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14 articles for “Technology intervention”
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Agro-based mobile apps – A potential aid to the farmers on their finger tips
Abstract: Agriculture is the backbone of our country, but the backbone needs more strength today to cater to the predicted increase in demand for food. Besides India being an agriculture based country, the majority of the farmers are facing many problems like lack of market price information, unnecessary expenditure on chemicals, unnecessary usage of chemicals which is a problem to the environment and the food quality too and many other such …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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Empowering Faculty for the New-normal with e-Learning Platform at Kumaraguru College of Technology, Coimbatore
Abstract: Students are away from campus and it is impractical to have live classes in college and university campuses. The Covid 19 pandemic largely disrupted the education sector globally and has made every individual to live in a new normal environment. This pandemic has made teaching fraternity to redefine the teaching-learning process and has resulted in remote-online teaching. Every educationalist across the world were forced to set-up an e-learning platform in …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 26–29 Read article
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Eco-Innovation and Entrepreneurship: Pathways to Sustainable Development
Abstract: Green innovation and entrepreneurship are critical drivers for achieving sustainable economic growth in an era defined by environmental challenges and resource scarcity. This paper examines the role of green innovation-technological, organizational, and process-based advancements aimed at reducing environmental impact-in fostering eco-friendly entrepreneurship. By exploring the intersection of sustainability and business innovation, the paper identifies key factors influencing the adoption of green practices among entrepreneurs, including regulatory frameworks, consumer demand for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Effect of Globalisation on MSME: Challenges & Implementation of Policies for economic development
Abstract: This research article explores the impact of globalization on Micro, Small, and Medium Enterprises (MSMEs), focusing on the challenges they meet the implementation of policies aimed at fostering their economic development. Globalization has presented MSMEs with both opportunities and challenges, including increased market access and technological advancements, as well as heightened competition and regular complexities. Through a comprehensive review of literature and empirical data, this study examines the effects of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Effect of AI Application on Decision-Making Efficiency in Public Hospitals of Hawassa City, Ethiopia
Abstract: The investigation analyzes the effects of AI applications on decision-making efficiency in public hospitals in Hawassa City, Ethiopia. Employing an explanatory design and quantitative analysis, the research collected data from 316 workers who were working in various departments of public hospitals through self-administered questionnaires. The data analyzed using multiple linear regression techniques to explore the relationship between AI applications and decision-making efficiency. The findings reveal that AI applications facilitate the …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 48–56 Read article
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Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising
Abstract: Women play a central role in driving economic growth through their participation in labor markets, entrepreneurship, human capital development, and social progress. Their involvement across diverse sectors—such as healthcare, education, agriculture, and technology—enhances productivity, fosters innovation, and contributes to economic stability. In particular, women entrepreneurs frequently establish community-oriented enterprises that promote resilience and inclusive development. This paper examines both the opportunities and challenges shaping women’s economic participation. It highlights critical …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 6–10 Read article
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AI for Social Good: Addressing Development Challenges in India
Abstract: Artificial intelligence (AI) has emerged as a powerful tool with the potential to address various socio-economic challenges worldwide. In a diverse and complex country like India, which faces significant development issues, the adoption of AI presents promising opportunities for positive change. This conceptual research study aims to explore both the potentials and limitations of AI in tackling India's unique development challenges. The paper begins by outlining the primary development hurdles …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 14–21 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Training Interventions as Drivers of Employee Motivation and Workplace Productivity
Abstract: This research investigates the influence of training and development on worker performance and general organizational achievement. It focuses strongly on analyzing the effectiveness of existing training programs in organizations, determining the most important factors that lead to their success or constraints. By critically assessing different training methodologies, this research contributes towards establishing how these methods play a role in developing employee competencies and driving strategic organizational objectives. Critical factors like …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
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Growing Application of Forensic Accounting in Assessment and Control of Financial Crimes
Abstract: Forensic accounting has evolved into a crucial discipline in detecting and preventing financial crimes, particularly in the digital age, where cyber-enabled fraud has intensified. This study examines how forensic accounting techniques have adapted to address modern financial crimes, incorporating artificial intelligence (AI), blockchain technology, and big data analytics. The research aims to evaluate the effectiveness of these advanced tools in fraud detection and financial transparency. A combination of qualitative analysis …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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The Superiority of an Organizational Advancement Entirely Depends Upon Sound Intervention of Leaders
Abstract: Any organization should have the most refining future along with the most encyclopedic resources to develop the same in a befitting manner. It must have the great propensity to enhance the volume of prescheduled production from the perspective of both their professional competency and the constructive management as well. In this regard the concept of “Marketing” will be one of the prime considerations for elevating the real occupational glow which …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article