MBA Journals Peer-reviewed management research from Consortium e-Learning Network

8 publications

  • Published Subscription

    Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur

    By P. Megaladevi, Dhurga M

    Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …

    Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article

  • Published Subscription

    A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District

    By P. Megaladevi, Mr.V. Vengaiyan

    Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …

    Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article

  • Published Open access

    Employee Retention in Textile Industry A Study on Textile Limited

    By P. Megaladevi

    Abstract: Powerful worker maintenance is a precise exertion by businesses to make and cultivate a situation that urges current representatives to stay utilized, by having strategies and practices set up that address their assorted needs. A solid maintenance system, in this manner, turns into an intense enlistment device. Maintenance of key workers is basic to the long haul wellbeing and achievement of any association. Retaining the best workers guarantees consumer loyalty, …

    Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 1–7 Read article

  • Published Open access

    Analysis and Style of Jacquard Drive System for Textile Powerloom Machines

    By P. Megaladevi, Mr.S. Gowtham, Mr.K. Saravanaprasanth

    Abstract: The Indian textile business is one among the biggest and oldest sectors within the country and features a major share within the economic system. Loom business in Tirupur is earlier growing business than in different states in Bharat. Tirupur is that the home of loom and loom business that provides employment total is variety of employees (approximately 100000). The jacquard drive system during a loom is obtained by a sequence …

    Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 1–5 Read article

  • Published Open access

    Women Free Initiative Growth India

    By P. Megaladevi, S. Tamilselvi

    Abstract: ABSTRACT Ladies enterprise change is a basic a piece of human asset change. The change of ladies enterprise could be low in India, particularly in the provincial zones. Business among ladies has been a current circumstance; ladies have developed as conscious of their ways of life their rights and their artistic creations situation. Be that as it may, ladies of center polish are not very quick to change their position …

    Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article

  • Published Open access

    A Study on Financial Analysis of Profitability and Liquidity Position of Software Companies in India

    By P. Megaladevi, D. Ananthi, R. Mohana Soundari

    Abstract: ABSTRACT Indian economy stands today as one of the influential and attractive economies. The liberalization moved by the Indian Government in 1990s has given a boost to the Indian economy and put her into a fast track economic growth route. IT industry is one of the successful industries in India. Its rapid growth and development has caught the attention of the world, so that India is now being identified as …

    Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 1, Issue 1, 2018 · pp. 4–11 Read article

  • Published Open access

    Financial and Capital Markets Today

    By P. Megaladevi, Ms.S. Akila, T. AjithAmbedkar

    Abstract: Financial market is a market where financial instruments are exchanged or traded andhelps in determining the prices of the assets that are traded in and is also called the pricediscovery process. Thefinancial market development is one of the key drivers ofeconomic growth in developed and developing countries. The empirical evidence suggests that the development of stock markets in China, USA, United Kingdom, Japan andHong Kong have independently a strongly positive …

    Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 1, Issue 1, 2018 · pp. 1–3 Read article

  • Published Open access

    Challenges in Green Marketing

    By P. Megaladevi, Mrs. Sofia Praveen, Mrs. Naseema Begum, Ms.B. Karthika, Mrs.S. Mahalakshmi, Mr.N. Sivakumar

    Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …

    Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article

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