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• Published Open access 1 Nov 2017

  Challenges in Green Marketing

  By P. Megaladevi, Mrs. Sofia Praveen, Mrs. Naseema Begum, Ms.B. Karthika, Mrs.S. Mahalakshmi, Mr.N. Sivakumar

  Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article →