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1256 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Impact of Human Resource Practices on Employee Performance in Hotel Industries
Abstract: ABSTRACT Effective human resource practices improve working standards in hotel industries. The research is focus on the human resource function like recruitment and selection, training and development, induction programme, employee performance management, employee safety and security among the employee working in hotel industry in Tirupati, Andhra Pradesh. The sample size for collecting sample was 100. The questionnaires were used for data collection and questionnaires was developed using likert normal and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 9–16 Read article
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Empowering Career Growth through Effective Communication and Mentorship
Abstract: Interpersonal communication skills are of the utmost importance when it comes to the advancement and planning of one’s career, quite especially in the current emerging job market. Core academic skills, such as good speaking and listening may really play important roles in one’s career progression. Strong interpersonal communication fosters improved decision making, enhances networking capabilities, and boosts overall employability. Individuals who can adapt their communication styles to suit various audiences …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 Read article
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An Empirical Study on Work Life Integration Practices in Cement Industry
Abstract: Organizations play a large part in how their employees deal with work-life balance. Companies have taken proactive measures in providing programs and initiatives to help their employees cope with work-life balance.Organizations, through its structure, practices, symbols and discourse, create and reproduce a dominant ideology. The dominant ideology is what drives organizational power and creates organizational norms. At the top of the organizational hierarchy, the majority of individuals are males, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 19–24 Read article
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Analyzing Role of User Generated Content in Marketing in Digital Age
Abstract: User generated content is that content on the internet in which users contributed in creation. In thisdigital age, customers are creative and actively engage with the business. They share their opinions,inventions and insights. Users also create posts while using business’s products and services andshare them with their audience. Tools for collecting user generated content include Blogs andGroups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish Lists andFavorites …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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The Protagonist on Education During COVID-19
Abstract: The education system has been altered by the Covid-19 pandemic. Examine how the Covid-19 epidemic has changed how teachers and technologies are used. Everyone has been put tothe test in some way by the present pandemic. Be it medical professionals, the executivebranch, the police, or anyone else who has seen the Covid-19 pandemic. To stay viable andadvance, every organisation has had to innovate on its own. This has also applied …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 36–39 Read article
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A Study on the Influence of Cybersecurity Threats and Risk On the Adoption and Growth of Digital Banking
Abstract: Digital banking has grown into an essential part of the modern financial system by providing convenient, fast, and accessible digital financial services. such as mobile applications and online banking systems. The rapid growth of digital banking is supported by advancements in technological along with increased mobile internet accessibility, and the Demand for cashless financial services. However, the increasing use of digital banking has also resulted in cybersecurity challenges such as …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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A study on inclusive growth in Numaligarh, Assam: With special reference to CSR activities of NRL
Abstract: Purpose: The objective of the paper is to study the overall growth level in the villages around Numaligarh Refinery Limited (NRL), Assam achieved because of various corporate social responsibility (CSR) activities and to examine the status of standard of living of these people. Approach: The methodology of this paper is based on primary data collected through a structured interview schedule and questionnaire based on correlation and regression is used to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 1–24 Read article
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Beyond 9 to 5 Employee Perspective on Work-Life Balance
Abstract: Work-life balance for employees is becoming increasingly vital, especially considering the COVID-19 pandemic. Juggling work and non-work life are the essence of work-life balance. It is the proportion of hours worked to hours available for other activities, such as socializing, learning new skills, and attending to family matters. This article aims to determine the degree to which flexible work arrangements affect employees’ work-life balance, the role of the organization, and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 Read article
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Examining the Impact of Non-Monetary Factors on Voluntary Employee Turnover in the Construction Industry
Abstract: The construction sector is essential to any country's economic development. However, its workforce faces numerous challenges, leading to adverse outcomes, particularly elevated employee turnover rates. This study aimed to identify primary non-monetary factors (NMFs) influencing voluntary employee turnover and to provide actionable recommendations for mitigating this issue. A comprehensive list of NMFs was compiled from existing literature, highlighting factors believed to influence voluntary turnover in the construction sector. 110 people …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 1–17 Read article
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Algorithmic Management and Psychological Safety in AI-Driven Hybrid Workplaces
Abstract: The increasing adoption of algorithmic management systems in AI-driven organizations is transforming how employees are monitored, evaluated, and directed. While artificial intelligence enhances efficiency and data-driven decision-making, its impact on employee psychological safety remains underexplored. This study investigates how algorithmic management intensity influences psychological safety and employee engagement in digitally monitored workplaces. Drawing on organizational behavior theory, a quantitative research design was employed using survey data collected from 312 employees …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 · pp. 24–38 Read article
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A Study on Impact of Welfare Measures on Male and Female Satisfaction Level in FMCG Sector
Abstract: The most vital asset an organization has is its people since without them, all the equipment and supplies in the world wouldn't help as it takes employees to do something with those resources. Business organizations manage a source of economic advantage in service-related customer satisfaction. Any organization needs to have employee welfare programs in place if it wants that its employees work with satisfaction. Employee benefit programs encompass many aspects …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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The Impact of Training and Development on Employee Retention
Abstract: This study explores the important relationship between staff development and training programs and retention rates within organizations. By scrutinizing the correlation between investments in training initiatives and employee retention, this study seeks to provide a comprehensive understanding of how strategic training and development efforts contribute to fostering a loyal and skilled workforce within an organization. The significance of training and development programs has grown in importance in today's dynamic business …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 10–20 Read article
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AI-Powered Strategic HRM: Preparing Students and Organizations for the Talent Demands of 2026–2027 Smart Enterprises
Abstract: The rapid evolution of artificial intelligence (AI) is reshaping Human Resource Management (HRM) and redefining workforce expectations in the emerging era of smart enterprises. This study examines the integration of cognitive, generative, and sentient AI into strategic HRM to prepare students and organizations for the talent demands of 2026–2027. It proposes a novel theoretical framework that aligns AI-powered HR practices with student learning, university curricula, and industry skill requirements, addressing …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–31 Read article
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A Study on the Growth and Success Path of Delhivery
Abstract: This is the best time for the logistics companies to grow and flourish as the world is switching from retail to online shopping. Like any other business, logistics and supply chain too must go through difficult times of market turbulence, unstable economy, and unpredictable business returns. Having said that, it is the leadership and the management of an organization that helps the company sail through times like those in order …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article
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Empowering Faculty for the New-normal with e-Learning Platform at Kumaraguru College of Technology, Coimbatore
Abstract: Students are away from campus and it is impractical to have live classes in college and university campuses. The Covid 19 pandemic largely disrupted the education sector globally and has made every individual to live in a new normal environment. This pandemic has made teaching fraternity to redefine the teaching-learning process and has resulted in remote-online teaching. Every educationalist across the world were forced to set-up an e-learning platform in …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 26–29 Read article
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Liberalisation and Economic Reforms—Indian Scenario
Abstract: Governments are moving from licensing of commerce to de-licensing. This paper deals with theconcept of liberalisation and the associated economic reforms. It examines the objectives, featuresand content of the reforms in India. It also analyses the impact and challenges to the reforms. Today,India is recognized as one of the fastest growing economies in the world. This reflects in its currentstatus as the world’s sixth largest economy based on Gross Domestic …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Corporate and Business Strategies of Tesla Company
Abstract: Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 10–23 Read article
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Digital Platform Preferences and Engagement Patterns in Semi-Rural Karnataka: A Study
Abstract: Digital marketing has already entered the education sector due to the proliferation of internet access and mobile technology, which offer scalable, cost-effective and targeted means of communication. As the internet is widely and easily available in rural areas, educational institutions can leverage digital marketing there as well. Objectives: The current study examines the digital platform preferences & engagements of SSLC/ 10th students studying in rural and semi-urban areas. Try to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article