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860 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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The Coercive “spirals” of Policy-Driven Liquidity Crunch on Small Informal Businesses in Sub-Urban Kolkata
Abstract: The purpose of the present paper is to detect the immediate effects of the policy of demonetization (2016) in India on small informal businesses in sub-urban periphery adjacent to the formal “core”. The study has attempted to detect the influences of demonetization causing severe liquidity crunch faced by the peripheral informal businesses which require liquid cash for their day-to-day transactions. The study has also focused on the instance of suddenly …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 2, 2019 · pp. 28–36 Read article
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Challenging Facets of the Small Informal Entrepreneurs in a Localized Industry in the Demonetizing Era
Abstract: Our paper attempts to study the influences of liquid cash crunch after demonetization on the informal localized bag producing industry in West Bengal. The study is significant because the state government has given special emphasis on small enterprises at the policy level in recent times in order to generate income and employment. Majority of the small enterprises operates in an informal setup. The present paper is a mere effort to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 36–44 Read article
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Social Entrepreneurship as a Catalyst for Sustainable Development: Trends, Challenges, and Policy Implications —A Review
Abstract: Despite extensive global commitments to the Sustainable Development Goals (SDGs), recent reports indicate that only about 17% of the targets are currently on track, signalling severe gaps in poverty alleviation, social inclusion, climate action, and equitable economic growth. Conventional state-led programs and profit-centric markets have struggled to deliver integrated and lasting solutions, particularly in vulnerable communities. This persistent gap has intensified the search for innovative, hybrid models, positioning Social Entrepreneurship …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 38–50 Read article
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Covid19 -Reforms And Considerations A Human Resource Perspective
Abstract: December 2019 will be known in the history of mankind as a year that changed the course of corporate work environment and normal human life cycle. China claimed the first case of an indifferent and unknown form of Pneumonia on 31 December 2019. This rare form of virus spread like wild fire and gripped the entire China and was now ready to create world havoc. The World Health Organization-WHO took …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 9–17 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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A Review on Strategic Information Systems Planning
Abstract: Strategic information systems planning (SISP) is the major management issue. The utilization of Information Technology related with proper arrangement would build business accomplishment inside the association. SISP is viewed as the best method that would support the association to guarantee that IT activities are adjusted with those of whatever remains of the organizational needs. The paper focuses on some important factors of strategic information systems planning. Numerous organizations had connected …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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The Protagonist on Education During COVID-19
Abstract: The education system has been altered by the Covid-19 pandemic. Examine how the Covid-19 epidemic has changed how teachers and technologies are used. Everyone has been put tothe test in some way by the present pandemic. Be it medical professionals, the executivebranch, the police, or anyone else who has seen the Covid-19 pandemic. To stay viable andadvance, every organisation has had to innovate on its own. This has also applied …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 36–39 Read article
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Agro-based mobile apps – A potential aid to the farmers on their finger tips
Abstract: Agriculture is the backbone of our country, but the backbone needs more strength today to cater to the predicted increase in demand for food. Besides India being an agriculture based country, the majority of the farmers are facing many problems like lack of market price information, unnecessary expenditure on chemicals, unnecessary usage of chemicals which is a problem to the environment and the food quality too and many other such …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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Measures for Securing Information Systems in a Multinational Company to Protect Sensitive Data
Abstract: This case study focuses on the importance of securing information systems for companies, using theexample of a large multinational company in the multi-service financial and manufacturing servicessector. The study highlights the potential risks involved in securing information systems, including the financial and reputational harm that data breaches may cause, as well as the rising danger ofcyberattacks. The report explores steps that businesses can take to secure their information systems,such as …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 6–9 Read article
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Smart Libraries and Knowledge Ecosystems: Shaping the Future of Information Access and Learning
Abstract: Access to information and knowledge has become one of the most transformative outcomes of the digital revolution. Traditionally, libraries functioned primarily as physical repositories of books, archives, and reference materials, constrained by geographical boundaries and limited-service models. However, rapid technological advancements have reshaped their structure and purpose, giving rise to the concept of smart libraries. A smart library integrates advanced digital technologies, such as artificial intelligence (AI), the Internet of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 · pp. 28–31 Read article
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Knowledge Sharing Practices in the Digital Age: Challenges and Opportunities
Abstract: In the era of rapid digital transformation, knowledge sharing has moved beyond traditional settings to virtual platforms, social media, organizational intranets, and digital repositories. This paper explores the evolving practices of knowledge sharing in the digital age, focusing on how technology is reshaping how individuals, teams, and libraries create, store, disseminate, and reuse knowledge. The objective is to identify the key enablers and barriers to effective digital knowledge sharing, especially …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Food Bridge Application
Abstract: Food wastage is a significant global challenge that coexists with widespread hunger and food insecurity. Every day, large quantities of edible food are discarded by households, restaurants, hotels, catering services, and event organizers, while millions of people struggle to access nutritious meals. The lack of an effective mechanism to connect food donors with needy individuals and organizations contributes to both resource wastage and social inequality. This paper presents the FoodBridge …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 17–23 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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Kamgar Connect: A Smart Digital Platform forOn-Demand Skilled Labor Services
Abstract: The unorganized labor sector constitutes a significant portion of the workforce in developing countries, particularly in India, where millions of skilled and semi-skilled workers contribute to economic growth and infrastructure development. Despite their importance, these workers often face challenges such as limited visibility, lack of verified skill recognition, unstable employment opportunities, and dependence on intermediaries for job access. To address these issues, this paper proposes Kamgar Connect, an innovative digital …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Work from Home: Perception, Experiences, Proximal and Distal Diseases—COVID-19
Abstract: ‘Work from Home’ (WFH) concept has come into force due to COVID-19, which is now officially mandated and enforced strictly by rules and regulations. All sectors, IT sectors to teaching sectors, are using WFH concept. COVID-19 has forced almost all the employees of all the sectors to work from home for the first time with the new concept. As the employees are experiencing new environment, this topic attempts to and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 28–41 Read article
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A Study on the Preparedness of IT Employees for Work from Home - (WfH) during the Covid-19 Lockdowns
Abstract: Work from home (WfH) is an option that is increasingly becoming one that organisations offer to their employees, with mutual benefits to both the organisation (in terms of lower office rental costs, maintenance) and the employees (comforts, travel, stress). Work from home (WfH) is increasingly becoming an option that organisations offer to their employees (in terms of better work-life balance). During the recent Covid-19 pandemic, it became essential for several …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 1–9 Read article