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125 articles for “artificial intelligence”
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Artificial Intelligence: Threat or Opportunity
Abstract: Artificial Intelligence (AI) has become the latest boom in the technology world and within a short span of time it has changed the way of working anything that is linked to life of a human being e.g. education, employment, economy, communication network, warfare, privacy, security, healthcare, ethics etc. However, the goal of artificial intelligence research is to create an artificial general intelligence (AGI), which can do any intellectual task that …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Artificial Intelligence - A Modern Approach in HR
Abstract: After the globalization the completion has increased, which is rising with the passage of time. It is achallenge for the companies to not only effective in their approach but also need to be efficient intheir performances. It is Artificial intelligence which helps the industry to collect the accurate dataand analyze the data and complete the work in a faster and more accurate manner. At present almostall companies are implementing Artificial …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Artificial Intelligence's Integration into HR Procedures and Its Effect on Organizations
Abstract: Modern HRM is changing quickly because to artificial intelligence (AI), which helps businesses automate repetitive tasks, make better decisions, and boost employee satisfaction. The way businesses handle their personnel has been profoundly impacted by the incorporation of AI technology like chatbots, predictive analytics, and automated recruitment systems. This study aims to examine the extent of Artificial Intelligence adoption in Human Resource practices and to analyze its impact on organizational efficiency …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 1–10 Read article
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A Study on Awareness About Artificial Intelligence in Marketing Among Management Students
Abstract: Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 21–27 Read article
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Artificial Intelligence and Its Impact on HR Trends
Abstract: The knowledge of computer systems that strive to design and utilize the knowledge of the human mindis called Human Intelligence. It means a branch of computer science dealing with the simulation ofintelligent behaviour in computers and the capability of a machine to imitate intelligent humanbehaviour. With the growth of artificial intelligence, numerous of today’s more generousorganizations handle the issue of restructuring. Numerous global companies maintain theirorganizational design is less than …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Leveraging Artificial Intelligence for Intelligent Risk Management in Small-Scale IT Projects
Abstract: Small-scale information technology (IT) projects are important in ensuring agility to the organization but portend very high mortality rates. Conventional, manual risk management models are usually highly simplistic and reactive in nature and they cannot fit the Agile/DevOps world of small and medium enterprises (SMEs) due to the lack of sufficient data, which is the central focus of this paper.1 Although Artificial Intelligence (AI) has the needed paradigm shift in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Assessing Artificial Intelligence Risk Perception Among Generation Z in Delhi NCR
Abstract: This study examines the risk perception of Artificial Intelligence (AI) among Generation Z in the Delhi National Capital Region (NCR), a demographic that is highly engaged with digital technologies and AI-driven applications. The research aims to identify key concerns, attitudes, and awareness levels related to the societal, ethical, and technological implications of AI. A descriptive research design was adopted, integrating both qualitative and quantitative approaches to ensure a comprehensive analysis. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 44–49 Read article
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Artificial Intelligence Adoption and Performanceefficiency in Accounting Systems of Emergingeconomies: an Analytics Maturity Perspective
Abstract: This study examines the association between Artificial Intelligence (AI) adoption and performance efficiency in accounting systems of emerging economies, with analytics maturity as a mediating variable. The study uses the Technology Acceptance Model (TAM) and Resource-Based View (RBV) as supporting lenses. Analytics maturity is operationalized using a composite measurement index (Data Analytics Maturity Indicators – DAMI). A cross-sectional descriptive and explanatory survey design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–12 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Scientists’ Perspectives on Artificial Intelligence (AI) in Knowledge Resource Centre Services of the Council of Scientific and Industrial Research (CSIR) Laboratories in Uttar Pradesh, India
Abstract: This study examines scientists’ perceptions regarding the adoption and use of Artificial Intelligence (AI) tools within the Knowledge Resource Centres (KRCs) of CSIR laboratories located in Uttar Pradesh, India. A structured survey methodology was employed to gather data from scientists working at CSIR-CDRI, CSIR-CIMAP, CSIR-IITR, and CSIR-NBRI. The findings indicate that most respondents are familiar with AI-based applications and actively utilize them for various research-related activities, including literature searching, plagiarism …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Role of Artificial Intelligence in Indian Higher Education
Abstract: Artificial Intelligence (AI) is a branch of computer science that deals with creating computers or machines as intelligent as human beings. The term AI was first coined by John McCarthy in 1956 at the Dartmouth conference, Massachusetts Institute of Technology (MIT). AI is gradually entering into the area of Indian higher education. It could not be possible for our nation to achieve the target of higher education on quality education …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 11–15 Read article
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Artificial Intelligence in Supply Chain Management
Abstract: Every company's long-term sustainability depends on an effective supply network. Inventory estimation accuracy is a significant competitive advantage. The supply chain's capacity to satisfy demand is affected by weather, excessive seasonality, and changes in customer perception or media attention. Humans can now think at previously unimaginable levels thanks to AI, which has just been shown to act as an extension of the human brain. Instead of replacing humans, artificial intelligence …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Forecasting Stock Market Returns using Artificial Neural Networks: Novel approach
Abstract: In recent years, there has been an increase in the amount of literature on artificial neural network applications in the business and finance realms. In reality, the field of stock return forecasting has received a lot of attention. This is owing to the fact that monetary benefits will be large if artificial neural network applications succeed. Many research have shown that various types of artificial neural network topologies can be …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 5–9 Read article
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The Future of Management Accounting: Integrating Artificial Intelligence, Big Data, and Predictive Analytics for Business Optimization
Abstract: This study examines the future of management accounting through the integration of Artificial Intelligence (AI), Big Data, and Predictive Analytics as key drivers of business optimization. The research aims to evaluate how these emerging technologies enhance decision-making efficiency, improve financial forecasting accuracy, and support cost reduction strategies in modern organizations. Adopting a secondary data analysis approach, the study synthesizes global industry reports, empirical studies, and statistical data from 2020 to …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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The Impact and Potential of Artificial Intelligence and Machine Learning Technologies on Education
Abstract: How we study, work, and live is changing as a result of artificial intelligence. AIED is one of theburgeoning fields in educational technologies, according to the 21st international conference onartificial intelligence in education conducted in 2020. Computer science (artificial intelligence) hasalways made a significant contribution to the field of education. The study explains how artificialintelligence and machine learning will shape education in both wealthy and developing nations. Thepurpose of this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Unveiling the Synergy of Human Intelligence and Artificial Intelligence: A Multidisciplinary Exploration
Abstract: The research paper "Unveiling the Synergy of Human Intelligence and Artificial Intelligence: A Multidisciplinary Exploration" delves into the intricate dynamics of human-AI collaboration in the context of the fast-paced landscape of technological advancements. It explores the symbiotic relationship between human intuition and machine algorithms, aiming to understand the ways in which humans and AI can complement each other and redefine the boundaries of what can be achieved. The paper investigates …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 1–11 Read article
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AI-Based Career Counselling for Students
Abstract: Career counselling is a part of helping students figure out what they want to do. This is especially true when they are finishing school and trying to decide what to do next. There are many different paths they can take and it can be really hard to choose. Career counselling helps students with this. Students have to deal with a lot of things like figuring out what they are good …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence Revolutionizing the Human Resource
Abstract: Artificial intelligence (AI) today is gaining more attention than ever. With AI becoming part of the organizations and getting more of attention there has been a chaos in industry how AI, automation, machine learning are disrupting industries and considered as threat to the industry and jobs. But there it a boon to human resource (HR) departments as it is transforming through its synergy and creating an impact on recruitment, assessment …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 4–8 Read article