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189 articles for “Communication”
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Strategic Approach for Effective Corporate Communications
Abstract: A good internal communication strategy is an important aspect. There is is a clear flow of communication, the organization has highly committed and well-trained employees. Effective communication also promotes a tenacious culture that leads to a higher output. There is a need to have an open and transparent communication system in place for smooth functioning of the organization which allows an effective exchange of ideas and information between multiple hierarchical …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
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A study on the Significance of Organizational Communication
Abstract: Corporate communication is the key to a successful business and is an important tool to carry out the exchange of information between different functional groups in an organization. The objective of the study was to investigate the effectiveness of the internal communication system within various departments at Indian Oil Corporation (IOCL), Pipelines Division Noida. Based on a sample size of 100 respondents, the study was conducted through the use of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 46–59 Read article
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Impact of Communication on Employees’ Productivity at the Time of Change
Abstract: Purpose – The paper will give an empirical framework for the study of impact of communication on employees’ productivity at the time of change. What is the impact of communication on employees’ Productivity? Is change always untidy and aching? These queries can provoke anyone to analyze the ways in which organizations communicate to change and its impact on employees’ productivity. So a research is necessary to investigate the impact of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 27–35 Read article
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Effective Corporate Communication: Perspectives and Challenges of Diversity, Social Media and Technology
Abstract: Communication is the backbone of any organization. No organization can sustain without having proper communication at its place. Effective communication is significant for managers in the organizations so as to perform the basic functions, be it planning, organizing, staffing, directing and controlling. Organization spares a vital part of their life cycle in communication. The increasing pressures and challenges expand the role of managers in smooth functioning of the organization. Top …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 14–21 Read article
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Analyzing the Relationship between Advertising Communication Skills with Respect to Customer Satisfaction
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Assessment of Emergency Communication Number Used in Nepal
Abstract: Natural disaster is inevitable in any parts of the world irrespective of any level of development and status. The casualties and the fatalities, however, also depend upon the precautions, and communication is most vital for preparedness. The overall objective of the study was to access emergency communication number used in Nepal. Literature review followed by key informant interviews was conducted in order to collect and analyze the information and their …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Unraveling the Dynamics of Workplace Communication: Exploring its Multifaceted Functions in Shaping Organizational Relations
Abstract: Communication not only influences external affairs or external relations, nor does it impact only upon business-to-business relations, but it has its impeccable effects on the internal system of organizations. The impact of communication within organizations extends far beyond external interactions, encompassing intricate dynamics within the internal structure. This study delves into the nuanced realms of communication within Corporate and Academic settings, exploring how gender plays a role in shaping professional …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 1–11 Read article
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students
Abstract: Achievements in maintaining the quality of education in Kerala’s classrooms are, no doubt, appreciable. The strategies and innovative projects we practiced here are a model for other states and India. All over the country in the field of education, the curriculum and textbooks play an important role in teaching. But when transacting the curriculum, innovative methods should be adopted with new changing life and surroundings. For years, in government and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Emotional Intelligence and Cross-Cultural Communication in the Context of Business Endeavors
Abstract: The focus of this theory is to examine the role of emotional intelligence (EI) in business communications and describes the crucial role it plays in establishing skills that are vital to a firm’s global network of operations. As significance, of amplified globalization; organizational environments are becoming enormously composite and considerably more culturally diverse. In reaction to this growing trend, a key question for managers is to establish how to progress …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article
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A Study on the Importance Given to Information Communication Technology in Teacher Education Curriculum and Related Status of Physical Facilities in the Institutes of Teacher Education in Kerala
Abstract: Technology is a key aspect of teaching–learning process in modern classrooms. Internet brings all resources to classrooms for effective learning. All teachers should acquire the skills to transact concepts in a meaningful way using information communication technology facilities available in schools. This study is an attempt to understand the knowledge and skills of prospective teachers in educational technology and the physical facilities available in institutes of teacher education. The finding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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A Qualitative Analysis of ICT Initiatives Adoption in India and its Effect on the Rural Development
Abstract: Information and Communication Technology (ICT) has been viewed as a tool that can be utilized to accomplish growth objectives in developing nations. In the same time, a big chunk of individuals living in developing countries, and particularly those in rural regions lack access to ICT. Regardless of the possibility that there have been numerous endeavors to introduce ICT, they have in general not been long lasting. This study examines the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 1–9 Read article
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Empowering Career Growth through Effective Communication and Mentorship
Abstract: Interpersonal communication skills are of the utmost importance when it comes to the advancement and planning of one’s career, quite especially in the current emerging job market. Core academic skills, such as good speaking and listening may really play important roles in one’s career progression. Strong interpersonal communication fosters improved decision making, enhances networking capabilities, and boosts overall employability. Individuals who can adapt their communication styles to suit various audiences …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 Read article
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Emotional Expression in Generation Z: a Review of Digital Communication Tools
Abstract: Emotional expression plays crucial role to convey the message effectively whether it is face to face or digital communication. Without emotions, communication is incomplete. The era of digitalization has changed the pattern of expressing emotions along with communication in different spheres of life. As digital natives, Generation Z heavily relies on digital communication tools to share their views and emotions in everyday interactions this study investigates the unique ways in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach
Abstract: Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 14–17 Read article
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Role of Information and Communication Technology in Rural Development of India
Abstract: Introduction of Information and Communication Technology in rural India is expected to bring in changes in the whole process of rural governance by improving transparency, accountability and administrative efficiency of rural institutions by promoting participation of the poor and rural people in decision-making processes and also improving the efficiency and responsiveness of rural service delivery. It can facilitate speedy, transparent, accountable, efficient and effective interaction between rural citizens. It not …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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Role Artificial Intelligence in Developing Business Communication: An Analytical Study
Abstract: Unquestionably, artificial intelligence (AI) has changed the commercial communication paradigm in a number of ways. AI has introduced the newest technologies that are transforming and reinventing how businesses engage both at home and in the market, including numerous company operations and vital activities, from improving interpersonal interactions to simplifying internal and external operations. The present research explores the various aspects of artificial intelligence and its significant role in developing effective …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 31–35 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article