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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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The Influence of Work-Life Balance Policies on Employee Well-being in Hotel Industry at Gujarat Region: A Qualitative Approach
Abstract: Work-life balance (WLB) policies have become a critical focus in industries with demanding work environments, such as the hotel sector. This study examines the impact of work-life balance (WLB) policies on the well-being of employees in the hotel sector in the Gujarat region. Through a qualitative analysis of existing literature and case studies, the study examines how policies like flexible working hours, wellness programs, and paid time off affect employees’ …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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A Study on Employee Welfare Measures in Information Technology Industry in India
Abstract: The existing look at is made and tries to findout the employee welfare measures adopted in IT agency. Worker welfare technique for few things perform for the development of the personnel over and above the wages paid which was not always a need of the employer. The simple motive of employee welfare is to beautify the existence of employees and maintain them glad. Personnel spend as a minimum half of …
Published in NOLEGEIN Journal of Information Technology & Management · pp. 28–35 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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COVID-19 Pandemic: Strategies for Educational Institutions in India
Abstract: Beginning of the March 2020, COVID-19 had created numerous problems in the field of education. As of 31 March 2020, 185 nations around the world had reported the closure of educational institutions. Educational institution closures had a profound and enduring impact on health, educational, economic, and social inequalities. The lockdown brought an unpredicted pressure on the education framework of the nation. As COVID-19 pandemic spreads, the educational institutions at primary, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy
Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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COVID Diaries: An Indian Perspective
Abstract: COVID-19 has shaken up the world and these COVID times have given us an opportunity to slow down, log out, and switch off for a while and think about our real needs against greed. The ‘lockdown’ has provided us with an opportunity to pursue our hobbies and passion, to learn a new skill, to read your favourite books, watch movies which you have missed, to work-out which you missed doing …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 37–41 Read article
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Appraisal of Coronavirus on Global Economy: “Ineffectiveness of Economic Growth and Development in Global South”
Abstract: This study explores the main problems of global economic growth and industrial transformation across the globe before the corona virus, and how multinational forces have influenced certain areas of Third World countries since feudalism arose as a mode of production to the acceptance of capitalism as the historical history of the global economy. It also explores how capitalism later became a pioneer of imperialism, African trafficking, colonization and neo-colonialism in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 1–18 Read article
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A Comparative Study on the Impact of Covid-19 on the Top Five Largest Corporate Hospital Groups in India
Abstract: The COVID-19 Pandemic has impacted everyone’s life and has not spared any industry. The Health industry is a major industry which had to not just continue it’s functioning during the lockdown or otherwise, but also had to increase its functioning due to the high demand of hospital care and services. Hospitals responding to the pandemic are facing financial pressure both in the form of higher cost and reduced revenues. This …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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Computerized Accounting System for Small Businesses with Mobile Applications
Abstract: Small and medium-sized enterprises (SMEs) have long been known as important engines of the Indianeconomy. In addition to encouraging private ownership and entrepreneurship, SMEs are flexible andable to quickly adapt to changing market supply and demand. The aim of this study was to show thathow the factors of barrier affected practicing of accounting software system in SMEs of India.Informationalisation is a key strategy for creating modern business systems and improving …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Optimizing Enterprise Financial Risk Management: An Advanced Ensemble Machine Learning Framework for Transactional Fraud Mitigation and Business Continuity
Abstract: Transactional fraud represents a critical threat to enterprise risk management (ERM) and corporate governance, draining billions annually from global financial infrastructures. The Nasdaq Global Financial Crime Report estimates total fraud losses at $485.6 billion annually, with credit card fraud alone accounting for $28.6 billion. Managing this operational vulnerability is severely challenged by data asset asymmetry, where legitimate transactions dwarf fraudulent anomalies by a ratio exceeding 500:1. Standard classification models trained …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Changing Aspects of Entrepreneurship: Post COVID-19 Case Studies from Visakhapatnam and Udaipur
Abstract: The new decade holds much promise, especially in terms of socio-economic development and the development of the urban poor. The pandemic has shaken deep-rooted beliefs about a safe socio-economic condition for people around the world. Hardest hit were the semi-skilled workers, marginal workers and small business owners who today struggle to earn and survive every day. It threw life off the beaten track, sending them into a vortex of socio-economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 20–32 Read article
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A Study on Role of Digital Marketing In Promoting Events At Mm Active In Pune City
Abstract: The research project entitled focused on the area of Digital Marketing, which is becoming increasingly important in every organization, with Social Media Marketing Communications playing a significant role. The first part of the project, titled “To Study Role of Digital Marketing in Promoting Events" delves into the service industry in India and later focuses on MM Active India. The project emphasized the importance of Digital Marketing strategies and their impact …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Impact of Global Economy Crises on Employee Attrition in BPO Industries in Bangalore
Abstract: ABSTRACT The research is the full scale discussion of the employee’s attrition rate in BPO industry; to give the information regarding the complications that the companies all over India face. Attrition is an enormous problem for any company which creates negative bottom line impacts. Employee turnover costs can amount to thousands of dollars, annually. It can also prevent companies from pursuing their growth opportunities and acquiring new business.As there can …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 27–41 Read article
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Downsizing, Jobsecuirty and Employability: a Critical Reappraisal
Abstract: Downsizing has now become a standard organizational practice in the corporate world. Living human beings are thrown out of their jobs like junks to reduce cost. A new concept of employability is presented as an alternative to job-security. Both these concepts come from a ruthlessly pragmatic approach to human beings. This article examines this specter of downsizing in a critical perspective and presents a more humane approach to the problem. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 25–31 Read article