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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Toxic workplaces - a serious problem affecting countless workersaround the world
Abstract: Workplace toxicity has emerged as a serious organizational challenge affecting employees across industries and sectors worldwide. A toxic work environment is characterized by persistent negative behaviors and organizational practices such as bullying, harassment, discrimination, micromanagement, poor leadership, ineffective communication, unrealistic expectations, lack of recognition, and inadequate employee support. These factors adversely influence employees' psychological, emotional, and physical well-being, leading to increased stress, anxiety, burnout, reduced job satisfaction, absenteeism, and high …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Choosing Profession: A Lacking Linkage between Education System and Employability
Abstract: The hardest thing is to choose the proper profession when a person is inexperienced, and he has uncertain ideas about the future. Profession chosen must suit the person’s personality and its interest. His dreams and profession selection to achieve that dreams are quite important. There is a lacking linkage between today’s education system and employability. During the education, there must be something that can help to choose profession which suits …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 23–25 Read article
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A study on Organizational culture and It's Impact on Employee Behavior
Abstract: This study explores the impact of organizational culture on employee behavior within a CA (Chartered Accountant) firm, emphasizing the significant role that workplace ethics and cultural dynamics play in shaping employee performance, motivation, and overall organizational success. Organizational culture is a unique blend of shared values, beliefs, rituals, and behaviors that influence how employees interact with each other and perform their duties. This research aims to understand how organizational culture …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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The P-Mactr Matrix: a Reality-Weighted Strategic Evaluation Framework for Modern Industries
Abstract: Traditional portfolio frameworks such as the BCG and GE–McKinsey matrices prioritize market growth and relative market share, often overlooking cash-flow durability, regulatory exposure, and technological defensibility. In contemporary markets characterized by capital intensity, accounting distortions, and policy volatility, growth-centric models frequently misclassify strategic strength. This paper introduces the P-MACTR Matrix, a reality-weighted strategic evaluation framework built on seven dimensions: Profitability Reality, Market Share, Market Growth, Cash Flow Strength, Competition Intensity, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 31–35 Read article
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A Study on Importance of Induction Process in Signware Technologies, Coimbatore, Tamilnadu
Abstract: Induction is a very important process which is most essential to the new employees when they join the organization. This programme will train the employees to become productive. Once the employees are appointed, they should be committed and perform effectively and efficiently. The organization has to plan the system and induction process and adopt into the organization’s overall training plans. Induction / Orientation is the first important step in the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 13–20 Read article
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Digital Marketing Impact of Big Data
Abstract: Customers are using digital channels more frequently due to technical advancements, making it possible for marketers to collect and exploit consumer data in real-time. This data is generated and acquired in real-time, around-the-clock, seven days a week, allowing the marketing industry to determine which efforts were successful and which were unsuccessful. By superimposing several data sets, such as social media posts, money spent on product promotion, the business can determine …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 1–6 Read article
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Enhancing Management Student’s Employability Skills Through Social Work: Literature Review
Abstract: Social work is a profession concerned with helping individuals, families, groups and communities to enhance their individual and collective well-being. It aims to help people develop their skills and their ability to use their own resources and those of the community to resolve problems. It can also be seen as a subset of work-integrated learning. The purpose of social work learning is to help the community while also helping students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 10–15 Read article
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Economic Crash of Covid-19
Abstract: The Coronavirus flare-up is a sharp update that pandemics, as other seldom-happening calamities,have occurred before and will keep on occurring later on. Regardless of whether we cannot forestallperilous infections from arising, we ought to get ready to hose their impacts on society. The currentepisode has had serious financial outcomes across the globe, and it does not appear as though anynation will be unaffected. This not just has ramifications for the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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Black Swan Event and Stock Market
Abstract: This study focuses on understanding how the black swan has affected the stock market. What impacts it has created on the US and Indian Market. Understanding what the views of the investors during Black swan were. What changes were there on the market. The researchers wanted to investigate how the stock market affected investors. In conclusion, in the research we come to know what the impacts on the market were, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 13–19 Read article
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Role of derivatives (Future & Options) in the Indian stock market
Abstract: Abstract Volatility in the financial market is inevitable. Due to this volatility risk factor came into existence. In today’s era business faces two types of risk such as Unsystematic and Systematic risk. Volatility in the market comes under systematic risk which can be evaluated with the help of standard deviation. Increase or decrease in volatility in future depends upon market sentiments, emotions and other fundamental concepts of stocks in the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 11–15 Read article
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Effect of COVID-19 in India
Abstract: Pandemics are the adverse situation, where huge number of people have to die fighting a certainabnormal condition or some deadly diseases. Earth has been seeing these types of pandemics frommany centuries and recovered from most of them in less time. But the newest and the deadliestpandemic caused by COVID-19 viruses giving a challenges to many countries to fighting against it.Instead of fading away it has been increasing rapidly. Everything was …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Market Reactions to the 2024 Lok Sabha Election: Analysing Nifty 100 Volatility and Trends Pre- and Post-Election
Abstract: The Nifty 100 Index, part of the National Stock Exchange of India (NSE), represents the top 100 large capitalization companies listed on the exchange. It includes the Nifty 50 stocks and another 50 large cap stocks, covering various sectors of the Indian economy. The index aims to provide investors with a benchmark that measures the market performance within the economic environment in India and the investment opportunities that exists. The …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 19–25 Read article
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Human Resource Management's Effect on Employee and Organizational Awareness and Capability
Abstract: This paper explores the vital role of Human Resource Management (HRM) practices in enhancing employee awareness and strengthening organizational capability. Effective HRM strategies are not only key to immediate organizational success but also essential for long-term growth and sustainability. The study examines how HRM improves communication, increases productivity, and cultivates a positive work culture, thereby contributing to both employee development and overall business performance. Using a mixed-method research approach, the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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A study on Strategic Alliances and Business Growth
Abstract: In today’s dynamic and competitive business landscape, companies increasingly rely on strategic partnerships and alliances to foster growth and strengthen their market presence. These relationships can take many different forms, including as joint ventures, licensing agreements, distribution partnerships, and co-branding. By pooling resources and leveraging each other’s expertise, businesses can explore new opportunities, enter untapped markets, and enhance their competitive edge. Strategic alliances offer a range of benefits, including market …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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A Study on Employee Retention and References in Quess Corp Pvt Ltd, Coimbatore
Abstract: Worker Retention includes going to lengths to urge representatives to stay in the association for the greatest timeframe. It is a cycle where the workers are encouraged to remain with the organization for the maximum period of time or until the completion of the venture. Worker maintenance is gainful for the association just as the representative. Viable representative maintenance is an orderly exertion by managers to establish and cultivate a …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 22–29 Read article
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature Review
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Unlocking Employee Retention: Empowering Leaders as Catalysts
Abstract: In today’s fiercely competitive business world, organizations must deal with the essential problem ofemployee retention. For an organization to succeed and endure, it must be able to draw and keeptalented employees. While various factors contribute to employee retention, the role of leaders within organizations has emerged as a significant influence on employees’ decision to stay or leave. This research paper examines the role of leaders in employee retention and explores …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 14–20 Read article