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101 articles for “Artificial Intelligence (AI”
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Information Technology for Corporate Survival and Growth: Learning from the past and preparing for the future.
Abstract: This essay examines the significant influence of technology on company operations, emphasizing the role those technical advancements—or their absence—have on the success and failure of companies. Through an analysis of past case studies involving corporations such as Remington, Kodak, and Sony, the study draws attention to the crucial errors committed because of failing to recognize emerging technologies and their consequences. The article attempts to give modern corporate leaders practical insights …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 7–14 Read article
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Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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Artificial Intelligence: Threat or Opportunity
Abstract: Artificial Intelligence (AI) has become the latest boom in the technology world and within a short span of time it has changed the way of working anything that is linked to life of a human being e.g. education, employment, economy, communication network, warfare, privacy, security, healthcare, ethics etc. However, the goal of artificial intelligence research is to create an artificial general intelligence (AGI), which can do any intellectual task that …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Difficulties in Financial Risk Management: A Review of AI Applications
Abstract: This paper analyses several uses of artificial intelligence (AI) techniques in financial risk management. Financial technology has significantly transformed company operations, requiring an adaptation within the financial industry. Financial risk management need reorganization owing to the reduced effectiveness of previously used solutions. The artificial intelligence methodologies shown their effectiveness and enabled swift, economical, and improved financial risk management in financial institutions and enterprises. This research seeks to clarify the use …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Leveraging Artificial Intelligence for Intelligent Risk Management in Small-Scale IT Projects
Abstract: Small-scale information technology (IT) projects are important in ensuring agility to the organization but portend very high mortality rates. Conventional, manual risk management models are usually highly simplistic and reactive in nature and they cannot fit the Agile/DevOps world of small and medium enterprises (SMEs) due to the lack of sufficient data, which is the central focus of this paper.1 Although Artificial Intelligence (AI) has the needed paradigm shift in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Challenges and Ethical Considerations in Implementing ArtificialIntelligence in Indian Academic Libraries
Abstract: Artificial Intelligence (AI), which is fundamentally altering information systems worldwide, has a lot to offer academic libraries. In response to growing digital collections and user expectations, Indian academic libraries have been looking into AI-enabled services including intelligent cataloguing, chatbots, RFID-based tracking, and analytics-driven collection building. However, a number of obstacles technical, financial, legal, ethical, social, and operational restrict adoption. In addition to identifying important gaps in Indian LIS research and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 7–11 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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A Study of Boom in Artificial Intelligence
Abstract: Nowadays, AI is one of the most important branch in computer science in which computer has to ability to think and learn. It applies logical based techniques through different types of machine learning to take automatic decision and also take automatic actions which is feed by human beings. One of the most prevalent and rapidly developing technologies today is AI. In this technology we use to develop intelligence in machines …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 12–15 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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AI for Social Good: Addressing Development Challenges in India
Abstract: Artificial intelligence (AI) has emerged as a powerful tool with the potential to address various socio-economic challenges worldwide. In a diverse and complex country like India, which faces significant development issues, the adoption of AI presents promising opportunities for positive change. This conceptual research study aims to explore both the potentials and limitations of AI in tackling India's unique development challenges. The paper begins by outlining the primary development hurdles …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 14–21 Read article
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Revolutionizing HR: How AI Is Transforming Human Resources and Powering Business Growth
Abstract: Artificial Intelligence (AI) is an advanced technology is helpful to analyze, interpret, recommend, solve problem as well as make decision for various fields including Human Resource (HR). The study of HR focuses on the human resources that are present in a company. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations etc. In today’s era. AI is serving an important role associated …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 7–16 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 37–48 Read article
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From Engagement to Loyalty: a Comparative Analysis of Customer Engagement, Experience, Continuance Intention, and Loyalty Towards AI Banking Chatbots Among GEN Z and Millennials in Junagadh and Rajkot Districts of Saurashtra
Abstract: The growing use of Artificial Intelligence (AI) in banking has changed how customers interact with financial services. Banks are now using AI-powered chatbots to provide quick help, make services more efficient, and improve how customers engage. This study looks at customer engagement, experience, intention to continue using these services, and loyalty toward AI banking chatbots among Gen Z and Millennial users in the Junagadh and Rajkot districts of the Saurashtra …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 24–37 Read article
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Ethical and Policy Gaps for Responsible AI in Indian Healthcare: Review Toward Viksit Bharat
Abstract: The accelerated adoption of Artificial Intelligence (AI) within the Indian healthcare sector – particularly in medical imaging, clinical decision support, and predictive diagnostics – has emerged as a critical enabler of the national vision of Viksit Bharat (Developed India). AI-driven technologies offer substantial potential to improve diagnostic accuracy, optimize healthcare delivery, and address systemic challenges such as workforce shortages and regional disparities. This review critically examines existing academic literature, government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Awareness About Artificial Intelligence in Marketing Among Management Students
Abstract: Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 21–27 Read article
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Ai‐enhanced Research Literacy in Higher Education Libraries: a Conceptual Model Forredefining User Empowerment
Abstract: In today's rapidly evolving digital landscape, research literacy has become a vital element of academic success and innovation. Artificial intelligence (AI) tools, including intelligent search assistants, citation recommenders, plagiarism detection systems, and writing support platforms, are transforming how individuals interact with scholarly information. This theoretical paper introduces a conceptual framework for AI-enhanced research literacy, incorporating principles from Constructivist Learning Theory (CLT) to empower users in higher education libraries. By synthesizing …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article