MBA Journals Peer-reviewed management research from Consortium e-Learning Network

4 publications

  • Published Subscription

    Consumer Experience in a Digital World: Transforming the Indian Future Market

    By Nitin Kumar Jain, Meghna Jain

    Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …

    Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article

  • Published Subscription

    A study on AIs impact on Human Resource Management System

    By Ashwin Gedam, Nitin Kumar Jain

    Abstract: Human resource management dates back to 18th century or before during industrial age when it was known as the labour management, then after the machine age of early 1900s it became personnel management as the industries required trained or skilled persons or personnel to run machines. After 1950s with the advent of electronics and computer, it slowly evolved into the field which we today called human resource management. After 1990s …

    Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 26–31 Read article

  • Published Open access

    Impact of E-commerce and Digitalization in Growth of Indian Economy

    By Nitin Kumar Jain

    Abstract: In the modern world, digitization is a major economic force, so it is crucial to integrate the economy by developing digital markets. Recent studies reveal that emerging economies are more likely than developed economies to benefit from e-commerce. There are opportunities to boost manufacturing in emerging economies. The nation's digitalization is the focus of the government. The 2015-launched "Digital India" project provided a solid foundation to expand digital operations across …

    Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 16–27 Read article

  • Published Open access

    Role of Blue Ocean Strategy in Marketing of Mobiles

    By Nitin Kumar Jain, Meghna Jain

    Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …

    Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article

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