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20 articles for “Integrated Marketing Communication”
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach
Abstract: Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 14–17 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance Limited
Abstract: The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 11–26 Read article
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Corporate and Business Strategies of Tesla Company
Abstract: Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 10–23 Read article
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A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Integration of Forecasting in Supply Chain Forecasting and Supply Chain Planning
Abstract: Big corporates nowadays see forecasting in a light different from that was seen decades ago. The top- notch strategists came to realize that demand forecasting in and of itself was not particularly helpful for a company. During the surveys they came across many companies that were pretty good at forecasting, but they still struggled with their inventories, fill rates, and costs. The reason they struggled with these problems was not …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management Read article
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Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia
Abstract: The basic function of businesses is communication between the business and customers. From a company-wide perspective, customers can be divided into profitable and non-profit customers. Companies have a special interest in profitable customers, and all marketing activities are aimed at retaining them and turning them into loyal customers. It's never fun to manage to let go of customers who aren't good for the company. On the contrary, it may appear …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 5–10 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Research on: Gym Market Place
Abstract: Any company that doesn't have a website is losing out on one of their most effective marketing tools. The biggest benefit of having a website is that it increases the likelihood that customers will find you. Nowadays, the majority of individuals will investigate items and businesses online before making a purchase. Because of increasing reliance on the internet, we create websites for gyms where customers can get all the information …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 124–130 Read article
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An Empirical Study on Factors Influencing Rural Consumer Behaviour in Select Districts of Telangana
Abstract: Indian urban and rural consumer markets exhibit high degree of variations with regard to consumer behaviour. Many of the urban markets have high density of population, well-developed infrastructure and high connectivity due to communication networks and transportation. The awareness levels of urban consumers are believed to be far better as compared to their rural counterparts. Though about 70% of the Indian population still live in rural areas, the traditional rural …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Integration of Forecasting in Supply Chain Forecasting and Supply Chain Planning
Abstract: Big corporates nowadays see forecasting in a light different from that was seen decades ago. The topnotch strategists came to realize that demand forecasting in and of itself was not particularly helpfulfor a company. During the surveys they came across many companies that were pretty good atforecasting, but they still struggled with their inventories, fill rates, and costs. The reason theystruggled with these problems was not that they were not …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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A Study on Change Management and Innovation in IT Industry in India: HOW IT Companies CAN Foster a Culture of Continuous Improvement
Abstract: In today’s digital era, where technological advancements occur at an unprecedented pace, IT companies must embrace change while minimizing disruption. To remain competitive, organizations need strong change management practices and a culture of continuous improvement where innovation is quickly accepted and effectively integrated. However, change—whether involving schedules, processes, technologies, or structures—remains inherently difficult. Without clear communication of benefits, committed leadership, and active employee participation, resistance can easily slow progress. This …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article