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254 articles for “Experiences”
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A Detailed Financial Analysis on Prominent Indian Ayurveda Companies Before and After the COVID Era
Abstract: At present, the Ministry of AYUSH under the Government of India regulates and promotes Ayurvedic medicine as a well-recognized and systematically governed alternative healthcare system. In response to the growing global demand for traditional and holistic medical practices, several universities and institutions now offer specialized degree programs in Ayurveda to produce qualified medical professionals. Ayurveda, which is considered an Upaveda of the Atharva Veda, represents one of the oldest traditional …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Adoption of Unified Payments Interface Among College Students and Educators
Abstract: Digital payment systems play important role in supporting sustainable development. One of the most successful examples in India is the Unified Payments Interface (UPI), introduced by the National Payments Corporation of India in 2016. UPI allows users to make real-time digital transactions through mobile applications and has become one of the most widely used payment systems in India. Currently, Millions of transactions are processed through UPI every month. This study …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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Design and Development of a Virtual Stock Market Simulation Application for Financial Learning
Abstract: Financial literacy has become an essential skill in the modern economic landscape, particularly with the increasing accessibility of financial markets. Despite this, many beginners are reluctant to participate in stock market investments due to perceived risks, limited knowledge, and lack of hands-on experience. This paper focuses on the design and development of a Virtual Stock Market Simulation Application aimed at addressing these challenges by providing a safe and interactive learning …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Behavioural Finance: An Indian Perspective
Abstract: Conventional finance has long rested on the premise of fully rational agents operating in efficient and frictionless markets, where all available information is instantly reflected in asset prices and investment decisions are made to maximize expected utility. However, a substantial body of empirical evidence has challenged these assumptions, revealing that investors frequently deviate from rational behaviour due to cognitive limitations, emotions, and psychological biases. Behavioural finance emerged as an alternative …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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A Comparative Performance Analysis of Machine Learning Models for Predicting Technology Sector Stock Returns Using Global Macroeconomic Indicators
Abstract: The financial markets do not depend on a single factor but are the result of interaction of macroeconomic, investor sentiment, and efficient company-specific factors. It is also difficult to predict the stock market especially in the technology industry because they are nonlinear and highly dynamic. The past few years have seen machine learning methods become effective tools in the analysis of financial data and the identification of implicit relationships that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Opportunities in the Emerging Market Economies
Abstract: Emerging markets are an attractive opportunity for businesses to enter and invest in due to the rapid rise in development, high potential and a fast paced high economic growth. Many developed markets are saturated with competition and slow economic growth, so the focus has shifted to developing markets, also known as the 86 percent markets as they consist of 86% of the total global population. Emerging markets are the future …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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Biomimicry: A Boon in Pharma Sector
Abstract: Business management is influenced by subjects of many natural and social sciences, a highly interdisciplinary field. Looking from a new angle, there seems to be an increasingly biomimetic influence. Biomimicry is an applied science that examines nature, its models, systems, processes, and elements to emulate or take inspiration from, in order to solve human problems. Mother nature has proven its ability to teach us about systems, materials, processes, structures and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 19–25 Read article
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Impact of Coronavirus on Indian Economy
Abstract: IMF Managing Director Kristalina Georgieva said, “The year 2020 could see the worst globaleconomic fallout since the Great Depression in the 1930s with over 170 countries likely to experiencenegative per capita income growth due to the raging coronavirus pandemic”. The COVID-19pandemic has impacted economies around the world like no other event that experts can recollectsince the Great Depression. There are many employees who have lost their jobs. This has beenhappened …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Role of Inclusive Education in Multiculturism and Global Citizenship
Abstract: We live in a world which has many cultures and diversities, a world where 6500 languages are spoken. The SDG–4 aims at and addresses the aspects of ensuring inclusive and equitable education with quality standards to promote lifelong learning opportunities for everyone. Inclusion means that every child has innate strengths explore learning and growth opportunities. A classroom should be crammed with optimism where an error isn't to be feared but …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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Artificial Intelligence Use Globally
Abstract: This report examines the global use of artificial intelligence (AI), its applications, benefits, and potential risks. The article explores the various ways that AI is being used in fields like healthcare, banking, transportation, and entertainment. It highlights the benefits of AI, such as increased efficiency, accuracy, and decision-making, enhanced safety, and better user experiences. The report also outlines the potential risks of AI, including job displacement, lack of transparency, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 33–36 Read article
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Analysis the Role and Significance of Entrepreneurship in Education
Abstract: The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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New Education Policy Role in Worldwide Financial Trend
Abstract: The New Education Policy (NEP) is a comprehensive framework introduced by governments to transform and revamp educational systems. This abstract explores the potential role of the NEP in shaping global financial trends. Education is a fundamental driver of economic growth and development, and the NEP's impact on education has significant implications for the global financial landscape. The NEP focuses on various aspects, including access, equity, quality, and skill development. By …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 15–21 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City
Abstract: The retail sector in India has expanded rapidly with the growth of organized formats such as supermarkets, which now compete strongly with traditional Kirana stores by offering variety, convenience, and an organized shopping environment. Service quality has emerged as a decisive factor in customer satisfaction and store loyalty within this competitive landscape. This study examines the service quality offered by select supermarkets in Mysuru city and its influence on customer …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article