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846 articles for “COVID-19, Indian Industry, Jobs, Lock-down, Pandemic, Outbreak, Recession.”
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Efficacy of Arbitration under the Arbitration Act 1996 (As Amended 2015): An Overview of the Arbitration Process
Abstract: Arbitration is alternative method for solving disputes outside the ambit of courts but within the purview of the Act. This process was necessitated due to huge burden on courts in respect of civil matters. It provides for cost effective and expeditious method of solving commercial disputes in a time bound manner. The process of arbitration has been simplified and expedited by the Arbitration Act 1996 (As Amended 2015). The holding …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 5–11 Read article
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Impact of Corporate Governance on Financial Performance Indian Listed Companies on NSE
Abstract: Abstract The main objective of this study was to investigate the effect of Corporate Governance on Financial Performance of Indian listed companies at NSE. Specifically, this study examined broad size, firm size, chairman, promoter’s holding all how the affect the financial performance of listed companies at NSE. Firm performance was measured using Return on Assets (ROA), Return on Equity (ROE), Debt-Equity Ratio and Current Ratio. This study adopted descriptive research …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 12–24 Read article
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Comparative Analysis of Goods and Services Tax Collections in IndiaDuringCOVID-19
Abstract: The COVID period is a good lesson to all the categories of society. It is not an exception to the government too. In connection with the collection of revenues in the form of taxes become difficult for the concerned authorities during the pandemic. The collection of Goods and Services Tax (GST) would too be impacted due to the coronavirus spread in the country, this leads the disruptions in the production …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 8–12 Read article
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A Comparative Study of National Education Policy 1986 and 2020
Abstract: Education's meaning is too broad. Therefore, it is important to discuss the current educationalsystem before launching the 2020 New Education Policy and then the role of NEP in highereducation. The improvement of Higher Education will benefit from new educational policies, butbringing excellent education is of greater importance. The NEP highlights a student's or child's entire development. This is the only justification for keeping the idea of no topic or language …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 1–7 Read article
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Impact of E-commerce and Digitalization in Growth of Indian Economy
Abstract: In the modern world, digitization is a major economic force, so it is crucial to integrate the economy by developing digital markets. Recent studies reveal that emerging economies are more likely than developed economies to benefit from e-commerce. There are opportunities to boost manufacturing in emerging economies. The nation's digitalization is the focus of the government. The 2015-launched "Digital India" project provided a solid foundation to expand digital operations across …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 16–27 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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An Empirical Study on Service Quality Improves the Customer Satisfaction in Retails Industries with Reference to Heritage Super Market in Hyderabad
Abstract: Retailing business is the major contributor for gross domestic product (GDP) in India. It hadgenerated millions of jobs both directly and indirectly. The population of India is the major advantagebecause of high demand for consumption for food products. Heritage is retailing brand and it knownfor its fresh and quality products. It offers food products, vegetables and household products. Theproduct categories at Heritage had been constantly growing according to the needs …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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The Effect of Remittance on the Economic Growth of Nigeria (an Econometric Approach) Between 1981-2014
Abstract: This study analyzed the impact of remittances inflow on the Nigerian economy. The study employed secondary data covering the period 1981-214.Data sources included official publication of the World, Central Bank of Nigeria statistical bulletin 2014 and Journals and other relevant publications. Data collected were analyzed using Engel- Granger Causality regression Technique. Result of data analysis revealed that remittance inflow has been on the increase over the past three decades with …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 2, 2018 · pp. 29–36 Read article
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Total Quality Management and Human Resource Practices in Industrial Sector of Andhra Pradesh State
Abstract: The goal of the study was to determine whether and to what degree specific features contributed to the organizational transformation and, if so, to what degree. For this reason, the following elements were identified: technology advancements such as computerization; ambient economic changes brought about by government policies; globalization and liberalization; privatization; managerial changes; downsizing; and delayering. Organizations were also impacted by changes in employee expectations, attitudes, and skill and qualification …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 40–50 Read article
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An Overview of the Development of the Indian Startup Ecosystem for Training Young Entrepreneurs
Abstract: India is a developing South Asian country. It is the most populous and seventh-largest country by area. A huge population indicates a vast potential market in India, which puts further pressure on employment in the country. In addition, India has a rapidly growing youth population. Young people are constantly coming up with new and innovative ideas, and those ideas must be transformed into job creation. In the current decade, India …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–12 Read article
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Intraday Trading in the Indian Capital Market: A Statistical Analysis of Trends, Strategies, and Dynamics
Abstract: Buying and selling assets during the same trading day in order to profit from market swings is known as intraday trading, or day trading. Technical analysis, good execution, indicator utilization, and risk management are all necessary for a successful intraday strategy. When trading intraday, you should utilize stop-loss limits to protect your risk and prevent losing money. You need to find a trading style that suits your personality and needs. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 19–27 Read article
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An Analysis of Indian Multinational Corporations Shows How Training and Development Affect Employee Innovation in the IT Sector
Abstract: Training and development have become increasingly important in an era where innovation is the foundation of competitive advantage, particularly in India's rapidly evolving IT landscape. The impact of T&D operations on the creative work practices of workers at some of the leading MNCs, including Infosys, TCS, Wipro, and Accenture, was investigated in this study. This study examines the efficacy of technical, behavioral, and leadership-focused training programs using a descriptive and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Measuring financial performance using camel’s model: A comparative analysis of Indian public and private sector banks
Abstract: Performance evaluation of the banking sector is an effective measure and indicator to check the soundness of economic activities of an economy. In the present study an attempt has been made to evaluate the performance & financial soundness of selected Public and Private Sector Banks in India for the period 2016/17 and to suggest necessary measures to improve weaknesses of a bank. CAMEL approach has been used to examine the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 34–51 Read article
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Financial Markets Industry in India
Abstract: The present article is a descriptive as well as an analytical study of the working of financial markets in India. This research will be focusing on the growth of the financial sector in the Indian economy and also some loopholes.SEBI and RBI also have come with a lot of new reforms and procedures to secure investors in case of fraud and insider trading. A financial market is a wider concept …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 1, 2020 · pp. 23–26 Read article
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Behavioural Finance: An Indian Perspective
Abstract: Conventional finance has long rested on the premise of fully rational agents operating in efficient and frictionless markets, where all available information is instantly reflected in asset prices and investment decisions are made to maximize expected utility. However, a substantial body of empirical evidence has challenged these assumptions, revealing that investors frequently deviate from rational behaviour due to cognitive limitations, emotions, and psychological biases. Behavioural finance emerged as an alternative …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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An Exploratory Study on ERP Implementation in FMCG Sector- (Hindustan Unilever Limited)
Abstract: As India moves towards Industrial revolution 4.0, the FMCG sector has optimized its operations topeak. But due to Pandemic-19, the entire supply chain has undergone disruptions.It has been forecasted that manufacturing sector will undergo a loss of $15 trillion till end of 2020. In this current situation, enterprise resource planning (ERP) has supported companies to overcome the disruption and losses.In this research, we have stated about the ERP implementation risks …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 24–36 Read article
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Boosting Aging Workforce Productivity in Hospitality Industry
Abstract: This paper highlights the impact of ageing and analyzes Manpower Demand and supply in service Industry. It is an attempt to analyze whether old work force is a liability. Analysis of working agendas can optimize productivity. Research identifies the value and benefits of employing older workers, the fact that older workers generally have experience. Age diverse workforce is like a cocktail with right blend of people to achieve corporate goals.
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 27–34 Read article