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223 articles for “Reviews”
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence and Intelligent Machining Sentiment Analysis of Ecommerce Product Reviews
Abstract: Sentiment analysis plays a awfully necessary role in BI’s (Business Intelligence) applications that hasbeen evident in the recent market activities. Towards sentiment analysis for most of the favoredwebsites like Amazon, Facebook, Twitter necessitate the review of the shoppers that ar used as afeedback. It’s play vital role for product review, Business intelligence additionally as in deciding. Themain problem that arises to the purpose of read of users/customers is that, it …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature Review
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Social Entrepreneurship as a Catalyst for Sustainable Development: Trends, Challenges, and Policy Implications —A Review
Abstract: Despite extensive global commitments to the Sustainable Development Goals (SDGs), recent reports indicate that only about 17% of the targets are currently on track, signalling severe gaps in poverty alleviation, social inclusion, climate action, and equitable economic growth. Conventional state-led programs and profit-centric markets have struggled to deliver integrated and lasting solutions, particularly in vulnerable communities. This persistent gap has intensified the search for innovative, hybrid models, positioning Social Entrepreneurship …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 38–50 Read article
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An Analysis of Fintech App Usage and Its Effect on Mutual Fund Investment Choices in Gujarat: A Review on Literature
Abstract: The rapid growth of Financial Technology (Fintech) has brought notable changes to the financial services sector, especially in the area of investment management. In India, the widespread use of mobile apps and digital platforms has made it easier for individuals to access and invest in mutual funds. This review paper focuses on examining existing studies related to the adoption of Fintech applications and their role in influencing investment behavior. Of …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Review Paper on Blockchain and its Applications in the Banking Sector Globally
Abstract: Blockchain technology has the potential to transform the banking sector by boosting transparency, lowering transaction costs, and strengthening security. This review paper investigates the present level of blockchain adoption in the banking industry as well as its future applications. The review begins by discussing the basics of blockchain technology and its characteristics, including decentralization, immutability, and security. The paper then explores the various ways in which blockchain technology is being …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 16–28 Read article
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Zero-Downtime Modernization of Financial Clearing Engines: A Systematic Review
Abstract: Financial clearing engines underpin global payment networks, securities settlement platforms, and interbank transaction infrastructures, processing trillions of dollars in financial transactions every day. Despite their critical role, many clearing systems continue to operate on legacy monolithic architectures that are difficult to scale, maintain, and modernize without disrupting essential services. This study presents a systematic literature review of 48 primary research studies published between 2015 and 2026, focusing on architectural approaches …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 28–43 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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A Review Study on Analysing the Role of Various Farmer Producer Organizations and Its Socio-Economic Implications on Famrers
Abstract: The paper seeks to compile and gather insights from previous and current studies on the effects and socio-economic implications of Farmer Producer Organizations by reviewing existing literature to facilitate quick and easy access for future researchers. The current research also highlights the categorization of literature and offers an extensive overview of the performance and socio-economic effects of Farmer Producer Organizations, as well as an analysis of the findings and results …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 Read article
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Industry-academia Collaboration: A Literature Review
Abstract: This literature review article thoroughly investigates the history, evolution, consequences, Trends, barriers and benefits of Industry Academia Collaboration (IAC) across the globe. The introduction sheds light on the origins of IAC in the early 20th century and its significance in bridging the gap between academia and industry, leading to mutual benefits and knowledge exchange. By examining studies from different countries, the literature review explores the trends, barriers, and drivers of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 28–40 Read article
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Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Review on the Factors that Effect an individual to Become Entrepreneurs
Abstract: This analysis looks at the several aspects that impact a person's decision to become an entrepreneur. The research attempts to give a complete knowledge of the major drivers of entrepreneurship, including institutional, personal, and human capital. By examining the interplay between these factors, the review seeks to shed light on the complex process of entrepreneurial intention and the various strategies that can be employed to encourage entrepreneurship. The results of …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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The Role of Social Entrepreneurship in Driving Social Transformation toward Sustainable Development: A Comprehensive Review
Abstract: The persistent challenge of achieving inclusive social transformation and long-term sustainability has drawn attention to social entrepreneurship as a hybrid mechanism for addressing developmental gaps that governments and markets alone cannot resolve. Despite its growing recognition, existing scholarship remains fragmented many studies focus narrowly on single sectors, use qualitative descriptions without robust measurement, or underrepresent certain regions, creating a significant research gap in understanding the multidimensional role of social entrepreneurship …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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MIS-Selling of Financial Products: A Review
Abstract: This paper describes the mis-selling of financial products as it has been documented in the literature. The evidence pointed out that agents are maximising their own income at the cost of selling unsuitable financial products to retail investors. It is well documented that non-transparent product structures encourage mis-selling by agents and advisors. To structure the discussion, literature review is segregated into three parts: (1). Mis-selling & Misconduct in Financial sector. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 2, 2018 · pp. 1–11 Read article
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Energy-Efficient Neuromorphic Spiking Neural Networksfor Real-Time Event-Driven Stock Market Prediction: A Systematic Review
Abstract: I believe that neuromorphic computing and financial prediction is now a genuinely exciting, yet under-researched, area of applied machine learning study. The paper presents a systematic literature review of the literature based on energy efficient Spiking Neural Networks (SNNs) in forecasting events-based real-time stock market data. Event based in character Financial time-series data is not continuous in nature, but consists of major discrete events like significant price changes, volume surges, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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The Role of Digital Finance in Knowledge Creation: A Literature Review of Financial Ecosystems
Abstract: Financial ecosystems are undergoing rapid transformation as digital finance reshapes the way data is generated, processed, and converted into actionable knowledge for innovation and strategic decision- making. This literature review examines how emerging digital financial technologies – including FinTech platforms, digital banking systems, mobile payment solutions, artificial intelligence (AI), blockchain applications, and advanced analytics – contribute to knowledge creation within financial networks. The study highlights how digital infrastructures facilitate institutional …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article