All articles
1700 articles
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Rapidly growing rural marketing trends
Abstract: As anyone might expect enough, Rural Marketing isn't a remarkable brain research any longer. There has been an extreme change in the manner marketers are surrounding their methodologies for rural pieces of India. It is alarm ting to call attention to here that Rural Marketing has seen remarkable development with expanding obtaining intensity of the general population living in rural India. Buyers hailing from these parts are obviously developing "stylish" …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 14–18 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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The Role of Advertising in Todays World
Abstract: As we know that Advertising is the most important tool of marketing. Several modes are available for advertising depends on the types of products. Television is most effective media for the products of kids same like that social media is very famous in young stars. In today’s advertising world, the doesn’t simply means about 30-second’s advertisement, but the companies need to be more concerned with how to cover all the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 19–22 Read article
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Management WAY to Translate Vision into Reality
Abstract: The main objective of this article paper is to familiarize the readers with the basic functions and importance of management. In this article, we can learn who the managers are and where do they work. In today's competitive job market, employers must focus on how to attract and retain top talent. Management is everywhere. It is a continuous process. Proper management of company should be there to sustain in this …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 16–18 Read article
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Employee Empowerment at a Workplace
Abstract: The project focuses on employee empowerment and its importance in today’s corporate world. Empowerment is the process of supporting and encouraging the employees to fully utilize their skills, abilities and creativity to accept ownership and accountability for their job/project. The study identifies the employee empowerment systems implemented in organizations. The various prerequisites for employee empowerment as well as the benefits if empowerment is implemented effectively are also discussed Empowerment includes …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 9–15 Read article
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A Study of HR Issues in Mergers and Acquisitions
Abstract: This project focuses on the issues that the hr faces when mergers and acquisitions takes place there are lots of problems at the time of mergers and acquisitions the problems related to the policies of both the companies, communication challenges as the companies combine or takeover the employees, the departments as well as the manager or the head of departments will changes due to no proper communication there will be …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Advantage and Disadvantage of Celebrity Endorsements
Abstract: Owing to their mass appeal and stardom, celebrities are considered great influencers when it comes to branding a product and influencing the audience to buy it. But there are pros and cons to having a celebrity as the brand ambassador and here, we will learn the advantages and disadvantages associated with celebrity branding. This marketing tool has been in use for decades even before the media industry took shape. Brands …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 17–20 Read article
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Services Customer Expectations
Abstract: The goods and services are purchased by the customers for fulfilling particular needs. Needs have specific place in the unconscious minds of the people, where they can reside for a long enough time and also may become an issue. In several cases, usually buying of goods and services might prove to provide best solution for fulfilling that particular need. It is followed by a comparison regarding the expectation and actual …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 13–16 Read article
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Uses and Gratifications of Photo sharing Using Instagram
Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article
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Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
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Total Quality Management
Abstract: TQM system is for a customer focused organization that involves all the employees in continual improvement of all aspects of the organization. Customer is at the center of any organization because your profit or we can say growth of any organization is depends on customer and customer prefers quality product. So in this century of cut throught competition, if you want to survive in market, go with the choice of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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A Research Paper on Credit Management of Porbandar Commercial Co-Operative Bank in Porbandar City
Abstract: Credit management is a core process for commercial banks and therefore the ability to manage its process is essential for their success. The purpose of the study is to examine the credit management of PCC bank of Porbandar. The study used descriptive research design to know the effects of credit management on the firm’s profitability. It also contains structured questionnaire for data collection. Thus management needs to put in place …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 15–18 Read article
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Quality Management – an Economic Perspective
Abstract: The present paper is to basically investigate the effect of Quality Management practices and strategies that organizations follow to give quality products to its customer, on organizational performance in terms of surviving in the competitive market and earning a reasonable profit. Quality Management is a strategy and philosophy essentially aims to put in practice and to deliver high quality products and services that just does not meet the customer expectations …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 9–14 Read article
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Artificial Intelligence Revolutionizing the Human Resource
Abstract: Artificial intelligence (AI) today is gaining more attention than ever. With AI becoming part of the organizations and getting more of attention there has been a chaos in industry how AI, automation, machine learning are disrupting industries and considered as threat to the industry and jobs. But there it a boon to human resource (HR) departments as it is transforming through its synergy and creating an impact on recruitment, assessment …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 4–8 Read article
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A Study of Capitalist Perception towards Grant Proposal
Abstract: The growth of allowance proposals has been phenomenal. The mobilization of funds by Allowance funds has been on the rise since 2004. When Allowance fund market was thrown open to the private sector in 2004, the corpus of Allowance fund in India has swelled tremendously. The main objective of the thesis is to study and find the current & prospective capitalist? perception towards the Allowance proposals. 74 respondents were taken …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 19–29 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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A Research Paper on Stress Management Among Bank Employees in Porbandar City
Abstract: The Banking sector is the helping hand of any up to date financial system. It is one of the important financial pillars of the financial system which plays a very much important role in the achievement / breakdown of an economy. Banks are one of the oldest financial mediators in the financial system. The banking system reflects the economic health of the country. Today banking sector is growing very fast. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 19–24 Read article
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Fitness Awareness in India
Abstract: We often interact with more health-conscious Indians today, who watch their calorie intake and regularly partake in exercise or yoga to stay fit and healthy. It is a lifestyle we should all adapt, especially when – in spite of 2/3rds of India being under 35 years of age, India is counted amongst the most unfit countries in the world. 1 of 3 Indians is classified to be medically unfit, suffering …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article