Trust
3 articles · search the full text for this term
-
Impact of AI on Organisational culture: A systematic review
Abstract: Organisation processes, decision-making, and even employee work practices are increasingly revolutionized by Artificial Intelligence (AI). Organisational values, behaviours, communication and relationships are changing with the adoption of machine learning, generative AI, and intelligent automation. The implementation of AI-led transformation relies heavily on the organization's culture, influencing how workers embrace and adopt the changes. This systemactic review focuses on the impact of AI on the change within organisations specifically in relation …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
-
Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Social Network as a Tool of Political Power
Abstract: The article is focusing to public policy formation in social network. The author analyzes the necessity of the formation and promotion of the image of political leaders, their goals and objectives pursued. Examples of politicians who have their accounts on various Internet portals, and the nature of their virtual activity are analyzed.
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 8–13 Read article