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505 articles for “technology”
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Smart Libraries and Digital Transformation: Integrating AI, IoT, and Data Analytics for Next-Generation Information Services
Abstract: The present paper examines the transformative impact of emerging technologies, including Artificial Intelligence, the Internet of Things (IoT), Cloud Computing, and Data Analytics, on contemporary library operations. It explores how the integration of these technologies contributes to the development of smart libraries that enhance accessibility, improve operational efficiency, and deliver personalized, user-centered services. The study highlights the role of automation, real-time data processing, and intelligent systems in streamlining cataloguing, resource …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 1–6 Read article
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Digital Automation: Exploring the Dynamic Relationship between Humans and Computers
Abstract: With the development of science and technology, many things have changed which is evident with the use of apps for calls, chat, videos, and many more; all these new vistas give many folds of dimension to human interaction. New communication strategies have been created. The growth of computer technology has led to the concept of human-computer interaction. Young adults in the new generation, who are educated and technically adept, participate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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Algorithm in E-commerce logistics
Abstract: First, the logistics information for e-commerce is explained. A detailed analysis is also done on the block chain technology, cryptography technology, block chain consensus algorithm, block chain application scenarios, and other relevant technologies. In the end, a block chain model for tracking logistical information in real-time for e-commerce is developed. It is discovered that data will only be saved on the chain when more than 51% of the distributed system's …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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Ethics in Industry 5.0: Responsible Innovation & Governance
Abstract: Industry 5.0 emphasizes human-centric, sustainable, and resilient growth, moving beyond purely technology-driven industrial models. This paper explores the ethical challenges and governance frameworks necessary to ensure responsible innovation within this evolving paradigm. Industry 5.0 reframes the industrial transition by centering human wellbeing, environmental sustainability, and systemic resilience alongside rapid technological advancement. It highlights the need to balance automation with human values, ensuring that technological progress does not compromise dignity, equity, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 6–9 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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Digital Lending Partnerships: Onboarding and Evaluation of Partners for Co-Lending
Abstract: The banking and finance industry is undergoing a considerable shift in the current digital era, notably in the lending business. Partnerships are essential for fostering innovation, extending market reach, and improving client experiences as the ecosystem of digital lending changes. In order to work together and deliver extensive lending solutions, digital lending partnerships bring together a variety of organisations, including financial institutions, technology suppliers, fintech startups, and alternative lenders. Digital …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 26–33 Read article
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Review Paper on Blockchain and its Applications in the Banking Sector Globally
Abstract: Blockchain technology has the potential to transform the banking sector by boosting transparency, lowering transaction costs, and strengthening security. This review paper investigates the present level of blockchain adoption in the banking industry as well as its future applications. The review begins by discussing the basics of blockchain technology and its characteristics, including decentralization, immutability, and security. The paper then explores the various ways in which blockchain technology is being …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 16–28 Read article
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Digital Dimes: Unveiling the Future Landscape of Fintech in
Abstract: Fintech, sometimes known as "Financial Technology," is the term used to describe the application of technology to improve or automate financial services or processes. It includes a quickly expanding sector that offers a variety of services to meet the needs of both businesses and consumers. This paper represents an overview on the rapid digitization, automation, and enhancement of financial services in India. The fintech sector encompasses a wide range of …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 8–14 Read article
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Examining How Digital Transformation Affects Business
Abstract: The article presents advancements connected to the use of digital technology in all aspects of business, including the potential for digital transformation of a corporation. According to a study on digital businesses, developing companies are concentrating on incorporating digital technologies like social media, cloud computing, analytics/big data, and mobile in order to change the way firms operate. A clear digital strategy backed by leaders who cultivate a culture that is …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 15–30 Read article
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Artificial Intelligence in Corporate Sustainability: Assessing Its Impact on Business Performance and Environmental Responsibility
Abstract: Technological advancements and mass globalization have propelled problem-solving techniques to greater heights. Especially in terms of sustainability and business performance, technological implementations have secured a strong spot for reliable and fruitful results. Artificial intelligence is amongst the newer branches of applied technology, which is changing how humanity tackles problems and formulates solutions. The possible areas of artificial intelligence integrations are virtually limitless. From medical science to space exploration, from fraud …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 34–46 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Digital Solutions for Agricultural Insurance and Credit Risk Management
Abstract: This study examines the role of digital solutions in improving agricultural insurance and credit risk management among farmers. Agriculture is affected by various risks such as crop failure, climate change, pest attacks, and financial difficulties. These risks can reduce farmers’ income and create difficulties in repaying agricultural loans. The study focuses on the use of modern technologies such as artificial intelligence, satellite imaging, remote sensing, blockchain, and digital payment systems …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study of Boom in Artificial Intelligence
Abstract: Nowadays, AI is one of the most important branch in computer science in which computer has to ability to think and learn. It applies logical based techniques through different types of machine learning to take automatic decision and also take automatic actions which is feed by human beings. One of the most prevalent and rapidly developing technologies today is AI. In this technology we use to develop intelligence in machines …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 12–15 Read article
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Strategic Position of Rivers State University within the Higher Education Sector: A Micro and Macro External Environmental Analysis
Abstract: Rivers State University (RSU) is the oldest University of Science and Technology (ST) in Nigeria, established by the Rivers State Government to promote science, technology, and the development of the Niger Delta Region. This study appraises its current operating environment and strategic position within the Higher Education Sector. An analysis of factors micro externally exerting influence on RSU as a business is carried out, via the adoption of the prescriptive …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 1–8 Read article
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Digital Literacy Awareness among Teachers
Abstract: Today’s generation seems to engage with all things that are digital without any determination at all.Young people are born into an communicating, on demand digital culture where they are used totexting, video streaming, mobile Internet and social networking Graduate teachers who areclassroom-ready will have an understanding of their subject(s), curriculum content and teachingapproaches. They will be able to plan programs and lessons that meet the requirements of andcurriculum, assessment and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
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Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article