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161 articles for “Online”
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Online Learning During COVID-19
Abstract: This study shows the impact of online learning on students’ performance. Overall, 10 studentsparticipated in the research using descriptive qualitative analysis as the method of investigation.According to the survey results, 60% of students find online learning interesting, with 75% statingthat the online classes are easier than traditional classes. Additionally, 60% of students prepare forthe online classes by taking notes or recording the lessons, whereas 40% find online learning to bepractical. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Consumers Attitude Toward Online Shopping
Abstract: Online shopping is the easiest method to shop for products in the today’s busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 25–32 Read article
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Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India
Abstract: With the increase penetration of internet, online shopping has become universal with payments anddelivery made easy. As the spread of Pandamic COVID-19, online shopping has become even more indemand, considering the restricted situations. Online shopping is most considered and chosen way ofpurchasing various kinds of products and services. Nowadays online shopping has to be replaced withtraditional purchasing and consumer buying behaviour. The only reason behind is a lot of variety …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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To study human behavior while booking hotels through online website
Abstract: The e-commerce industry is spreading like a network. In the past few years, India has witnessed the immense growth in the online industry which somewhere affected the way tourists search and purchase those products plus transformed the dispersion of travel products. The emerging operators of online travel bookings represent a significant percentage of global travel sales which have become a global phenomenon. Online intermediaries in the travel industry are mostly …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 11–15 Read article
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Using Transformative Pedagogy when Teaching Online
Abstract: Understanding what’s lacking among online teaching literature is crucial in serving to researchers and practitioners to develop programs and support mechanisms for online academics in pedagogy. This review formulates a critique of the standards-and competence-based vision of online teaching from the perspective of transformative learning theory. Thus, on offer associate alternate exploration of the skilled development of online academics as adult learners. The results suggest that analyzingthe role and competencies …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 Read article
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A Study on Behaviour of People for MOOC (Massive Open Online Courses) in Pune
Abstract: Today is the era of learning and up skilling. In these days online courses are very popular. The intention and primary objective of this study is to analyse the behaviour of people towards online courses, especially online digital marketing courses, and also to analyse whether the preference towards online courses depends on factors like age group etc. or not, in order to define target students of NPTEL-SWAYAM and other organisations. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 36–40 Read article
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The Impact of Satisfaction through Online Teaching in Zambian Educational Context during COVID-19 Pandemic
Abstract: Education is a means for disseminating information about both known and unfamiliar topics. It will create a human brain capable of comprehending known and unknown things in greater depth. During the COVID-19 situation made all the educational institutions going in line with online education system from the physical environment. The technological evolution is not new to the Zambian education system, but getting exposed to often and getting adopted towards the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 30–38 Read article
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Psychological Impact of Online Classes on Students during COVID-19 Pandemic
Abstract: The “Corona virus disease–2019” (COVID-19) pandemic has created a greater impact in theeducation system throughout the globe. In order to break the chain of the virus, entire globe-imposedlockdown which brought complete shutdown of the education system. Closure of schools, institutionsand other learning spaces had greater impact affecting more than 1.6 billion learners. Even thoughthere is a greater advancement of technology in the 20th century, India relies on the “Traditionalmethodology of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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An evaluation of Online Banking system
Abstract: Banking plays an important role in countries' economic development. The role of commercial banks has been drastically changed after Liberalization, Privatization, and globalization. Public sector banks have to compete with private corporate banks. Advanced Technology is one of the major contributing factors for the rapid advancement of the banking sector (ATMs, online banking debit and credit cards, etc). Policy matters regarding availing all types of loans are made easy and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 13–20 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Critical Analysis of Online Fraud Prevention and Legal Frameworks inIndia: A Meta-Analytic Review
Abstract: Increased digitalization of the financial and government systems in India means that there is an augmented prospect of online frauds, therefore making it a challenge that needs integrated efforts with superior technologies and solid legal frameworks. This meta- analytic review critically looks into the amalgamation of emergent aspects of artificial intelligence, deep learning, and biometric authentication with the emerging legal aspects of fraud prevention in the Indian situation. Biometric systems, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 12–21 Read article
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Study On Consumer Buying Behavior – Nagpur City
Abstract: The past decade is the witness of tremendous growth in the technology and online shopping has emerged as a latest trend in the field of e-commerce and it is further going to be expanded in recent future. In the today’s market, almost every company is selling or marketing their products/services online and even most of the companies have their own online portals for selling their products/services online. Now online shopping …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 10–12 Read article
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Impact of Online Education on Student Health
Abstract: The coronavirus had forced the closure of all schools and universities worldwide. With the tremendous rise of online education, teaching is now done remotely on digital platforms using computers and mobile devices. Numerous studies have demonstrated that prolonged or excessive screen use can have an adverse effect on both physical and mental health. Stress, depression, irregular sleep patterns, negative effects on vision, posture pain, hand impairments, and musculoskeletal disorders are …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 34–44 Read article