Search
862 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
Nothing matched all of your words, so these match any of them.
-
Growth with Self-Reliance Principle
Abstract: We will celebrate next year the 75th anniversary of Independence in August 2022, and the 75th anniversary of being a Republic and Sovereign country in four years hence. We are about to overtake China as the most populous country. With GDP of size of less than Rs 900 crore at the time of independence now are about to cross$ 3 trillion. India's road ahead, however, was rocky and uncharted, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 29–32 Read article
-
Marketing Strategies for Entrepreneurs
Abstract: The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 17–24 Read article
-
Performance Evaluation of Selected ETF Fund At Nj Wealth Jabalpur
Abstract: Investment vehicle knows as mutual fund combine capital from numerous individual investors and are overseen by qualified fund managers. There are different type of fund available in India, including equities fund, debt fund, liquid fund, balance fund ETF, etc. The investment knows as an ETF uses money from many people to purchase many types of stock. Evaluating the performance of ETF funds is the major goal of this study. The …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 51–59 Read article
-
Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
-
Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
-
Impact of Global Economy Crises on Employee Attrition in BPO Industries in Bangalore
Abstract: ABSTRACT The research is the full scale discussion of the employee’s attrition rate in BPO industry; to give the information regarding the complications that the companies all over India face. Attrition is an enormous problem for any company which creates negative bottom line impacts. Employee turnover costs can amount to thousands of dollars, annually. It can also prevent companies from pursuing their growth opportunities and acquiring new business.As there can …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 27–41 Read article
-
The Effect of Human Resource Management Techniques on the Performance of Nigerian Organizations
Abstract: With an emphasis on the moderating influence of strategy alignment and the mediating role of employee engagement, this study examines the relationship between organizational performance and Human Resource Management (HRM) practices in Nigerian firms. Data was gathered from 200 workers and 50 HR managers across ten Nigerian companies using a survey methodology. The results demonstrate that employee engagement mediates the favourable association between HRM practices and organizational performance. Additionally, it …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
-
Perspectives of Men Towards Feminism: A Case Study of an Educational Institute
Abstract: In contemporary society, discussions surrounding feminism have increasingly been accompanied by debates over its perceived misrepresentation and alleged misuse, often labeled as “pseudo” or “fake” feminism. Such narratives have contributed to confusion, particularly among men, and in some instances have diverted attention from women who require genuine gender-just support and empowerment. Within this context, the present study examines men’s perceptions and interpretations of feminism in an educational institutional setting. The …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
-
Research Paper on Blockchain Technology: KEY to a Secure Network in IT Firm
Abstract: The business environment is changing due to the emergence of information and communication technologies. Companies can no longer do business in isolation and must be intimately connected to their customers as well as their suppliers. They must have trust along their value chain and provide limited access to their business partners. The electronic networks are being increasingly being used by organizations to conduct business. These networks are posing new challenges …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 4–10 Read article
-
Technology used by Library
Abstract: Ongoing advancements in computing, communication, and mass storage technologies play a pivotal role in redefining how libraries engage with information—shaping the methods of access, retrieval, storage, manipulation, and dissemination for users. The influence of technology extends across various facets of academic library operations, notably impacting collection development strategies, library infrastructure, and collaborative initiatives. Information and Communication Technology (ICT) has introduced profound changes and metamorphosis in academic libraries and information services, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 6–10 Read article
-
Leadership in Crisis Time & Thought Leadership
Abstract: COVID-19 created massive problems around the world. There is a significant impact in almost everysphere of life. That is, economically, socially, and mentally, we are all affected. A new world has started, and we need to grasp, accept, and manage it very effectively. All around the world, there has been a shortage of money, which has made it difficult for people to access basic necessities. Trade restrictions and confinement measures …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 9–12 Read article
-
Digital Marketing Toolkit for Entrepreneurs [2024]
Abstract: These days, one of the most crucial business techniques is digital marketing. Many individuals use the internet to research companies and items because they are interested in learning more about the things they are buying. You can reach your target audience through the channels they currently use by employing various digital marketing methods to promote your brand and products online.To grow your audience, you can use a range of digital …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
-
Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
-
Emotional Expression in Generation Z: a Review of Digital Communication Tools
Abstract: Emotional expression plays crucial role to convey the message effectively whether it is face to face or digital communication. Without emotions, communication is incomplete. The era of digitalization has changed the pattern of expressing emotions along with communication in different spheres of life. As digital natives, Generation Z heavily relies on digital communication tools to share their views and emotions in everyday interactions this study investigates the unique ways in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
-
Knowledge Databases: Structure, Function, and Strategic Importance in the Digital Era
Abstract: Knowledge databases play a vital role in contemporary information systems by enabling the systematic storage, organization, and utilization of organizational knowledge. In an era characterized by rapid data generation and digital transformation, organizations increasingly depend on structured knowledge repositories to support informed decision-making and operational efficiency. Knowledge databases combine documented information, experiential insights, and technological tools to transform raw data into meaningful and actionable knowledge. This paper examines the fundamental …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
-
Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
-
Bridging Shifts: Moonlighting In the Indian Workforce - A Comprehensive Study
Abstract: The surge in gig working, commonly known as moonlighting, has witnessed significant growth, with the COVID-19 pandemic acting as an accelerator for this trend. This phenomenon involves individuals engaging in secondary employment outside their regular working hours, be it full-time, contractual, or freelance. The COVID-19-induced shift to remote work further fuelled moonlighting, especially in the IT industry, where employees juggled two jobs simultaneously. This case study explores the multifaceted impacts …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
-
A Study and Comparative Analysis on Pandemic Corona Virus in India
Abstract: The COVID-19 a highly contagious virus whose name was given by WHO on 11th February. It is an ongoing pandemic which originated in China’s Wuhan city and has been spread in more than 185 countries. China reported mysterious pneumonia cases by December end in 2019. It was detected by the end of January 2020; by then the new corona virus has beenspread to many countries. The name corona virus was …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 2, 2020 · pp. 1–7 Read article
-
Paradigm shift in Supply Chain – Post Pandemic Era.
Abstract: Many organizations lost its importance and performance during covid period. Supply chain of manyorganizations became totally defunct. Even financial supply chain also was not working and financegot stuck across the world. Now we need to design the supply chain and supply chain network in a newway. So we can defend any situation in future. In the 1940s and 1950s, the focus was into materialhandling in labor intensive operations and making …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
-
The Impact of Inconsistent Tracking on Inventory Management Case Study SOCIETE BUNS-Cameroon
Abstract: As a result of a rapid increase in inventory management and the time required to manage inventory management, many organizations have resulted to the tracking of inventory. Due to this, there should be some means of accurately tracking inventory. Due to this, there should be some means of accurately tracking inventory in order to ease the management of inventory. Some of the most useful methods of tracking inventory are barcodes …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article