2 publications

• Published Open access 22 Mar 2022

  Leveraging Role of Social Media Influencers in Corporate World- an Overview

  By Dr. Rohit Bansal, Shweta Saini

  Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article →

• Published Subscription 14 Dec 2020

  Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh

  By Dr. Rohit Bansal, Ram Singh

  Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …

  Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article →