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388 articles for “Influencers”
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Consumer buying behavior and advertising analysis for soft drinks
Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article
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Online Self-Disclosure Behaviour of Young Prospective Job Applicants
Abstract: The factors that lead to a positive self-presentation of prospective job candidates provide an important means for evaluating job applications. The paper aims to determine which type of online self-disclosure behaviour leads to a positive self-presentation. An online questionnaire survey was conducted to collect data during the winter semester of the academic year 2019/2020 among 101 university students in the field of human resources and personnel management. Binary logistic regression …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Radio: An Effective Medium of Advertisement
Abstract: The reach to the mass through air is “FM Radio”. FM Radio has the twin benefit of that it has a wide coverage along with cost effectiveness. In 12 major cities in India, we have 245 private FM Radio stations. Radio has become a primary local advertising media, which appeals to a narrow segment of the population with a highly special programming. Across India, various radio channels have a deeper …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 19–29 Read article
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Media Coverage of COVID-19: A Classical Case of Media Frenzy
Abstract: The effect of media on the wide varied audience in the recent days with continuous updates on the COVID-19 related information has led us to see that there is shift from enthusiasm to panic behavior among the viewers. The study focuses on how in recent days there is an intense spike in demand for healthcare and related information among the social media users who were directly influenced by the repeated …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 Read article
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Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase Intentions
Abstract: Celebrity endorsements have been a popular marketing tool for decades. This study aims to analyse the effectiveness of celebrity endorsements in building brand awareness, credibility, and purchase intentions. The study utilizes a systematic review of existing literature to identify key findings and trends. The study may suggest that celebrity endorsements can have a positive impact on brand awareness, as celebrities have the ability to reach a large audience and capture …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 7–12 Read article
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry
Abstract: Advertising is the primary focus because of its importance at the confluence of culture and business. Advertising trends have shifted away from traditional television and print advertisements and toward innovative marketing strategies such as co-branding, content marketing, QR codes, and online advertising. In the advertising sector, TV and print are still strongholds, but new technology is creating new channels for connecting with customers. Advertising agency GroupM predicted that India's ad …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 11–20 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation
Abstract: The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 31–37 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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The Rise of Citizen Journalism in NCR
Abstract: Citizen journalism, defined as the active involvement of ordinary individuals in gathering and disseminating news, has become an influential element within the media environment of the National Capital Region (NCR). The widespread availability of smartphones, social networking platforms, and affordable internet connectivity has enabled citizens to capture events instantly and share information with broad audiences. This transformation has gradually reduced the exclusive control traditionally held by established media organizations. This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 17–22 Read article
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Review on Global Practice of Housing Demand Fulfilment for Low Income Group People
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 5–16 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Motivation Impact on Organization Effectiveness in Afghanistan Businesses
Abstract: Organizations and businesses want to succeed in the marketplace and achieve long-term economic prosperity. On the other hand, in today's world of globalization and fierce competition, tools and technology are rapidly evolving. As a result, the market has become dangerous. Business enterprises would have to make full use of all available resources. It is commonly understood that human resources or organizational personnel are a critical asset for attaining success. However, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 26–32 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Inherited Wisdom: Unveiling the Deep-Rooted Origins of Indian Democracy
Abstract: This article delves into the historical foundation of democracy in India, challenging the notion that democratic and other constitutional principles were foreign elements introduced in Indian legal system. Examining pre-constitutional periods, the article endeavors to link the ancient principles with the constitution in order to establish that foundation of India’s constitution is deeply rooted in its civilization past. The objective of this article is to establish links between traditional values …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 26–29 Read article
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Effect of Internal Audit Practices on Financial Management: Insights from Epitome
Abstract: This project explores the effect of internal audit practices on financial management at Epitome Kidney and Urology Institute over the period from 2021 to 2023. By examining key financial indicators like Return on Assets (ROA), debt-to-equity ratio, current ratio, and cash flow, the study demonstrates how internal audits have influenced Epitome’s financial health and operational efficiency. Internal audits have contributed to substantial improvements in profitability and cash flow, reflecting better …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–10 Read article