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47 articles for “Advertising, Effectiveness”
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A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Slogan-Importance and Meaning in Business
Abstract: Advertising has many meanings in the business world. A keyword is a term or phrase that is frequently used by marketers to draw in customers. It has more impact. Advertisements may offer promises or rewards to customers. Sometimes it can be a guarantee of the quality, value or reliability of the product or service. A catchphrase lends a company's or its goods' individuality. This is a quick and easy method …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 18–23 Read article
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Analyzing Real Estate Consumer Behavior and Preferences in the Digital ERA: a Study of Online Marketing Impact on Property Purchase Decisions in Bengaluru Smart City
Abstract: Our study aims to investigate the impact of online marketing on real estate consumer behavior within Bengaluru's Smart City. The primary objectives include assessing the influence of online marketing strategies, understanding buyer preferences for digital tools, and exploring the significance of innovative marketing technologies in shaping consumer behavior and decision-making in the real estate sector. The research employs a mixed-methods approach combining quantitative and qualitative methodologies. The quantitative phase involves …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 8–18 Read article
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The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach
Abstract: Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 14–17 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Facebook as an Effective Social Media Communication: SWOT Analysis by Heterogeneous Populace
Abstract: Facebook is the largest Social Networking Site, whoever claims the age of 13 years, can create anaccount. All users can create groups, share and receive photos, personal information, opinions, asdesired by the users without any restrictions on the shared contents. Facebook also allows anyonecan advertise, sell and buy any product. As of today across the globe Facebook has become thebiggest tool for social empowerment for all age groups. But on …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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Effectiveness of Social Media in Solving the Problem of Female Foeticide
Abstract: Indian culture is a facing some very serious social problem because of patriarchal values and traditional discriminative practices on the basis of gender. This acquires a more heinous form of crime when seen from the perspective of the girl child. The human rights of the girl child are being severely violated even before they open their eyes to the harsh realities of the world. The phenomenon of female foeticide in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Client Relationship Management at Maruti Suzuki
Abstract: ABSTRACT Client relationship management (CRM) incorporates the techniques, innovation and capacities that assistance an endeavor oversees client connections. The broadly useful of CRM is to empower associations to better deal with their clients through the presentation of dependable frameworks, procedures and methods. Administration at Maruti trusts that an effective CRM procedure can't be actualized by basically introducing and coordinating a product bundle and won't occur over night. Changes must happen …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
Abstract: Packaging plays a crucial role in influencing consumer buying decisions, serving as both a marketing tool and a factor that enhance brand perception. This study examines the impact of various packaging elements – such as product information, color, design, material, and innovation – on consumer preferences, particularly among college students. The findings indicate that product information (75%), packaging quality (73%), and design (51%) are significant determinants in the purchase decision-making …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 11–17 Read article
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Strategic Brand Marketing Communications
Abstract: Having a strong brand has become the key to business success. Those without a reputation and marketing strategy will have a hard time succeeding in times of crisis. The brands that connect with customers will win. A good ad has a voice message and can also include direct inspiration. Strategic Brand Management and Communications will educate you how to construct a brand, as well as how to develop key brand …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 20–28 Read article
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A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
Abstract: Sales promotion strategies are categorized as in-store and out-of-the-store promotions. The primary goal of this research is to investigate the relationship between how customers perceive sales promotion methods and how that impression influences their purchasing decisions. Purchase behavior in this study has been identified as the store loyalty, the basket size, and the shopping frequency. These aspects have been highlighted in FMCG markets, which are typified by low involvement items, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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The Impact of Music on Consumers
Abstract: Are there any features in advertisements, such as humor, gender, colour, music, etc., that only make us like the products in the message, or can they affect our behavioral patterns? Music is a fantastic tool to keep your brain active as you age. You may listen to it or play it. It offers a complete mental exercise. Studies have indicated that music listening can enhance mood, mental clarity, memory, and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article