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150 articles for “Secondary Data”
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Impact of AI-Powered Chatbots on Customer Satisfaction in E-Commerce: A Secondary Data Analysis
Abstract: Today many online shopping websites use AI chatbot to talk with customers The chatbot answer fast and work all day and night 24/7. Because of this customer support becomes easy and quick. In this study we tried to see how these chatbots change customer satisfaction. For this we used old data which was already available online. In total, 45,782 customer reviews from different e-commerce platforms were used for analysis.To understand …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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ROLE OF SIDBI IN PROMOTING FINANCIAL INCLUSION AND CREDIT ACCESS FOR MSME’s IN INDIA
Abstract: The study has been carried out to understand the role of SIDBI in promoting financial inclusion and improving credit access for MSMEs in India. The main purpose of the study is to examine how SIDBI supports MSMEs through different financial inclusion activities and improves the availability of formal credit facilities. Both primary and secondary data were used for conducting the study. Primary data was collected from 40 MSME respondents by …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Analysis of Indian Equity Fund System
Abstract: A shared support may be a sort of professionally overseen shared finance that pools the money of numerous financial specialists to buy securities such as stocks, bonds, cash showcase rebellious, and other resources. A shared finance is overseen by a proficient cash supervisor who distributes the fund's speculations and looks for to create capital picks up and wage for the fund's financial specialists. The main idea to carry out this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 41–50 Read article
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The Role of SHG-BLP on Micro Credit Access
Abstract: This study examines the role of the Self-Help Group-Bank Linkage Programme (SHG-BLP) in improving access to microcredit among rural women in Reddyvarahalli, Karnataka. The main objective is to understand the role of SHG-BLP, identify the different types of loans available to members, and examine the factors influencing access to microcredit. A descriptive research design was adopted for the study. Both primary and secondary data were collected to ensure a comprehensive …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Whistleblowing Mechanisms and Corporate Scams in India: a Critical Study
Abstract: Corporate scams have become a major concern for corporate governance in India, raising questions about the effectiveness of internal monitoring systems. Among various governance mechanisms, whistleblowing plays an important role in identifying unethical practices, financial fraud, and misconduct within organisations. The present study critically examines the effectiveness of whistleblowing mechanisms in detecting and preventing corporate scams in India and identifies the challenges faced by whistleblowers in reporting misconduct. The study …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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A Study on Household Women’s Preference Towards Basic Computer Literacy in Gudalur Town
Abstract: In today’s digital world, basic computer literacy is essential for social, educational, and economic development. However, many household women, especially in semi-urban and rural areas, face challenges in accessing digital education due to financial constraints, time limitations, lack of awareness, and societal factors. This study aims to analyze the preferences, awareness, and barriers faced by household women in Gudalur Town regarding basic computer literacy. The purpose of the study is …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Fostering Student’s Mindset for Innovation in India
Abstract: India, currently the fastest growing economy globally and ranked as the 6th most powerful nation, boasts a population of 1.4 billion, predominantly youthful with an average age of 28 years. Leveraging this demographic dividend demands harnessing the power of innovation and technology among its youth to propel entrepreneurship and elevate the nation's global standing. With ambitious targets such as achieving a USD 5 trillion economy by (2030), India's focus lies …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 25–29 Read article
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Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
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A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article
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Factors Influencing Employee Engagement at Authorised Dealership of Maruti Suzuki in Mumbai
Abstract: Employee Engagement is the level of employee’s participation and contribution towards the achievement of organisational goals and mission. It helps to determine the employee’s commitment towards the organisation. Employee Engagement has emerged as a critical factor for the business success. Engagement has the potential to significantly affect Employee Retention, Productivity, and Loyalty. The study attempts to investigate the level of Employee Engagement and its predictors among the employees of authorised …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 1, 2019 · pp. 31–40 Read article
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A Study on Coffee Marketing and Farmer Organization in Dindigul District, Tamil Nadu
Abstract: Complexity of coffee channels of distribution system encourages business actors to optimize channels of distribution management as an effort to increase market transparency among them. Consolidating in farmer organization was required to strengthen bargaining position of farmer for facing the complexity of channels of distribution system. The aim of this research was to analyze channels of distribution and marketing margin on coffee marketing; and to analyze the characteristics of coffee …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 11–22 Read article
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Examining the Effect of a Four-Day Work Week on Employee Performance
Abstract: The impact of a four-day work week on employee performance, productivity, job satisfaction, motivation, and work-life balance is examined in this study. Organisations are increasingly exploring flexible working arrangements because of growing concerns regarding employee well- being, workplace stress, burnout, and the changing nature of work. A four-day work week generally involves reducing the number of working days while maintaining employee pay, although the exact implementation may differ across organisations. …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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ULIPs: Identifying Awareness, Preferences and Buying Pattern in Mumbai
Abstract: An investment is an asset acquired with the goal of generating revenue and capital appreciation. It refers to the allocation of resources with the expectation of generating wealth to be used in the future. There are various investment choices available in India such as financial investments, real estate, commodities etc., the choice of which depends on various factors such as tenure of investment, risk appetite, financial goals etc. ULIP is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 1–9 Read article
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An Empirical Study on the Impact of Time Managementon Employee Productivity in the Workplace
Abstract: The way an employee manages their time directly impacts how well they are able to produce work as well as the overall productivity of the company they work for. Employees need to be able to complete their work within tight deadlines while still producing high quality results. Becoming an expert in managing their time enables employees to prioritize their tasks, decrease their stress as it relates to work, be more …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article