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524 articles for “E-marketing”
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A Comparative Study of Traditional vs. Modern Budgeting Techniques
Abstract: Budgeting is a vital managerial function that supports strategic planning, financial control, and effective resource utilization within organizations. It provides a structured mechanism for setting financial objectives, estimating revenues and expenditures, and coordinating activities across departments. Traditionally, budgeting has been primarily concerned with cost control, annual forecasting, and performance monitoring through fixed financial targets. However, the rapidly evolving business environment characterized by globalization, technological advancement, and market volatility has exposed …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 · pp. 6–12 Read article
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The Superiority of an Organizational Advancement Entirely Depends Upon Sound Intervention of Leaders
Abstract: Any organization should have the most refining future along with the most encyclopedic resources to develop the same in a befitting manner. It must have the great propensity to enhance the volume of prescheduled production from the perspective of both their professional competency and the constructive management as well. In this regard the concept of “Marketing” will be one of the prime considerations for elevating the real occupational glow which …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Challenges Before Startup Entrepreneurs in Present Entrepreneurial Ecosystem
Abstract: The entrepreneurial ecosystem is the environment in which startups are born, grow, and succeed. It comprises elements that help companies succeed, such as infrastructure, talent, and finance access. The entrepreneurial ecosystem is constantly evolving, and the challenges faced by startup entrepreneurs are also changing. To provide a supportive environment for businesses and entrepreneurs, initiatives like Startup India, Make in India, and Digital India have been introduced. Startup entrepreneurs are indi- …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 51–59 Read article
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Optimizing Supply Chain Efficiency Using Operational Research Techniques
Abstract: This article delves into the optimization of supply chains and explores what it takes to enhance operational efficiency and effectiveness. Because it enables the smooth transfer of resources, information, and commodities from suppliers to customers, supply chain management is essential for enterprises. Nonetheless, supply chains often face challenges such as product oversight, market fluctuations, shipping expenses, and collaboration among stakeholders. This article seeks to illustrate how various strategies and techniques—like …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 39–49 Read article
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Retail Banking – Redefined by Digital marketing strategies.
Abstract: Digital banking channels make it extremely easy for customers to execute transactions that previously required a visit to a branch. While there are still certain transactions that cannot be completed online, many can now be processed through mobile banking, internet banking, and other digital platforms. Digital banking is said to be the future of the banking industry, as it will reduce costs associated with hiring employees and other expenses related …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 22–26 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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The P-Mactr Matrix: a Reality-Weighted Strategic Evaluation Framework for Modern Industries
Abstract: Traditional portfolio frameworks such as the BCG and GE–McKinsey matrices prioritize market growth and relative market share, often overlooking cash-flow durability, regulatory exposure, and technological defensibility. In contemporary markets characterized by capital intensity, accounting distortions, and policy volatility, growth-centric models frequently misclassify strategic strength. This paper introduces the P-MACTR Matrix, a reality-weighted strategic evaluation framework built on seven dimensions: Profitability Reality, Market Share, Market Growth, Cash Flow Strength, Competition Intensity, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 31–35 Read article
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Disruptive Business Innovation: A Case on Reliance JIO Telecom Services
Abstract: The Indian wireless telecom sector stands to be the second-largest market in the world in terms of subscribers and data consumption after China. From being a voice-oriented to data-oriented service,the telecom business model has seen rapid adoption by consumers and capacity expansion throughout the Indian landscape. However, this sudden shift in the business model has been observed ever since the inception of Reliance Jio’s disruptive digital platform. As a new …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 13–18 Read article
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Adapting to Consumer Trends in E-Commerce: A Case Study of the Amazon Shopping App
Abstract: The purchasing and selling of goods and services through internet services is referred to as e-commerce, or electronic commerce. E-commerce helps consumers to exchange value online and make available the facilities at their desk. E-commerce is gaining importance throughout the globe. The development of e-commerce has helped get massive marketplaces to small, single-product shops to large businesses. This increase in e-commerce has also led to the significant shift in consumer …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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Enhancing agriculture supply chains through regional demand forecasting with Machine Learning Algorithms
Abstract: With the stats analysis of 2014 of Our Country Agricultural supply chain faces a significant inefficiencies as the intermediate stakeholders capture the large portion of the value, in this scenario farmers only earn about 31 to 43 percent of final market price. This imbalance contributes to higher consumers expenditures and unequal income distribution and substantial post harvest waste. To tackle these challenges this research introduces kisaankart which is a machine …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 8–15 Read article
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Risk Assessment and Its Impact on Strategic Investment Decisions
Abstract: Indian capital markets have witnessed unprecedented rise and fall, without logical or explicablefactors. There has been unhealthy speculation, replacing fair competition and selfish interests,scuttling common investors’ interests. Whatever investment schemes one may choose, these shouldmatch the risk profile, financial goals and time frame. Various factors, such as an economicdownturn, dissolution, mergers and acquisitions make, the stock markets turn extremely volatile. Theprocess of risk assessment involves both decision making to take …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Motivation Impact on Organization Effectiveness in Afghanistan Businesses
Abstract: Organizations and businesses want to succeed in the marketplace and achieve long-term economic prosperity. On the other hand, in today's world of globalization and fierce competition, tools and technology are rapidly evolving. As a result, the market has become dangerous. Business enterprises would have to make full use of all available resources. It is commonly understood that human resources or organizational personnel are a critical asset for attaining success. However, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 26–32 Read article
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Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Talent Acquisition and Retention Strategies of IT Industries in Madhya Pradesh
Abstract: Technological innovation and economic growth are significantly influenced by the Information Technology (IT) sector. This study delves into the talent acquisition and retention strategies employed by IT companies in Madhya Pradesh, aiming to understand the unique challenges and opportunities within the region. The research combines qualitative and quantitative methods to provide a comprehensive analysis. The study begins by examining the current state of the IT industry in Madhya Pradesh, considering …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on the Growth and Success Path of Delhivery
Abstract: This is the best time for the logistics companies to grow and flourish as the world is switching from retail to online shopping. Like any other business, logistics and supply chain too must go through difficult times of market turbulence, unstable economy, and unpredictable business returns. Having said that, it is the leadership and the management of an organization that helps the company sail through times like those in order …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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Digital Marketing Impact of Big Data
Abstract: Customers are using digital channels more frequently due to technical advancements, making it possible for marketers to collect and exploit consumer data in real-time. This data is generated and acquired in real-time, around-the-clock, seven days a week, allowing the marketing industry to determine which efforts were successful and which were unsuccessful. By superimposing several data sets, such as social media posts, money spent on product promotion, the business can determine …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 1–6 Read article