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249 articles for “Strategic management”
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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The Economics of Stabilizing Crude Oil
Abstract: Crude oil prices have historically exhibited significant volatility, creating persistent challenges for macroeconomic planning, fiscal management, and energy market stability. Such fluctuations affect inflation, government revenues, investment decisions, and energy security across both oil-exporting and oil-importing economies. This article examines the economic rationale and practical effectiveness of crude oil price stabilization, focusing on the roles played by governments, producing nations, and market institutions in managing price uncertainty. Drawing on established …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 45–49 Read article
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Stress Management and Psychological Aspects of Workforce
Abstract: The significant connection between work-life balance, mental health, and stress at work is the main emphasis of this study. The modern workplace, marked by rapid technological change and high-performance expectations, poses significant psychological challenges for employees. Unmanaged stress can cause a variety of issues that impact an organization's and an individual's health. This research aims to understand how stress affects mental health and work-life balance and identify effective strategies to …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 26–31 Read article
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A Study On The Perception Of The Need Of Employability Skills Among Management Students
Abstract: Businesses need young professionals with excellent communication skills and subject- matter knowledge in a constantly changing globalized market. There is a rising need for management graduates from reputed business educational institutions as the global market is rising financially and digitally. As a result, budding professionals are required to be up to date on the newest trends, technologies, and applications, all of which helps them to be employed. Even though they …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 8–14 Read article
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Information Technology for Corporate Survival and Growth: Learning from the past and preparing for the future.
Abstract: This essay examines the significant influence of technology on company operations, emphasizing the role those technical advancements—or their absence—have on the success and failure of companies. Through an analysis of past case studies involving corporations such as Remington, Kodak, and Sony, the study draws attention to the crucial errors committed because of failing to recognize emerging technologies and their consequences. The article attempts to give modern corporate leaders practical insights …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 7–14 Read article
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Impact of Regulatory Changes on Non-Life Insurance Companies in India
Abstract: The non-life insurance sector in India has undergone significant changes due to evolving regulatory frameworks introduced by the Insurance Regulatory and Development Authority of India (IRDAI) and other governing bodies. These regulatory changes, aimed at improving market efficience, consumer protection, and financial stability, have had a profound impact on the operations, financial strategies, and market positioning of non-life insurance companies. This paper explores the various regulatory reforms, including detariffing, mandatory …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life Insurance
Abstract: The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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Developing Professional Thinking and Skills in Learners
Abstract: Creativity and innovation are the keys to success in the evolving global economy. To prepare young people for work and life in the 21st century, educators must cultivate learners’ creativity. One of the things that is going to be required in the future workforce is adaptation and flexibility. Development in thinking, attitude and skills of a learner requires a continuous process requiring plateaus of learning .This learning can help mold …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 1–4 Read article
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Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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A Research on the Hiring Procedure at Firstcry, Pune
Abstract: Effective company management relies heavily on personnel planning to make sure that the appropriate people are in the correct roles at the right times inside an organization. Achieving company goals and promoting success require this strategic process. To ensure that staffing levels are acceptable and that the types and talents of employees are in line with the company's objectives, every organization needs to follow a set of clearly established criteria. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 29–38 Read article
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Linked Case Studies Involving Traditional Kirana Stores, Department Stores, and Customers: A Study of Acceptability of Digital Marketing in the Backdrop of COVID-19
Abstract: Indian retail sector is going through an enormous change mainly in cities and towns in the new COVID-19 scenario. Organised retail formats, which include malls, hypermarkets, supermarkets, and departmental stores, have gained importance over the last two decades. Small traditional local kirana stores have faced a lot of competition from this organized sector. Customers too have been trying to cope with these new paradigms in the retail sector. The role …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 12–17 Read article
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Logistics Industry 2024
Abstract: In an ever-evolving environment, the logistics industry is riding the wave of technological advancement, process automation and environmental protection. To be successful in this age of intense competition, logistics companies need to quickly adapt to new technologies, pioneering processes and strategic ideas. As logistics technology advances to new heights, agility and reliability will define the future of business. The logistics industry is a complex network of businesses, organizations, and activities …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 14–20 Read article
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Biomimicry: A Boon in Pharma Sector
Abstract: Business management is influenced by subjects of many natural and social sciences, a highly interdisciplinary field. Looking from a new angle, there seems to be an increasingly biomimetic influence. Biomimicry is an applied science that examines nature, its models, systems, processes, and elements to emulate or take inspiration from, in order to solve human problems. Mother nature has proven its ability to teach us about systems, materials, processes, structures and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 19–25 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Corporate Rebranding
Abstract: The companies engaged in production are changing their brand names are frequently. They do this for the changes they do in their brand. The present paper gives understanding about the corporate strategy in rebranding their products and analyzes the impact of such strategies on brand equity. The paper examines the clear-cut view about rebranding strategy in industries, as well as eliminate the competitors in the commodity market, and advertising and …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Knowledge Databases: Structure, Function, and Strategic Importance in the Digital Era
Abstract: Knowledge databases play a vital role in contemporary information systems by enabling the systematic storage, organization, and utilization of organizational knowledge. In an era characterized by rapid data generation and digital transformation, organizations increasingly depend on structured knowledge repositories to support informed decision-making and operational efficiency. Knowledge databases combine documented information, experiential insights, and technological tools to transform raw data into meaningful and actionable knowledge. This paper examines the fundamental …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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Organization Culture and Perception of Change Capacity in Public and Private Sector Organizations
Abstract: With the evolving economic conditions and forces of globalization, it has become a need to adapt to changes for the organization. For higher productivity and satisfactory human resources, the organization must embody its culture with its needs. This study aims at understanding the differences in organizational culture and perception of change capacity amongst employees in public and private sector organizations through gap analysis. The objective of this study is to …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 15–26 Read article
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Maintenance Management within Oil and Gas Industry, an Optimization Approach
Abstract: Upkeep is a basic component in the creation procedure of oil and gas (O&G) industry. The executives support intends to dole out the most appropriate upkeep system for gear inside the procedure to meet an adequate degree of respectability and security and additional high unwavering quality and accessibility of benefit with no pointless venture. A build up and coordinated structure for key and operational upkeep approaches in the oil and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 12–18 Read article
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Diversity, Equity, and Inclusion: Key Strategies for HR Professionals
Abstract: In the modern and fast-changing global work environment, Diversity, Equity, and Inclusion (DEI) have become vital components for enhancing organizational performance and ensuring long-term success. Human Resource (HR) professionals have a key responsibility in integrating DEI values into workplace culture, organizational policies, and everyday practices. This study explores practical approaches that HR professionals can use to effectively introduce and maintain DEI initiatives within varied organizational contexts. It highlights the significance …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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Strengthen Farm Efficiency in India Under Sustainable Practices: an Analytical Study
Abstract: This study examines strategies to enhance farm efficiency under sustainable practices in India. Utilizing a descriptive approach encompassing both quantitative and qualitative methodologies, the research explores key efficiency metrics such as labor productivity, technological adoption, scale efficiency, and resource management. Despite India ranking second globally in agricultural output, with a significant contribution to the economy, average farmer incomes remain low, primarily due to outdated practices and limited mechanization. Both quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 18–24 Read article