22 publications
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Consumer Experience in a Digital World: Transforming the Indian Future MarketBy Nitin Kumar Jain, Meghna Jain
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article →
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A Comparative Analysis of Risk, Returns, and Investment PreferencesBy Stuti Pandey, Meghna Jain
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article →
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The Future of Electric Mobility in India: Insights from Tata Motor’s JourneyBy Dileep Kumar Mishra, Meghna Jain
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article →
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A Study on Financial Performance of PNB Using Ratio Analysis for 5 Years.By Deepti Bhatia, Meghna Jain
Abstract: The term Ratio Analysis is basically defined as the tool which helps in analyzing the financial statements of different companies. It is term as the relationship between the two variables. As company financial decisions regarding the investments, distribution of returns with reference to its profits earned can be easily taken after analyzing its profitability, solvency positions and company can compare with the past financial statements as well. The financial reports …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 Read article →
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Exploring the Challenges and Future of Indian Hospitality and Rural Tourism: A Sustainable ApproachBy Shivani Agrawal, Meghna Jain
Abstract: The purpose of this study is to report on the major issues and future developments that the Indian hospitality, and rural tourism sector is likely to face. The study describes the key features and evolution of the Indian hotel industry. It also discusses what the industry needs to address in the near future, what major challenges it faces in the emerging global context, and how these changes will affect the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 13–18 Read article →
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A Study of the Advancement of Digital Marketing in Indian ContextBy Neha Shrivastava, Meghna Jain
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article →
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Financial Distress Prediction using Machine Learning MethodsBy Meghna Jain
Abstract: Bankruptcy in future would lead to heavy losses and attempt should be made to reduce it and prevent such a loss in advance. Potential Misclassification of potential and futurist bankruptcy can be referred to as an audit failure. It is important to predict bankruptcy for different users including investors, auditors, creditors, and regulators. There are various prediction models which have been considered in different studies, this research study includes various …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article →
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Performance evaluation of distinct Categories of Mutual FundsBy Meghna Jain, Ms. Sonam Budhrani
Abstract: A mutual fund is only such an investment which is offering diverse types of products which could satisfy all the kinds of investors based on the risk and return level. For creating more wealth, it is especially important that investors in India prefer not only the traditional investment options like fixed deposit savings account etc. They should move ahead towards Mutual Funds, which is offering many products which are based …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 7, Issue 2, 2024 · pp. 33–46 Read article →
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Exploring the Interplay between Stress Management and Work-Life Balance for EmployeesBy Meghna Jain, Neha Shrivastava
Abstract: Stress is being faced by employees and it is now considered as a predominant issue. The lifestyle of people has changed, and it has impacted the working of people at their homes and business/ workplace. Numerous people have been impacted seriously by longer workdays that would eventually impact their psychological and social well-being. Work life balance is very important, and the employees need to manage work at their homes and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 31–36 Read article →
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Application of Artificial Intelligence in Recruitment and Selection Processes: with special reference to Recruitment PhaseBy Meghna Jain, Aakash Gautam
Abstract: This study explored the ways in which artificial intelligence is used in recruitment and selection in Human Resource Management. That has been various studies which has been focusing on recruitment and selection but there are only a few of them which have considered AI as a special tool used for recruitment and selection in various organizations. A is being considered as a very important tool which helps in recruitment of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 32–38 Read article →
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Retail Banking – Redefined by Digital marketing strategies.By Meghna Jain, Varsha Jha
Abstract: Digital banking channels make it extremely easy for customers to execute transactions that previously required a visit to a branch. While there are still certain transactions that cannot be completed online, many can now be processed through mobile banking, internet banking, and other digital platforms. Digital banking is said to be the future of the banking industry, as it will reduce costs associated with hiring employees and other expenses related …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 22–26 Read article →
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Published Open access
Performance Analysis of Quant, ICICI, Kotak, SBI, and Franklin Balanced Mutual FundsBy Ayushi Agrawal, Meghna Jain
Abstract: Mutual funds have emerged as a popular investment option in India, particularly in the form of balanced funds that offer a diversified portfolio of equities and debt securities. This study aims to analyze the performance of the top five balanced funds in India, with the objective of assisting investors in achieving their investment goals through portfolio diversification and maximizing returns. The study begins by introducing the concept of mutual funds …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 38–43 Read article →
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Published Open access
Factors Affecting Premium of Term Insurance Plan of Aditya Birla Capital (ABC)By Shakti Priya Dwivedi, Meghna Jain
Abstract: A contract between a policy holder and an insurer under which the insurer agrees to pay a predetermined sum upon the demise of an insured party or after an agreed-upon period of time in exchange for a premium is referred to as an insurance policy. Everyone should think about insurance coverage if they want to protect their loved ones, property, and selves from financial risk or losses. More and more …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 21–37 Read article →
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Published Open access
Performance Analysis of ICICI Prudential, Canara Robecco, Nippon India, Quant, and Union Small Cap Mutual FundsBy SARTHAK SONI, Meghna Jain
Abstract: This article aims to analyze the small cap mutual funds are invested in companies that below top 250 stocks in the exchange as per their market capitalization. Small cap mutual funds have turned out to be a popular investment option due to their high returns. Small cap funds invest in all companies expect the top 250 in terms of market capitalization. Thought these funds are relatively riskier and volatile in …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 1–13 Read article →
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Published Open access
Working Capital Management (WCM) of Aditya Birla Capital Ltd. (ABCL) at JabalpurBy Pranjali Kesharwani, Meghna Jain
Abstract: The main objective of this paper is to study working capital management at Aditya Birla and strategy to maintain the liquidity along with different ratios regarding working capital management. Throughout the study, secondary data is used, viz. data from the last five years are taken from annual reports. Various components are used in this study, such as cash and cash equivalents, receivables, payables, current assets, current liabilities and other liabilities. …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 1, 2023 · pp. 21–30 Read article →
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Published Open access
Financial Performance Analysis of HCL and WiproBy SIDDHANT JAIN, Meghna Jain
Abstract: Ratio analysis is a very quick and popular method of doing financial analysis since a long time. In order to properly utilize funds and analyze the company’s financial condition, liquidity, profitability, risk, solvency, efficiency, and operational effectiveness, this analysis is crucial. For shareholders of the company making investment decisions, it also displays a trend or comparison of financial results. In this project, we have chosen two IT sector companies and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 27–35 Read article →
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Published Open access
A Comparative Analysis of Selected Insurance Plans of SBI and Aditya Birla Sunlife Insurance CompaniesBy RASHI GUPTA, Meghna Jain
Abstract: The design report on the relative study between two plans of two different companies furnishing analogous benefits to the policyholder and the two plans are as follows: (1) Assured Income Plus of ABSLI and (2) Smart Platina Plus of SBI. This study helps gain knowledge of the benefits handed out by plans and their comparison as to which plan gives the maximum returns in different scenarios. Assured Income Plus provides …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 32–44 Read article →
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Published Open access
Comparative Ratio Analysis of Bambino Agro Industries Ltd. and Nestle India Ltd.By Sonam Budhrani, Meghna Jain
Abstract: This research report aims to find the best FMCG company out of the two most famous companies in the FMCG sector, i.e., Bambino Agro Industries Ltd and Nestle India Ltd. This can be achieved by comparing the financial performance of both companies over the last four years. The term “analysis of financial statements” or “financial performance” refers to the process of going over and evaluating a company’s financial accounts in …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 17–33 Read article →
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Published Open access
A Study of Ratio Analysis of Hindustan Unilever Limited (HUL)By Prachi Rajput, Meghna Jain
Abstract: Hindustan Unilever Limited (HUL) has been considered the largest FMCG company in India. In our country, many Indian households have been using many products of the HUL brand, and this gives them unique opportunities for becoming better day by day. HUL is known for its unique and great brands, the positive social impact Hindustan Unilever creates, and their belief in doing business the positive and right way. In this study, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 7–16 Read article →
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Published Open access
Fundamental Analysis of Bharti Airtel LtdBy Shivangi Bhargava, Meghna Jain
Abstract: In this research, a giant player or the creator of an unbreakable seeming ecosystem is discussed about. The objective of this research is to fetch the information as to checking whether the company is investable. If anybody thinks of investing in the company or thinks that this company is the potential company for investment, he may seek help from this study. In the following study, company’s fundamentals are going to …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 14–30 Read article →