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109 articles for “AI adoption”
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Algorithmic Management and Psychological Safety in AI-Driven Hybrid Workplaces
Abstract: The increasing adoption of algorithmic management systems in AI-driven organizations is transforming how employees are monitored, evaluated, and directed. While artificial intelligence enhances efficiency and data-driven decision-making, its impact on employee psychological safety remains underexplored. This study investigates how algorithmic management intensity influences psychological safety and employee engagement in digitally monitored workplaces. Drawing on organizational behavior theory, a quantitative research design was employed using survey data collected from 312 employees …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 · pp. 24–38 Read article
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Understanding the Role of Environmental Awareness in Consumer Behaviour Towards Electric Two-Wheelers in India
Abstract: With an emphasis on how eco-consciousness affects adoption patterns and purchase intents, this study investigates how customer behaviour towards electric two-wheelers (ETWs) in India is influenced by environmental awareness. Electric two-wheelers present a sustainable alternative to traditional vehicles in light of the pressing environmental issues caused by emissions from fossil fuels and urban air pollution, although adoption rates vary throughout consumer segments. This study uses a mixed-methods approach that includes …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 74–78 Read article
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Finance Advisor Using AI: Opportunities, Strategies, and Barriers
Abstract: This study examines the transformative impact of ChatGPT and similar conversational AI systems on the financial services industry. As financial institutions increasingly adopt digital technologies, generative AI tools are reshaping how organizations interact with customers, analyze data, and manage decision-making processes. The research evaluates the applications of ChatGPT across key financial domains, including customer support automation, personalized portfolio guidance, risk assessment, insurance advisory services, and fraud detection. By enabling real-time …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Strategic Cost Accounting: How Large Corporations Use Costing Methods to Drive Long-Term Decision-Making
Abstract: This study investigates how large corporations strategically utilize cost accounting methods, such as Activity-Based Costing (ABC), Standard Costing, and Job Order Costing, to drive long-term financial decision-making. Using a descriptive and comparative research design, financial data from multinational corporations, including Apple Inc., Walmart Inc., General Motors, Johnson & Johnson, and Boeing Co., were analyzed for the period 2020–2024. The study employs statistical models such as correlation analysis (r = 0.87), …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–17 Read article
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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Scientists’ Perspectives on Artificial Intelligence (AI) in Knowledge Resource Centre Services of the Council of Scientific and Industrial Research (CSIR) Laboratories in Uttar Pradesh, India
Abstract: This study examines scientists’ perceptions regarding the adoption and use of Artificial Intelligence (AI) tools within the Knowledge Resource Centres (KRCs) of CSIR laboratories located in Uttar Pradesh, India. A structured survey methodology was employed to gather data from scientists working at CSIR-CDRI, CSIR-CIMAP, CSIR-IITR, and CSIR-NBRI. The findings indicate that most respondents are familiar with AI-based applications and actively utilize them for various research-related activities, including literature searching, plagiarism …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Impact of Technology on Business Growth
Abstract: The rapid advancement of technology in the 21st century has fundamentally reshaped the global business landscape, creating new opportunities while introducing significant challenges for organizations across industries. This research paper investigates the multifaceted impact of technological integration on business growth, focusing on key technologies such as Artificial Intelligence (AI), Cloud Computing, Big Data Analytics, and the Internet of Things (IoT). Through a comprehensive analysis of recent literature and empirical evidence …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence in Corporate Sustainability: Assessing Its Impact on Business Performance and Environmental Responsibility
Abstract: Technological advancements and mass globalization have propelled problem-solving techniques to greater heights. Especially in terms of sustainability and business performance, technological implementations have secured a strong spot for reliable and fruitful results. Artificial intelligence is amongst the newer branches of applied technology, which is changing how humanity tackles problems and formulates solutions. The possible areas of artificial intelligence integrations are virtually limitless. From medical science to space exploration, from fraud …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 34–46 Read article
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Digital Payment Adoption in India: A UTAUT2-Based Analysis of Facilitators and Inhibitors
Abstract: The rapid expansion of digital payment systems in India has created a paradox characterized by extensive technological availability alongside uneven user adoption. Although digital payments offer significant advantages, such as convenience, speed, transparency, and enhanced financial inclusion, behavioral resistance continues to limit their widespread acceptance. Concerns related to usability, trust, and perceived value often influence individuals’ decisions to adopt such technologies. In thiscontext, the present study extends the Unified Theory …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 25–35 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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AI-Assisted Personal Finance Management System with Real-Time Budget Alerts and Smart Expense Categorization
Abstract: This study presents the design and conceptual development of an AI-assisted Personal Finance Management System (PFMS) that integrates artificial intelligence, machine learning, and behavioral finance principles to enhance individual financial decision-making. The proposed system aims to address limitations of traditional financial tracking tools by incorporating real-time budget alerts, intelligent expense categorization, and predictive analytics to deliver personalized financial insights. By leveraging Natural Language Processing (NLP) and pattern recognition techniques, the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Investigating The Role of Trust and Behavioral Barriers in Shaping Investor’s Decision to Delegate Portfolio Management to AI-Driven Robo-Advisors
Abstract: AI-based Robo-advisors have emerged at a striking pace across the Indian financial landscape, with disciplined, low-cost investment management options increasingly becoming accessible to a diverse retail investor market. Yet the decision to relinquish portfolio management to these algorithms is one substantial psychological hurdle that many still face. This paper aims to assess the role of trust dimensions and behavioral obstacles in adopting Robo-advisory services among Indian investors. Using secondary data …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 1–9 Read article
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The Adoption Dilemma: Unlocking the Potential of Open Government Data in Developing Countries
Abstract: Open Government Data (OGD) initiatives have become increasingly crucial for promoting transparency, increasing efficiency, and encouraging citizen engagement in public administration. However, organisations' successful adoption of OGD, especially government agencies, depends on various factors. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is expanded in this study by including perceived risk as a crucial factor influencing OGD uptake in Tanzania.. Recognising that data accuracy, privacy, and security …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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An Analytical Study on Stress Management Strategies and Their Impact on Performance of the Faculty Members specially in Engineering, Technology, Science, and Management Colleges based in Delhi and NCR
Abstract: Faculty members in higher educational institutions (HEIs), particularly in the domains of engineering, technology, science, and management, are increasingly experiencing high levels of occupational stress due to the demanding nature of academic, administrative, and research responsibilities. This study aims to analyze the primary sources of stress, explore commonly adopted stress reduction strategies, and assess their impact on faculty performance in colleges situated across Delhi and the National Capital Region (NCR). …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 13–25 Read article
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students
Abstract: Achievements in maintaining the quality of education in Kerala’s classrooms are, no doubt, appreciable. The strategies and innovative projects we practiced here are a model for other states and India. All over the country in the field of education, the curriculum and textbooks play an important role in teaching. But when transacting the curriculum, innovative methods should be adopted with new changing life and surroundings. For years, in government and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article