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162 articles for “Advanced technology”
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A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Designing a Mobile Application to Empower Aspiring Entrepreneurs: A Practical Approach to Business Onboarding
Abstract: The growth of the digital economy has made the use of mobile technology a significant factor in the success of the business. This paper explains the process of creating a mobile application that would enable potential entrepreneurs to join our platform and create their business in an easy and efficient manner. The application provides easy-to-use resources and a checklist that guides the user through turning business plans into business ventures. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 20–33 Read article