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29 articles for “youth”
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Youth Unemployment Based on Work Experience—A Case Study in Lusaka
Abstract: The research paper looks deep into the causes of youth unemployment not only does it focus on the causes but the solution of the unemployment levels in Lusaka Zambia. Zambia’s Government is aware of the challenges and it has promised to boost employment in general, and jobs for young people in particular. So far, however, its initiatives have not made the difference needed. Many are the times in the life …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 32–42 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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Youth Unemployment Based on Work Experience—A Case Study in Lusaka
Abstract: The research paper looks deep into the causes of youth unemployment not only does it focus on thecauses but the solution of the unemployment levels in Lusaka Zambia. Zambia’s Government is awareof the challenges and it has promised to boost employment in general, and jobs for young people inparticular. So far, however, its initiatives have not made the difference needed. Many are the times inthe life of business that youths …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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Youth Perception on Tax Filing and Financial Responsibility in Urban Hyderabad
Abstract: This study is an attempt to explore the attitude, awareness, and responsibilities of youth towards tax filing. It also focuses on challenges that youth face with income tax system. As financial independence is of prime importance now-a-days among youths, specifically with the rise of gig and freelance work, tax compliance has emerged as a key issue. The study explores the attitude of youth aged between 18-30 years and an attempt …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 8, Issue 2, 2025 · pp. 58–63 Read article
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An Analysis of Internet Dependency and Happiness Quotient among Youth
Abstract: The objective of the present study is to examine and analyze the relationship between the internet dependency and happiness quotient among youth. There is a widespread notion that increased usage and dependency on internet is connected to the subjective happiness of the youth of the day .The study was conducted by comparing internet addicted and non-addicted college students on the measure of subjective happiness. It was hypothesized that there will …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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Corruption and Entrepreneurship: Convergences and Trajectories on Youth Unemployment
Abstract: This paper analyzed corruption and entrepreneurship in a bid to find the nexus between the two. It is a theoretical survey into the subject matter using, basically, secondary sources of data. The work found that there is actually a link between corruption and entrepreneurship which on its own is a consequence of the effect of corruption as it leads to unemployment. Hence, the paper sought to explain that the failure …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknown digital money, others, such Doge coin, have also gained popularity. It's just another eight-month digital currency with its own unique features. Crypto currency works later with the help of block chain management. A block chain is a type of software used by long-term digital currencies. Various experts predict a bright future in both …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknowndigital money, others, such Doge coin, have also gained popularity. It's just another eight-monthdigital currency with its own unique features. Crypto currency works later with the help of block chainmanagement. A block chain is a type of software used by long-term digital currencies. Various expertspredict a bright future in both these new and monetary …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 5, Issue 1, 2022 Read article
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Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article
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Social Innovation Through Extension in Education: Case Study of the Extension Project for Digital Inclusion of Youth
Abstract: The constant social challenges have led different areas and countries to focus on their possible solutions through the eradication of poverty and the promotion of quality education. In Brazil, based on its Legal Charter, education is the basic pillar for its development. The development of education is carried out by institutions for this purpose, but the Federal Institutes belonging to this network. One of the strategic forms used is extension, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Study on Career Intention Towards Management and Entrepreneurship among Students in India
Abstract: The growth of the Indian economy lies in entrepreneurs. There's a need for developing entrepreneurship among council scholars from the launch of their specialized education. In addition to the education, they should also be equipped with entrepreneurship chops through creation schemes and programs like business incubators. The business incubators program should develop youthful entrepreneurs. This not only offers a tone- of employment but also teaches to earn at a youthful …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 1, 2022 Read article
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A Study on Social Media's Impact on Society
Abstract: It is difficult to fathom life today without the Internet. The internet has advanced so much in the previous two decades that it now offers all the data a person could possibly require. Social media use is now ingrained in today's youngsters. Youth are so reliant on social media that they are unable to put their gadgets down. Face-to-face encounters have been impacted by the emergence of modern social networking …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 6–11 Read article
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Technology Education Pipeline Success Factors For Female Senior Secondary Students
Abstract: An important part of long-term success is an individual's capacity to learn and grow on their own terms. When it comes to high school girls' engagement in technology education programmes, this research focuses on their last year of high school. For this section, we'll focus on the many elements that have been recognized by various writers as motivating today's youngsters to participate in extracurricular activities like school. a study of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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To Study The Impact of Social Media Use On Academic Performance Among College Students In Delhi NCR
Abstract: Social media has become an integral part of the daily lives of youths, influencing various aspects of their behavior, including study patterns. This executive summary provides an overview of the impact of social media on the study habits and academic performance of college students. Access to Information: Social media platforms provide a vast pool of educational resources, enabling students to access information beyond traditional classroom settings. Collaborative Learning: Youths engage …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 37–47 Read article
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Life Skill-A Dynamic Multi-dimensional Process Encompassing Human Development
Abstract: Education has been regarded as both an end in itself and as a means of realizing other desirableends. It develops the personality and rationality of individuals, qualifies them to full files certaineconomic, political and cultural functions and there by improve their socio-economic status. Byunderstanding the world scenario the quality education and empowerment of youth are very muchneeded in the context of Globalization, Liberalization and Internationalization. An effectiveeducational system is an …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 4, Issue 1, 2021 Read article
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A Case Study on Slew of Schemes and MSMEs
Abstract: Business climate is more informal in developing countries like India as entrepreneurs are less interested to register their business to the government. The cultural heritage of India is rich but the Indian society is conservative with many intellectual capabilities. According to the World Bank, India ranked 77 in doing business in 2019 which was 137th in 2014. India is in urgent need of burgeoning the neo youth power which needs …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 1, 2020 · pp. 25–35 Read article
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Fostering Student’s Mindset for Innovation in India
Abstract: India, currently the fastest growing economy globally and ranked as the 6th most powerful nation, boasts a population of 1.4 billion, predominantly youthful with an average age of 28 years. Leveraging this demographic dividend demands harnessing the power of innovation and technology among its youth to propel entrepreneurship and elevate the nation's global standing. With ambitious targets such as achieving a USD 5 trillion economy by (2030), India's focus lies …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 25–29 Read article
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of the Indian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumers are always in the quest to elevate their standards of living which has brought about a seismic shift in their daily modus operandi. One such exemplification would be the binge-watching behaviour which has been observed amongst Indian consumers especially during …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–31 Read article
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Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article