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361 articles for “Factors”
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A Study Of Market Potential For School Busses with Special Reference To Mahindra Truck Bus Division
Abstract: As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus the study of consumer behavior helps the marketer in formulating the production policy of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 26–35 Read article
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Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
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Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Why Mathematics Is an Easy and Enjoyable Subject in Some Schools in Kerala?
Abstract: Mathematics is considered as the most difficult subject in our schools. As a subject, mathematics has its own characteristics which are different from other subjects. Logical derivation of concepts and problem solving are important in mathematics learning. Due to various reasons, our mathematics periods are time for applying formulae for problem solving in a mechanical way. However, some schools say another story on mathematics – students perform well in mathematics …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 8–12 Read article
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The Impact of Loyalty Programs on Consumer Purchase Behaviour andLoyalty
Abstract: This report gives an idea of what loyalty is, why it is important for business and how it might be achieved for marketers. Attractiveness Insider computer users are in a position to redeem the rewards points of theirs for items as deals as well as gift cards, helping offset buy rates without devaluing the merchandise. Loyalty participants likewise could redeem points for far more extraordinary factors including limited edition merchandise …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 25–29 Read article
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Evasion of Carbon Footprints in Cryptocurrencies and its Prospect Around the Globe
Abstract: The main aim of this study is to determine the evasion of carbon emission in use of cryptocurrency across the world. Stopping global warming caused by humans is crucial if we want to assure a sustainable future. While nations all over the world are actively working toward the sustainability goals, CO2 levels are gradually growing. The annualized energy usage of some crypto assets, like bitcoin, is projected to be comparable …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 20–31 Read article
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Students Behavior Towards Online Shopping—Study Reference to Kelantanies, Malaysia
Abstract: The study aimed to examine the behavior of students towards online shopping in Kelantan,Malaysia. A quantitative research method was employed, and data was collected through aself-administered questionnaire from a sample of 122 students from various higher educationinstitutions in Kelantan. The results showed that students in Kelantan have a positive attitudetowards online shopping and perceive it as convenient and timesaving. They also showed ahigh intention to shop online in the future. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 1–11 Read article
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Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
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A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services
Abstract: Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Building Brands that Last: A Review of Consumer Loyalty, Brand Equity, and Emerging Strategies
Abstract: Brand equity and consumer loyalty are the most significant aspects of modern branding which have a huge influence on how consumers perceive, interact, and remain loyal to brands within the competitive environment. The purpose of this paper is to dive deep into the mechanisms through which marketing strategies and psychology drive brand loyalty and equity and show that is largely due to the emotional, cognitive, and behavioural factors. The article …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 9–17 Read article