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1700 articles
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Realizing The Growing Popularity Of Mobile Commerce
Abstract: Electronic market facilitates the exchange of goods and services, matching of buyers and sellers and providing institutional infrastructure which is supported by government which encompasses legal and regulatory aspects. Advancement in wireless technology has paved possible channels for offering customized services and with the increase number of handheld devices has developed mobile electronic commerce. A standard convenient channel for communication is established with m-commerce which saves time and provides location …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 4–10 Read article
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The Understanding of Indexing
Abstract: Indexing summarize the content of the document. The indexing process creates a description of a document or information, usually in some recognized and accepted style and format. The main goal of indexing is to assist users/readers find information in a document or an information source. This article aim provides the idea and the essentials of indexing by reviewing the existing articles.
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 1–3 Read article
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Women Entrepreneurship
Abstract: A woman or a group of women who starts a business, collects all necessary resources, faces different types of challenges, takes risks, provides employment to others and manages the business by her own is known as women entrepreneur. It is estimated that approximately 1/3 of the entrepreneurs in the world are women entrepreneurs. However, this definition gave birth to several criticisms about the theory. In recent times, the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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Performance Management—A Way to Enhance Productivity and Achieving Organizational Goals
Abstract: Human Resource Management is a relatively young discipline. In recent years, it has undergone a rapid evolution. With the globalization of the world economy, the marketplace has become highly complex, turbulent, and competitive. People are at the heart of business success. Today, the fundamental need of organizations is agility, responsiveness, innovation or transcendence, efficiency, and execution for sustainable competitive advantage. It is here that performance management can help organizations to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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A Study on Employee Job Satisfaction at Pvt. Ltd, Nanjangud Taluk, Mysore District
Abstract: This article studies the employee job satisfaction level at Pvt. Ltd, Nanjangud Taluk, Mysore District. The objectives of the study are as follows. To identify the employee's level of satisfaction upon that job. The total population is 180 and for this study, a sample size of 90 members was taken. Out of 90 respondents, 88 questionnaires were returned duly filled in by the employee’s community with overall response rate was …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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Corporate Digital Leadership
Abstract: International strategy means expanding your business to compete across national borders. Today, almost 3/4th of the sales revenue of many companies in United States comes from multinational corporations. Either US firms compete abroad or foreign firms sell in the United States. In other words, most successful firms end up expanding internationally. There are three critical questions to be analyzed before expanding businesses in G7 AND BRICS countries.
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 26–30 Read article
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Influence of Culture and Subculture
Abstract: This research study aims to explore the field of marketing strategy utilized during the off-season in a five-star hotel in Pune. This will be done by evaluating the effectiveness of the marketing strategies of the hotel based on the seven elements of the marketing mix. The first objective of the study is how product, price, place, promotion, process, physical evidence, and people affect the marketing strategies of hotel in the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 9–17 Read article
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Analysis of Employee Satisfaction in Relation to Employee Welfare in Hospitality Industry
Abstract: The hospitality industry includes lodging, event planning, theme parks, transportation, cruise line and additional fields within the tourism industry. It is a multibillion-dollar industry that depends on the availability of leisure time and disposable income. Work environment acts as a crucial factor to influence the employees’ job satisfaction. There is a strong relationship between working environment (self-realization, workload, conflict and nervousness) and employees’ job satisfaction. A positive work environment is …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 23–50 Read article
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A Study of Impact of Competency Mapping in Contemporary Organizations in Selected Indian Textile Industries
Abstract: Human asset is the broad procedure of uniting individuals and associations with the goal that the objectives of one another are met. Throughout the years, profoundly gifted and learning-based employments are expanding while low talented occupations are diminishing. This calls for future aptitude mapping through appropriate HRM activities. Indian associations are additionally seeing an adjustment in frameworks, the board societies and theory because of the worldwide arrangement of Indian associations. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 40–52 Read article
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Marketing of Hospitality and Tourism services in India
Abstract: India is outstanding for its rich social legacy and assorted variety. With the changed situation and headway of innovation, where the time and separation pressure lead to the chance to an individual to travel around the globe just with less timeframe. India may not be ready to draw in enough abroad visitors just with its beautiful, rich structural and fantastic magnificence; yet in addition, its conventional qualities and neighborliness pulled …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 31–41 Read article
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A Study on Sector-wise Composition of FDI Inflows in India
Abstract: Since the beginning of economic reforms in 1991, major reforms initiatives have been taken in the fields of investment, trade, financial sector, exchange control, simplification of procedures, enactment of competition and amendments in the intellectual property rights laws, etc. India provides a liberal, attractive, and investor friendly investment climate. India has the most liberal and transparent policies on FDI (Foreign direct investment) among the emerging economies. FDI up to 100 …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 10–25 Read article
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New era of implying Hertzberg Theory of Motivation in workplace
Abstract: Virtual workplace is where an employee works in a different situation away from his office, manager and his colleagues. The system is unique in its own way where it offers full-time flexibility and a low-stress job. It also has its own list of disadvantages. Employees often feel isolated, lack of trust, difficult to be motivated and even the fear of career limits. The management other than to be focussed more …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 13–17 Read article
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Investigation of Critical Barriers to Filling Line Productivity in Paint Industries
Abstract: Abstract: Purpose: This contribution aims to facilitate the filling line productivity of the paint industry by finding out the causes of the failures and their severity. This paper uses a proactive method FMEA for assessing the failures and risks affiliated with the filling line performance. Methodology & approach: For finding various failure modes, we used FMEA techniques, the risk priority number (RPN) is calculated to find out causes and the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 24–32 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
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Study On Consumer Buying Behavior – Nagpur City
Abstract: The past decade is the witness of tremendous growth in the technology and online shopping has emerged as a latest trend in the field of e-commerce and it is further going to be expanded in recent future. In the today’s market, almost every company is selling or marketing their products/services online and even most of the companies have their own online portals for selling their products/services online. Now online shopping …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 10–12 Read article
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A Gender-wise Comparative Study on Career Related Aspirations of MBA Students
Abstract: Since last half-century in emerging economies, beyond elementary or basic education, professional and skill-oriented education has become popular as they offer students to aspire for various specialized professions and career-related opportunities. They have gained exponential relevance and in a way, have become imperative. Master of Business Administration or MBA is one the most sought after degrees by students who aspire to become not only management professionals (to be employed under …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 1–9 Read article
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article