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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
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Covid-19 Pandemic and Indian Industry Inc.- Impact, Aftermath and Government interventions for revival
Abstract: Covid-19 pandemic has proven to be a major hurdle for industries worldwide. The pandemic has caused disruption in the existing methodology of doing business. The study begins with a discussion on the global impact of endemics and pandemics worldwide in the recent past and narrows down to the impact of Covid-19 Pandemic on the Indian industrial sectors of manufacturing and services. The impact of the pandemic beginning from the enforcement …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 12–28 Read article
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An Empirical Study on Service Quality Improves the Customer Satisfaction in Retails Industries with Reference to Heritage Super Market in Hyderabad
Abstract: Retailing business is the major contributor for gross domestic product (GDP) in India. It hadgenerated millions of jobs both directly and indirectly. The population of India is the major advantagebecause of high demand for consumption for food products. Heritage is retailing brand and it knownfor its fresh and quality products. It offers food products, vegetables and household products. Theproduct categories at Heritage had been constantly growing according to the needs …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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An evaluation of Online Banking system
Abstract: Banking plays an important role in countries' economic development. The role of commercial banks has been drastically changed after Liberalization, Privatization, and globalization. Public sector banks have to compete with private corporate banks. Advanced Technology is one of the major contributing factors for the rapid advancement of the banking sector (ATMs, online banking debit and credit cards, etc). Policy matters regarding availing all types of loans are made easy and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 13–20 Read article
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Financial Impact of COVID-19 in India-Critical Review
Abstract: Investment and savings is the pillar for people to safeguard them during the crisis. It is important tosay that, Indians are grown up with the habit of these investment and savings. India is stabilized itsfinancial position during the Global Financial Crisis in 2007-2008 speedily because of its investmentand savings pattern in various form of reserves. But COVID-19 hit the economical position of the peoplevery much because of its prolonged lockdown …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
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Glory of MSMEs in Growth of Indian Economy
Abstract: The Micro, Small and Medium Enterprises sector has emerged as a dynamic sector of the Indian economy and an essential driver of glory and growth. It is second largest employment bowl of India. It had a vast network of 63 million enterprises stands over 40% of exports and 20% of GDP in addition to employment for 111 million people in the country. With special reference Telangana is concerned it is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 36–48 Read article
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Energy-Efficient Neuromorphic Spiking Neural Networksfor Real-Time Event-Driven Stock Market Prediction: A Systematic Review
Abstract: I believe that neuromorphic computing and financial prediction is now a genuinely exciting, yet under-researched, area of applied machine learning study. The paper presents a systematic literature review of the literature based on energy efficient Spiking Neural Networks (SNNs) in forecasting events-based real-time stock market data. Event based in character Financial time-series data is not continuous in nature, but consists of major discrete events like significant price changes, volume surges, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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Effect of Digital Marketing on Rural Marketing
Abstract: In current years, advertisers see an undiscovered potential in the rustic fragment of the nationbecause of the financial movements which thusly leaded to ascend in buying force of the provinciallocal area. Recently, presentations of plans by significant telecom players, for example, reducingdown expense of internet packs have brought about huge ascent in number of web clients in therustic fragments. Likewise in, dispatching of cheaper advanced cells has added to the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Employee Grievances Handling System in Manigreeva Knitters at Tirupur
Abstract: Any true or imagined sensation of dissatisfaction or injustice that an employee has regarding his or her job and its nature, as well as management rules and processes, is referred to as a grievance. It must be expressed by the individual and brought to management's and the organization's attention. When grievances are not resolved, they become collective disagreements. Employee morale and productivity will also suffer as a result. Frustration, unhappiness, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 35–42 Read article
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A Study on Job Performance and Evaluation of Work Stress in IT Sector Women Employees with Reference to Coimbatore City, Tamil Nadu
Abstract: Nowadays stress is a very common problem in every human life. Today, the world is moving very fast, peoples are giving high-level work performance for their life’s betterment. In this scenario, they are affected by high-level stress. There are two major factors for stress; one is an internal factor, and another one is an external factor. IT sector is one of the fastest-growing sectors in India. The employees working in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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Impact of Toxic Leadership in the 21st Century on Employees’ Intentions to Leave, with Workplace Bullying as a Mediating Factor
Abstract: This study examines how bullying at work affects workers’ desire to quit their existing positions and how toxic leadership exacerbates this effect. Abusive attitudes, unethical actions, and the development of unpleasant work conditions that compromise employee well-being are traits of toxic leaders. In addition to undermining morale and trust, such leadership creates an environment that encourages bullying, which exacerbates the detrimental effects on workers. The study specifically looks at how …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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An Analytical Study on the Competition in the Market of Mobile Network Service Providers
Abstract: The objective of this research paper is to find whether the company will become a Star or will remain a question mark. This Research aims to find out real picture of Change in industry. This study aims to assessing impact of Jio entry in market. Jio entry there is a drastic change in the internet provider market. This study aims to assessing that strategy used by competitor to give a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 27–38 Read article
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A Study on problems faced by adolescents during COVID – 19 lockdown
Abstract: WHO defines adolescents as individuals in 10 – 19 years of age group. It is a period of multiple transitions involving in many aspects from living circumstance which changes view, opinion, and perception among adolescents and ultimately effects their behaviour. They mostly have strong need for their privacy during stay-at-home orders or lockdown and parents should respect their space. Hangouts, sports, events may hit hard because interest of adolescents scattered …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 1, 2022 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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A Study on Employee Job Satisfaction at Pvt. Ltd, Nanjangud Taluk, Mysore District
Abstract: This article studies the employee job satisfaction level at Pvt. Ltd, Nanjangud Taluk, Mysore District. The objectives of the study are as follows. To identify the employee's level of satisfaction upon that job. The total population is 180 and for this study, a sample size of 90 members was taken. Out of 90 respondents, 88 questionnaires were returned duly filled in by the employee’s community with overall response rate was …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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A Study on Employee Performance in Hi-Tech Apparels, Tirupur, Tamil Nadu
Abstract: The systematic approach of measuring employee performance is known as a performance management system. It is a process in which an organization's mission, goals, and objectives are aligned with existing resources (e.g., manpower, material, etc.) and processes, as well as the organization's priorities. Performance management is a technique for identifying ways to fulfil corporate goals by continuously assessing and providing feedback to employees, resulting in improved employee performance. Unlike the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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Organisational Culture Impact on Employees Performance and Turnover Intension
Abstract: This study looks at how organizational culture affects worker performance and turnover intentions in a college context. A mixed-method approach comprising surveys and interviews was used to capture a wide range of viewpoints. 150 employees of the Apex Group of Institutions participated in the data collection process, which used both primary and secondary sources. The collected information was analyzed using a variety of statistical tools, including regression analysis, chi-square tests, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 1–9 Read article