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495 articles for “improvement”
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
Abstract: Social media platforms generate more than 500 million posts every day, creating a constantly changing record of public opinion about political events, public health crises, brands, and social movements. Although this data is extremely valuable, turning raw social media text into clear and useful opinion insights is still difficult because of three main challenges. First, different platforms such as Twitter/X, Reddit, YouTube, and Facebook use different writing styles, vocabulary, post …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Enhancing Management Student’s Employability Skills Through Social Work: Literature Review
Abstract: Social work is a profession concerned with helping individuals, families, groups and communities to enhance their individual and collective well-being. It aims to help people develop their skills and their ability to use their own resources and those of the community to resolve problems. It can also be seen as a subset of work-integrated learning. The purpose of social work learning is to help the community while also helping students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 10–15 Read article
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A Study with Reference to Private Banks in Ghaziabad
Abstract: Banks are very important financial service sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world and service quality in banking sector is the most important criteria and asset for evaluating and satisfying customers customer's and thereby increases the customer loyalty and average retention rate of customers. Among the service quality determinants, reliability, assurance and empathy have always played a pivotal …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 6–9 Read article
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Corporate Governance in Indian Banking Sector: A Review of Related Literature
Abstract: Weak governance framework in Indian public sector banks has paralyzed their performance with declining profitability and deteriorating asset quality. In order to tackle the governance issues in Public Sector Banks (PSBs), Indian government established Banks Board Bureau (BBB) in April 2016 to revamp the existing governance structure in PSBs. However, the issue management framework of establishing BBB is not immune to several challenges and has not been able to achieve …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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Role of ICT for Businesses in Tourism Sector in India
Abstract: Tourism sector is an important contributor to the Indian economy as it provides foreign exchange, employment opportunities, promotes capital investment, among other benefits. This paper aims to study the current role of ICT for businesses in tourism industry in India. The objectives of this study are to understand the current usage of ICT in tourism industry in India by businesses as well as consumers, the gap that limits its usage, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 23–28 Read article
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Contemporary Issues in Business: Corporate Sustainability, Corporate Governance, Organizational Ethics and Forensic Accounting
Abstract: Corporate/business sustainability, corporate governance, organizational ethics, and forensic accounting are taking center stage in the global business environment. The four emerging educational topics are gaining global acceptance and attention of business schools worldwide. In today’s business environment, multinational corporations are under scrutiny and profound pressure from investors, lawmakers, and regulators to improve their corporate governance and business sustainability. Business sustainability of focusing on multiple bottom line of economic, governance, social, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 6–9 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Motivation Impact on Organization Effectiveness in Afghanistan Businesses
Abstract: Organizations and businesses want to succeed in the marketplace and achieve long-term economic prosperity. On the other hand, in today's world of globalization and fierce competition, tools and technology are rapidly evolving. As a result, the market has become dangerous. Business enterprises would have to make full use of all available resources. It is commonly understood that human resources or organizational personnel are a critical asset for attaining success. However, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 26–32 Read article
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Financial Greenprint Sustainable Financial Analysis Context of Hero Motorcorp LTD
Abstract: Sustainable finance is a very important term which needs to be considered in a proper context of firm’s financial performance as well as reporting practices. The paper studies the impact of environmental, social and governance variables on financial performance of Hero Motorcorp. The study is conducted from 2018-19 to 2022-23. The study is conducted using multiple regression analysis. The findings of the study suggest that environmental and social variables have …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 16–20 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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Risk management of PMPML Buses in Pune City and PCMC Region
Abstract: Urban mobility depends heavily on public transit, which calls for effective risk management techniques to guarantee service dependability, efficiency, and safety. Pune Mahanagar Parivahan Mahamandal Limited (PMPML) buses in Pune and the Pimpri-Chinchwad Municipal Corporation (PCMC) area are the subject of this study's analysis of the risk management framework. The study emphasizes important facets of operational risk, such as passenger safety protocols, driver training, vehicle design, and route planning. In …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Unpacking DEI in FMCG: From Workforce Dynamics to Organizational Performance
Abstract: The Fast-Moving Consumer Goods (FMCG) sector, known for rapid production and broad consumer reach, is increasingly recognizing Diversity, Equity, and Inclusion (DEI) as essential for strategic growth. This study explores DEI’s role across workforce dynamics, product innovation, inclusive marketing, and supply chain equity in FMCG organizations. While DEI is well-studied in industries like technology and finance, its practical impact in FMCG remains underexplored. The research has three objectives: to assess …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 25–33 Read article
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Comparative Study of the Crime of Trafficking in Property and Human Beings in the Criminal Code
Abstract: Trafficking in property and human beings is a serious challenge with significant economic, social, and security implications, especially in conflict zones like Afghanistan. This study compares how Afghanistan's Criminal Code addresses these crimes, clarifying their legal definitions, foundations, conditions, and penalties. Although human and property trafficking are distinct, they often overlap in methods and criminal networks, making their comparative analysis crucial. Human trafficking involves exploitation like forced labor, sexual abuse, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Role of Women in Higher Studies: Gross Enrollment Ratio and Its Implications
Abstract: In recent years, the role of women in higher education has become a critical area of focus for policymakers, educators, and society. The Gross Enrollment Ratio (GER) is a key metric used to measure the level of participation in higher education, and it has seen significant changes in the involvement of women. This article explores the importance of women in higher studies, the impact of GER on women’s education, and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 7–14 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Financial Literacy as CSR: The Role of FinTech in Promoting Sustainable Investment Practices
Abstract: The growing importance of sustainable finance has increased the need to understand the factors that influence individuals’ sustainable investment behavior. In this context, Corporate Social Responsibility (CSR) initiatives and financial literacy have emerged as important mechanisms for promoting responsible financial decision-making. This study examines the role of financial literacy as a CSR-driven capability supported by FinTech platforms in promoting sustainable investment practices. Drawing on stakeholder theory and digital finance literature, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Corporate Governance and Reporting
Abstract: ABSTRACT In modern business organizations, the chief peripheral stakeholder groups are shareholders, debtholders, trade creditors and suppliers, customers, and communities affected by the corporation’s activities. Internal stakeholders are the board of directors, executives, and other employees. The greater part of the present enthusiasm for corporate administration is worried about adjustment of the irreconcilable circumstances between partners. In broad firms where there is a segment of ownership and organization and no …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article