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354 articles for “Customer”
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Assessment of Emergency Communication Number Used in Nepal
Abstract: Natural disaster is inevitable in any parts of the world irrespective of any level of development and status. The casualties and the fatalities, however, also depend upon the precautions, and communication is most vital for preparedness. The overall objective of the study was to access emergency communication number used in Nepal. Literature review followed by key informant interviews was conducted in order to collect and analyze the information and their …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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Study on Challenges with Buyers perception affecting Business
Abstract: A research study aimed at understanding the perception choice of Indian consumers in selecting mobile telecommunications service providers was conducted. The perception of consumers varies widely according to the attributes of communication quality, call service, facilities, price, and customer care and service provider.
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 27–29 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Recapitulation of Sahara Parivar Pvt. Ltd.
Abstract: Being your boss gives a different kind of feeling, and one of the sources where we can be our boss and earn money, also by serving our country is entrepreneurship. India is becoming a hub of entrepreneurs as advancements in terms of technology, resources and government support are giving the new minds an encouragement to do their best. The new minds are coming up with ideas that are benefitting the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Contemporary Dynamics of Innovation and Entrepreneurship
Abstract: In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in India
Abstract: The e-commerce industry in India has been rapidly growing in recent years, with increasing numbers of start-ups entering the market. Success does not come easily, though. This research paper aims to identify strategies for building a successful e-commerce entrepreneurial venture in India, with a focus on the transition from start-up to scale-up. The research methodology involved a review on case studies of successful e-commerce ventures in India. These suggest that …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 110–118 Read article
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Employee-Employer Relationships in The Service Sector Are Affected by Employee Empowerment Within an Organization.
Abstract: The purpose of this research is to look at the effect of employee empowerment on the relationship between organizations and their employees in the service industry. Employees that are empowered are more engaged with the organizations, which Leads to higher job satisfaction, commitment, and loyalty. Furthermore, such empowered individuals were found to be more inclined to exercise their own initiative and think creatively in order to solve customer problems and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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Bridging the Gender Pay Gap: The Role of social media, EQ, IQ, and Fund Management in Female Entrepreneur Success
Abstract: This paper explores the multifaceted dynamics influencing the success of female entrepreneurs, with a particular focus on the roles played by social media, emotional intelligence (EQ), intellectual intelligence (IQ), and fund management in bridging the gender pay gap. Through a comprehensive synthesis of existing research, secondary data, and case studies, we analyze how these factors empower women to create economic opportunities and overcome barriers in business. Despite global efforts, the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 62–73 Read article
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Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets
Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article
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MUDRA Loan Scheme: A Comprehensive Review of Its Impact on MSMEs and Economic Inclusion
Abstract: The MUDRA Loan Scheme is very vital for the vision of India in supporting its micro and small enterprises (MSME) sector, particularly among Scheduled Castes, Scheduled Tribes, Other Backward Classes, and women. Access to affordable, collateral-free credit empowers these communities to start up and expand their businesses in a manner that supports economic inclusion and fosters self-reliance. It has at the top of things, empowered women entrepreneurs, allowing them to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 106–116 Read article
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Enhancing Data Security in ERP-Based Human Capital Management (HCM) Systems: A Study through Workday Security Framework
Abstract: Protecting sensitive human capital data in Enterprise Resource Planning (ERP) systems is essential in today's digital environment. This study investigates data security strategies in ERP-based Human Capital Management (HCM) systems, with a particular focus on the Workday security framework. The analysis covers Workday's strong security measures, such as customizable security settings, role-based permissions, and compliance with international standards, assessing their effectiveness in protecting organizational data. The paper highlights the importance …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–17 Read article
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The Cloud nine Method in GST Accounting with Optimistic Approach
Abstract: Financial information related to day to day economic entities is the measurement for processing the taxes for long term applications will have portfolio mix in one premise and cloud-based services delivered across a combination of private, hybrid, and public cloud based deployment models with the share of cloud services gradually increasing in the GST service. The GST subject quantifies the results of an organization's economic activities and this information is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 29–32 Read article
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Bank-Merger 2019
Abstract: Merger means an agreement that unites two existing companies into one new company. Mergers are done to expand a company’s reach, expand into new segments, or gain market share. Recently, Big Bank Merger was done on 30 August 2019 by our Finance Minister, Nirmala Sitharaman. This paper consists of why it was done and what effect it will have on customers as well as banking sector.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 9–12 Read article
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Advances to MSME’s becoming Non-performing in Chhattisgarh Rural Banks in Bilaspur District of Chhattisgarh: Counter Strategies
Abstract: Non-performing customers are always a menace to banks. With passage of time and advent ofbusiness expansion, Chhattisgarh Rural Banks in Bilaspur district of Chhattisgarh, is facing alarmingincline in the cases of advances given to MSME’s becoming non-performing. This paper ranks theunderlying reason for advances becoming non-performing based on survey taken from MSME’s inBilaspur District.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
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Undercurrents of Digital Influence in Life Insurance Distribution in India
Abstract: Life insurance is impacted by digitization move. Life insurance was visualized as a contract of trust between agent and the customer. Be it information seeking or purchase on internet, life insurance is preferred to in online mode. Ease in process, facilitated comparison of life insurance products, passing on of benefits by insurer are visibly the striking reasons for such change. This research paper aims to assess digital presence, reasons and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 28–32 Read article
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Credit Management Approaches and Financial Performance of Industrial Banks
Abstract: The general objective of this study was to examine credit management approaches and the financial performance of industrial banks. It was based on three specific goals: (i) to investigate the connection between client evaluation and industrial financial performance, (ii) to investigate the connection between credit collection methods and industrial financial performance, and (iii) to examine the relationship between credit monitoring techniques and financial performance of industrial Banks. The study was …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–18 Read article
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The Effect of Covid-19 On Indian Banking Sector
Abstract: Covid 19 pandemic which disrupted the Indian banking sector, leading to challenges in asset quality, investment, and overall economic stability. Although the Indian banking sector has been studied,. this report has been written based on many different articles, news which shows major impact on Banking sector performance. Covid 19 pandemic comes with catalyzing unprecedented challenges and adaptations, for example - Operational constraints, heightened nonperforming assets, sluggish credit growth and many. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 98–103 Read article
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Credit Card: 2024 Usage
Abstract: This study aims to understand credit card awareness (CCL) and credit card usage behavior (CCUB) in India. A survey was conducted; a survey with 400 respondents who use credit cards in India. The survey used to collect data had three sections: demographics, CCL, and CCUB. To assess CCL, consumers are asked to rate their knowledge of credit card terms and conditions, while CCUB measures using five questions. CCL was found …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 111–117 Read article