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1682 articles for “Cloud computing, e-Granthalaya 4.0, ISO 2789, ISO 11620, Academic libraries, Madhya Pradesh”
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Use of Facebook and Twitter for Advertisement and Branding
Abstract: Abstract Social media now days have become a very burning issue. Watching advertisement on Facebook, Twitter, LinkedIn, etc. has become a regular to the customer. In the era of digitalization social media has become very effective way of advertising and branding. However, if the product/brand are new in the market, it is very tough in the initial phase to reach to the targeted customer through social media. As the product/brand …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 18–20 Read article
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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Advertising Trends – Indian Perspective
Abstract: Advertising is the backbone of any business enterprise. Success of a business largely depends on the effectiveness of the advertising campaigns conducted by it. Advertising is the paid form of communication with the users of products or services. The better is this communication; the better would be the result. Advertising is omnipresent, though people are not aware of it. In India, advertising ranges from hawkers shouting and selling their products …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 19–23 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Role of Strategic Advertising in the Food Industry: An Overview
Abstract: In a highly competitive industry like the food industry, strategic advertising has a pivotal function of ensuring the profitability and cost effectiveness of any advertising initiative. The purpose of this research paper is to examine the role of strategic advertising in the food industry, its scenario in India, and the effects associated with it.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 10–18 Read article
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Online Marketing
Abstract: This paper is intended to focus on whether online marketing is helpful in business or not, as compared to traditional marketing. Subsequently, the steps that must be taken to make online marketing more efficient are highlighted. In today’s era of digitalization, Internet has promised a brilliant future and subsequently has become a favourite tool of marketing for researchers. Before the Internet, the business often faced difficulties in connecting to customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 10–14 Read article
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Impact of CSR on Brand Recognition During COVID-19 Crisis
Abstract: When a crisis occurs, brands need to understand that there is a moment for everything, and now is the time not to focus on big-budget advertisement through any kind of medium to talk about their brand. During a crisis, what brands can do is emerge as customer-oriented and help them with the current scenario. This scenario does not mean there should not be any kind of marketing; however, it can …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 15–19 Read article
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Turning Smartphones in to a Diagnostic Device and More
Abstract: Getting the right health checkup and at the right time is the need of the hour and that being done with a tap on the screen is a blessing. The global telehealth market size was valued at USD 61.40 billion in 2019 and is projected to reach USD 559.52 billion by 2027, exhibiting a CAGR of 25.2% during the forecasted period Eyeing this enormous potential, Ashutosh Lawania, co-founder of Myntra …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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NEP-2020: Scope for Govt. Dr. Indrajeet Singh College Akaltara
Abstract: Govt. Dr. Indrajeet Singh College Akaltara is recognized as a college of rural area where GER is not up to the mark. More than 92% students of this college belong to reserve categories and more than 65% students are girls. Introduction of NEP-2020 will improve the GER of the college. It will provide more financial support to the students of reserve categories and will open more opportunity of acquiring quality …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 38–42 Read article
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Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia
Abstract: The basic function of businesses is communication between the business and customers. From a company-wide perspective, customers can be divided into profitable and non-profit customers. Companies have a special interest in profitable customers, and all marketing activities are aimed at retaining them and turning them into loyal customers. It's never fun to manage to let go of customers who aren't good for the company. On the contrary, it may appear …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 5–10 Read article
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry
Abstract: Advertising is the primary focus because of its importance at the confluence of culture and business. Advertising trends have shifted away from traditional television and print advertisements and toward innovative marketing strategies such as co-branding, content marketing, QR codes, and online advertising. In the advertising sector, TV and print are still strongholds, but new technology is creating new channels for connecting with customers. Advertising agency GroupM predicted that India's ad …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 11–20 Read article
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Study the Impact of Influencer Marketing on Consumer Perception with reference to Fashion & Apparel Industry
Abstract: In today’s world, there is a rapid growth in social media platforms which has helped to make the marketing strategies particularly in the fashion and apparel industry. Influencer marketing has been used as a powerful tool for promoting a brand and forming consumer perception. Despite growing demand of influencer marketing, limited studies have been conducted related to the combine factors like consumer perception, impulse buying behaviour and brand loyalty in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 27–35 Read article
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Role of ICT for Businesses in Tourism Sector in India
Abstract: Tourism sector is an important contributor to the Indian economy as it provides foreign exchange, employment opportunities, promotes capital investment, among other benefits. This paper aims to study the current role of ICT for businesses in tourism industry in India. The objectives of this study are to understand the current usage of ICT in tourism industry in India by businesses as well as consumers, the gap that limits its usage, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 23–28 Read article
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Waste Food Management: Issues and Challenges
Abstract: The major challenge today the World is facing is scarcity of food. The quality of available food i.e. the presence of chemical additives, preservatives, etc. Almost about 97 million people are dying without food. Even those who are getting food are facing health related issues. In these technology driven World where everyone is ordering food through internet or mobile phones the major issue is if the food is not delivered …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 10–16 Read article
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Rights of Celebrity Under Intellectual Property Laws in India
Abstract: Intellectual property is a multidimensional property, which protects rights of celebrity to some extent; it is the important development in the field of intellectual property rights (IPR) law, especially trademark and copyright legislation deals with specified topic. The personality of celebrity is created after long time of struggle and investment of time, money, labour and intellectual mind. Celebrities are popular in the society and are able to lend their voice, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 33–42 Read article
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An Analysis on Impact of GST Implementation by Indian Government on Traders
Abstract: In today’s scenario we pay various taxes i.e. direct and indirect taxes, which are felt as burden on usand due to these taxes the corruption is increasing. So, to overcome from all these taxation systems thecentral government has decided to make one tax system i.e. goods and services tax (GST). GST is one ofthe most critical tax reforms in India which has been long awaiting decision. It is a comprehensive …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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Role of Corporate Governance and Self-Regulation Process in India-detailed Analysis
Abstract: Corporate governance is a result of the interaction of best practices, self-regulation, security regulation, and legal standards. Recent scandals and scams led governments to change their corporate governance rules; while this process moved quickly in some nations, it took longer in others. Only when harm has been done and misconduct is obvious do law and regulation step in and start to work. Contrarily, self-regulation has a significant influence on the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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A Study on Characteristic Line: Determining the Relationship Between Return of the Stock and the Market
Abstract: Any stock market investor, either big or small, is interested to know the nature of a stock before investing. To analyze the individual stock fundamental analysis is used when one is required to search in depth about a company, however, it is time consuming but a more reliable method, but when an investor doesn’t have much time and he or she is willing to check the performance of an individual …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 45–54 Read article
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Custodial Violence on Undertrial Prisoners Is Biggest and Hidden Threat to Human Rights: Legal Implications and Global Concern
Abstract: Torture has existed for as long as humans have. Torture in custody, which might result in the accused's death, is not a new phenomenon; it has long been a practice. A person who has been detained while being investigated, examined, or tried for a crime they are suspected of committing is known as a "under-trial." The percentage of undertrial inmates held in jails for more than a year has increased …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 18–28 Read article