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19 articles for “Artificial Intelligence, Marketing, Management”
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A Study on Awareness About Artificial Intelligence in Marketing Among Management Students
Abstract: Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 21–27 Read article
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Difficulties in Financial Risk Management: A Review of AI Applications
Abstract: This paper analyses several uses of artificial intelligence (AI) techniques in financial risk management. Financial technology has significantly transformed company operations, requiring an adaptation within the financial industry. Financial risk management need reorganization owing to the reduced effectiveness of previously used solutions. The artificial intelligence methodologies shown their effectiveness and enabled swift, economical, and improved financial risk management in financial institutions and enterprises. This research seeks to clarify the use …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A Comparative Study of Ai-Driven and Traditional Approaches to Financial Covenant and Compliance Monitoring at Mufin Green Finance
Abstract: This study looks at how AI-driven financial covenant and compliance monitoring stacks up against traditional methods used by Mufin Green Finance, a leading non-banking financial company in India’s green finance sector. Traditionally, covenant checks depend on manual reviews, periodic audits, and rule-based systems. These processes can be slow, require a lot of labor, and are often delayed by human error. With the rise of machine learning, natural language processing, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 8–16 Read article
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Impact of Technology on Business Growth
Abstract: The rapid advancement of technology in the 21st century has fundamentally reshaped the global business landscape, creating new opportunities while introducing significant challenges for organizations across industries. This research paper investigates the multifaceted impact of technological integration on business growth, focusing on key technologies such as Artificial Intelligence (AI), Cloud Computing, Big Data Analytics, and the Internet of Things (IoT). Through a comprehensive analysis of recent literature and empirical evidence …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence in Supply Chain Management
Abstract: Every company's long-term sustainability depends on an effective supply network. Inventory estimation accuracy is a significant competitive advantage. The supply chain's capacity to satisfy demand is affected by weather, excessive seasonality, and changes in customer perception or media attention. Humans can now think at previously unimaginable levels thanks to AI, which has just been shown to act as an extension of the human brain. Instead of replacing humans, artificial intelligence …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Leveraging AI for Smart Supply Chain Optimization
Abstract: Supply chain management is a critical component of modern businesses, requiring efficiency, accuracy, and adaptability to meet evolving market demands. It is decision-making, automating processes, and predicting demand with high accuracy. This section analyses artificial intelligence technologies including predictive analytics and machine learning and intelligent automation because they enhance supply chain operational output. All administrative functions including real-time tracking together with forecasting and inventory management along with route optimization create …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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Role of the Innovation and Technology in Management
Abstract: Information Technology Management (ITM) is an important part of modern enterprises, driving corporate operations, strategic planning, and innovation. ITM encompasses the planning, implementation, and oversight of technology resources and systems to meet organizational objectives. This abstract explores the significance of ITM, its key functions, and the impact it has on business success and competitiveness. ITM integrates various disciplines, including information systems, data management, cyber security, software development, and infrastructure maintenance. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 38–49 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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A Study on Talent Acquisition and Retention Strategies of IT Industries in Madhya Pradesh
Abstract: Technological innovation and economic growth are significantly influenced by the Information Technology (IT) sector. This study delves into the talent acquisition and retention strategies employed by IT companies in Madhya Pradesh, aiming to understand the unique challenges and opportunities within the region. The research combines qualitative and quantitative methods to provide a comprehensive analysis. The study begins by examining the current state of the IT industry in Madhya Pradesh, considering …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Innovative Teaching and Learning Process with Multidisciplinary Approach
Abstract: Education is the most powerful weapon to change the world. The education in management begins with theories and practicals. The teaching and learning process in management employs a variety of approaches. Numerous methods can be used in teaching. Generally, by giving lectures, demonstrations, realistic examples and summarizing the topic in an easy way. These methods emphasize memory, applications, and topic comprehension while concentrating on the main ideas. A student can …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 5–9 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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AI-Powered Strategic HRM: Preparing Students and Organizations for the Talent Demands of 2026–2027 Smart Enterprises
Abstract: The rapid evolution of artificial intelligence (AI) is reshaping Human Resource Management (HRM) and redefining workforce expectations in the emerging era of smart enterprises. This study examines the integration of cognitive, generative, and sentient AI into strategic HRM to prepare students and organizations for the talent demands of 2026–2027. It proposes a novel theoretical framework that aligns AI-powered HR practices with student learning, university curricula, and industry skill requirements, addressing …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–31 Read article
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Investor Confidence in Finance: Challenges of Earnings Management and Accounting Manipulation
Abstract: Investor confidence forms the cornerstone of any financial market, and in India, this trust has been repeatedly challenged by episodes of earnings management, corporate fraud, and accounting manipulation. Despite advances in regulatory mechanisms and corporate governance, recent scandals from 2023 to 2025 reveal persistent vulnerabilities that compromise market integrity. This study investigates prominent Indian cases, including the IndusInd Bank derivative accounting lapse, the cooperative credit fraud at DMCSL in Beed, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 51–57 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Information Technology for Corporate Survival and Growth: Learning from the past and preparing for the future.
Abstract: This essay examines the significant influence of technology on company operations, emphasizing the role those technical advancements—or their absence—have on the success and failure of companies. Through an analysis of past case studies involving corporations such as Remington, Kodak, and Sony, the study draws attention to the crucial errors committed because of failing to recognize emerging technologies and their consequences. The article attempts to give modern corporate leaders practical insights …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 7–14 Read article
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Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article