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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Micro, Small and Medium Enterprises: A Key Driver in Economic Development
Abstract: Micro, Small and Medium Enterprises (MSME) plays an important role in development of country. Itcontributes high share of GDP. It not only contributes to GDP but also provides employment in ruralarea, by which, standard of living of people will increase and unemployment rate will be low. Theyare source of growth in developing and transitioning economies. It contributes 90% of the totalenterprises in developed countries and it helps to strengthen the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Impact of Training and Development on Employee Retention
Abstract: In the context of global business competition, organizations hope that HR is their primary resource and that their employees move forward and support themselves in achieving their organizational goals in this world. In view of this concept, organizations invest heavily in training and development programs for their employees to change the way they think and have ideas and apply their understanding and ethical standards. Most organizations hope that the improved …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 · pp. 1–7 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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Individual investment behaviour of young investors in stock market
Abstract: This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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Study On Consumer Buying Behavior – Nagpur City
Abstract: The past decade is the witness of tremendous growth in the technology and online shopping has emerged as a latest trend in the field of e-commerce and it is further going to be expanded in recent future. In the today’s market, almost every company is selling or marketing their products/services online and even most of the companies have their own online portals for selling their products/services online. Now online shopping …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 10–12 Read article
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Consumers Attitude Toward Online Shopping
Abstract: Online shopping is the easiest method to shop for products in the today’s busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 25–32 Read article
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A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article
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Key Strategies for Enhancing Afghanistan’s Gross Domestic Product Growth: Analysis of Internal and External Influential Factors
Abstract: This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Mentoring Employability Skills: An Empirical Study of B-Schools In Dakshina Kannada District, Karnataka State
Abstract: With the growing need for Employable Talent in the field of Management, there arises a need for a stringent Mentoring System in B-Schools contributing to the enhancement of Employability skills in students pursuing Higher Education. It is imperative that these skills are reviewed from time to time in order to ensure competent Management Professionals are fed to the recruiting firms. With the increase in opportunities, the challenges in getting hired …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Home-Based Work Processes for Medium-Sized Software Development
Abstract: This case study examines the transition of a software development company to a work from home modelduring the COVID-19 pandemic. The study highlights the challenges and solutions of the transition, theimpact on productivity and employee engagement, and the lessons learned from the experience. Datacollection involved interviews with key stakeholders, employee surveys, and an analysis of organizational documents and reports. The data was analysed using a combination of qualitative and quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 13–17 Read article
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Digital Marketing Toolkit for Entrepreneurs [2024]
Abstract: These days, one of the most crucial business techniques is digital marketing. Many individuals use the internet to research companies and items because they are interested in learning more about the things they are buying. You can reach your target audience through the channels they currently use by employing various digital marketing methods to promote your brand and products online.To grow your audience, you can use a range of digital …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Exploring And Working in The Complex World of Digital Marketing
Abstract: As we approach 2024, navigating the complex world of digital marketing presents many opportunities but also increasing challenges. For digital marketing companies, the right decisions are not only beneficial but also important for a successful digital journey. Organizations like Creative Ideas have been supporting the growth and development of entrepreneurs since 2002 and are a leading digital marketing organization in the world, shining a light on creative innovation and expertise …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 20–25 Read article
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A Study on Employee Motivation Level at Textile Industry
Abstract: Employee motivation is very important for any organization. The purpose of this employee motivationstudy is to examine the employee motivation level. Every organization should provide good motivationto their employees to perform their work good in the organization when the employee feels goodabout their jobs. The aim of the study is to examine the various factors of motivation in theorganization, to know the level of motivation in employees of the company, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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Coaching for Employee Engagement in Pandemic Times—A Strategic Approach for Coaches
Abstract: Many organizations during these testing times conduct employee engagement surveys and coach itsleaders for change. This paper discusses an approach for coaching leaders, to enable higheremployee engagement levels during these COVID-19 times. With ‘Work from Home’ being a norm,organizations are attempting to check the level of employee engagement in most organizations.Employee engagement survey reports are generated. However, most organizations are at a loss onhow to coach their leaders. Employee engagement …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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AI-Powered Talent Intelligence and Leadership: Empirical Insights from Smart Enterprises
Abstract: This empirical study explores the transformative role of AI-powered talent intelligence in shaping leadership effectiveness within smart enterprises. As organizations increasingly adopt advanced artificial intelligence tools – including cognitive, generative, and sentient AI – leaders are empowered to make data-driven, predictive, and adaptive decisions that directly influence workforce performance, engagement, and organizational agility. The study investigates how AI-enabled insights into employee skills, performance trends, and sentiment data inform leadership practices, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 28–37 Read article
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Forecasting Stock Market Returns using Artificial Neural Networks: Novel approach
Abstract: In recent years, there has been an increase in the amount of literature on artificial neural network applications in the business and finance realms. In reality, the field of stock return forecasting has received a lot of attention. This is owing to the fact that monetary benefits will be large if artificial neural network applications succeed. Many research have shown that various types of artificial neural network topologies can be …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 5–9 Read article
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A Study on the Impact of the Level of Stock Market Awareness Among Retail Investors Towards Indian Stock Market Investment with Special Reference to Bangalore City
Abstract: Investment plays a vital role in the economic growth and development of a country. The country would not progress without investments. Investments help to develop infrastructure, enhance manufacturing, etc., all of which result in the production of assets and jobs. It is a human being who is always looking for such investment alternatives to give the maximum risk and returns. This study was to understand the awareness and functions of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 11–18 Read article
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Using Transformative Pedagogy when Teaching Online
Abstract: Understanding what’s lacking among online teaching literature is crucial in serving to researchers and practitioners to develop programs and support mechanisms for online academics in pedagogy. This review formulates a critique of the standards-and competence-based vision of online teaching from the perspective of transformative learning theory. Thus, on offer associate alternate exploration of the skilled development of online academics as adult learners. The results suggest that analyzingthe role and competencies …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 Read article
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Impact of Stress on Employee Performance; a Study with Reference to Lulu Mall Trivandrum
Abstract: Stress has emerged as a critical factor influencing the performance and well-being of employees inorganizations. This study aims to examine the importance of stress on employee performance byfocusing on Lulu Mall, located in Trivandrum. The study aims to identify the various factors thatcontribute to stress among employees and explore the impact of stress on their performance. Stress is an important factor affecting the performance of employees in an organization. The …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 44–50 Read article
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Covid-19 and Impossibility of Contracts in India with Special Reference to Force Majeure
Abstract: Since March, 2020 the world is struggling with the disastrous Covid-19 pandemic. Presently, around more than 200 countries are passing through the global crisis due to Covid-19 Pandemic. Covid-19 or corona virus has been officially announced as a pandemic by the World Health Organisation (WHO) on 11th March, 2020. In these extraordinary times, the businesses across the globe are finding themselves in trouble and are in great losses. Some of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article