abstract: India's tax system is comprehensive, multi-stage, destination-based, and levied on all value added. An indirect tax levied on the provision of goods and services is known as the "product and service tax. The law has superseded several of India's previous indirect tax regulations. This project "The Study of Goods and Service Tax" is being carried out during a two-month internship at "D A PAWAR & COMPANY". This is located in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 19–24 Read article
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An Empirical Assessment of Integrated Fraud Detection Mechanisms:Evidence from Finance and Audit Professionals
Abstract: This study examines the effectiveness of an integrated fraud detection framework combining data‑driven forensic analytics, internal control systems, and continuous auditing mechanisms. While prior research often examines these components in isolation, this study adopts a unified empirical approach to assess their joint contribution to perceived fraud detection effectiveness. Design/methodology/approach: A quantitative cross‑sectional design is employed using primary survey data collected from 120 finance, audit, and risk professionals across banking, manufacturing, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Performance Appraisal and Nursing Profession
Abstract: Performance appraisal is used for evaluation of technical, professional and management personnel. It is also helpful in predicting future benefits of the employee, organization and society. In every organization, all employees work to achieve the common goal of the organization. The employees have individual differences. It is necessary to inform them, from time to time about their own level of performance in the organization so that their morale may be …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 Read article
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Factors Affecting Decision-Making Capacity of Women: A Survey
Abstract: This research paper examines the factors influencing women's decision-making capacity in a contemporary context, focusing on socio-economic, cultural, and psychological factors. The study highlights the multifaceted nature of women's empowerment and the persistent challenges that hinder their full participation in decision-making processes. Key factors include education, employment, income, gender roles, cultural norms, family structure, psychological factors like self-confidence, risk aversion, and mental health, political and legal factors like legal rights, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
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The Role of Mentoring in Reducing Employee Attrition in the IT Sector
Abstract: The present paper aims at explaining how mentoring can be applied effectively to decrease employee turnover in the Information Technology (IT) sector. The reasons for high employee turnover in the IT sector include high work demands, limited career growth, and burnout. This paper aims at examining how the mentoring programs support employees in the IT industry in order to reduce turnover. Mentoring programs offer employees support, career guidance, and emotional …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 6–11 Read article
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A Cyber-Physical AI Architecture for Real-Time Inventory Control in Vendor Managed Inventory Systems
Abstract: Vendor-managed inventory is commonly employed to mitigate demand amplification in supply chains, but typically relies on static re-order policies and out-of-date information, making it relatively unresponsive to highly dynamic and uncertain conditions. While strides have been made in predictive inventory management using artificial intelligence and new sources of industrial sensing, most models are decoupled from the physical world and serve as decision-support tools rather than automated control systems. In this …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 Read article