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224 articles for “Reviews”
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Mastering Wealth: Unveiling The Art of Investment Strategies in Dynamic Financial Markets
Abstract: In the expansive realm of wealth management, "Mastering Wealth: Unveiling the Art of Investment Strategies in Dynamic Financial Markets" emerges as a comprehensive and enlightening study that embarks on a multifaceted exploration of pivotal dimensions within this field. It goes extensively into the complex network of behavioural elements that have a significant impact on financial decision-making and investment behaviour. Simultaneously, it casts a focus on the vital domain of risk …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 18–21 Read article
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Marketing Strategies for Entrepreneurs
Abstract: The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 17–24 Read article
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Leadership for Social Innovation in Organizations
Abstract: Social innovation has emerged as a critical approach through which organizations address complex and interconnected societal, economic, and environmental challenges while simultaneously enhancing organizational effectiveness and long-term sustainability. In an era marked by rapid global change, leadership plays a pivotal role in initiating, guiding, and scaling social innovation initiatives. Effective leaders not only inspire vision but also foster collaboration, ethical decision-making, and inclusive participation among diverse stakeholders. This study explores …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 65–71 Read article
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Working Capital Management (WCM): Strategies and Implications for Firm’s Performance
Abstract: This research paper examines the significance of working capital management (WCM) and its impact on firm performance. The efficient management of working capital is crucial for the success and sustainability of businesses, as it directly affects liquidity, profitability, and operational efficiency. The objective of this study is to explore various strategies and techniques employed by firms to effectively manage their working capital and assess their implications on financial performance. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 13–27 Read article
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Impact of FDI and BOP Current Account on INR/Euro Exchange Rate Evolution in India
Abstract: Balance of Payments, Foreign Direct Investment, and currency exchange rate impact each other andvice versa. This study was conducted to show how the INR/EUR exchange rate fluctuated over time inrelation to India’s current account of the balance of payments and its FDI inflows. A sum of 263 articles was identified after an initial search from databases like Web of Science, Google Scholar, research gate, and Scopus databases. 95 articles were …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 33–40 Read article
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An Analysis & Study on NPA of Idbi Bank & Canara Bank
Abstract: The worldwide economy is managing various complex issues, including bank and monetary establishment disappointments, obligation emergencies in significant economies all over the planet, and the eurozone emergency. In the ongoing circumstance, nonperforming resources (NPAs) lie at the core of the banks' monetary issues. To support recovery execution, substantial advances should be made. There are basically two kinds of activities that should be led. Banks ought to attempt to keep new …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 118–122 Read article
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Financial Accounting Practices of Micro, Small, and Medium Enterprises (MSMEs) in Maharashtra, India: A Case Study
Abstract: In Maharashtra, India, Micro, Small, and Medium-Sized Enterprises (MSMEs) are fundamental for the economy since they give occupations, convey pay, battle neediness, and lift sends out. To guarantee impartial and reasonable advancement in the state and to advance grassroots monetary development, their effect on business, industry, and the country economy is fundamental. Accounting assumes a fundamental part in corporate tasks by offering a financial outline that works with dynamic on …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 23–32 Read article
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Performance Analysis of Selected Private and Public Indian Banks by Using the Camel Model
Abstract: A performance review of the banking industry is a trustworthy indication and metric that can be used by any nation to assess the soundness of its economic activities. The banking industry in India has been expanding at the same rate as the global banking industry. In addition to facilitating monetary policy, the banking industry supports capital formation, innovation, and monetization. The current study explains how to use the CAMEL APPROACH …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 10–21 Read article
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A Study on Herd Behaviour in Stock Markets and ItsImpact on Market Performance
Abstract: Herd behaviour refers to the natural tendency to imitate the actions of a larger group rather than relying on one’s own judgment. This study aims to explore herd behaviour in stock markets and evaluate its influence on overall market performance from a behavioural finance perspective. Employing a qualitative approach, the research aims to understand herd behaviour, identify key influencing factors, and connect these behavioural patterns to investor decision-making in stock …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 1–9 Read article
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Behavioural Finance: An Indian Perspective
Abstract: Conventional finance has long rested on the premise of fully rational agents operating in efficient and frictionless markets, where all available information is instantly reflected in asset prices and investment decisions are made to maximize expected utility. However, a substantial body of empirical evidence has challenged these assumptions, revealing that investors frequently deviate from rational behaviour due to cognitive limitations, emotions, and psychological biases. Behavioural finance emerged as an alternative …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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From Perception to Empirical Association: an Integrated Assessment of Fraud Detection Effectiveness Using Forensicanalytics, Internal Controls, and Continuous Auditing
Abstract: The increasing complexity of financial transactions and the limitations of perception‑based fraud detection studies necessitate empirically grounded frameworks that move beyond subjective assessments. This study advances the literature by examining the associations among data‑driven forensic analytics (DDFA), internal control systems (ICS), continuous auditing (CA), and fraud detection effectiveness (FDE) using an integrated empirical assessment. An integrated model combining these three mechanisms is developed. A quantitative cross‑sectional research design is adopted, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article
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A Study on Employee Attitude towards the role of Intrapreneurship in Organizational Performance
Abstract: This research paper delves into the concept of intrapreneurship, the practice of fostering entrepreneurial behaviour within established organizations, and its impact on employees and organizations. By surveying 250 employees from diverse industries in Mumbai and reviewing existing literature, this study seeks to understand current attitudes and perceptions regarding intrapreneurship, identify challenges employees face, assess organizational support, and evaluate the recognition of employee contributions. The findings reveal a positive outlook on …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 25–31 Read article
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Effect of Globalisation on MSME: Challenges & Implementation of Policies for economic development
Abstract: This research article explores the impact of globalization on Micro, Small, and Medium Enterprises (MSMEs), focusing on the challenges they meet the implementation of policies aimed at fostering their economic development. Globalization has presented MSMEs with both opportunities and challenges, including increased market access and technological advancements, as well as heightened competition and regular complexities. Through a comprehensive review of literature and empirical data, this study examines the effects of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 Read article
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Analysis on Investors Awareness and Perceptions towards Digital Assets in Bangalore City
Abstract: The emergence of digital assets like blockchain technology and cryptocurrencies has drawn a lot of interest lately. The conventional financial sector has been upended by these digital assets, which provide investors with new investing options. This study aims to evaluate Bengaluru city's investor perspective and awareness of digital assets. This research study explores the awareness and perception of investors in Bengaluru City towards digital assets. It delves into existing research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 12–18 Read article
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article