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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Digital Pharmaceutical Marketing: A Review
Abstract: The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 4–10 Read article
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Financial and Capital Markets Today
Abstract: Financial market is a market where financial instruments are exchanged or traded andhelps in determining the prices of the assets that are traded in and is also called the pricediscovery process. Thefinancial market development is one of the key drivers ofeconomic growth in developed and developing countries. The empirical evidence suggests that the development of stock markets in China, USA, United Kingdom, Japan andHong Kong have independently a strongly positive …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 1–3 Read article
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A Study on Impact of Covid-19 on Indian Stock Market with reference to BSE Sensex and Sectoral Indices
Abstract: The breakout of COVID-19 has thrown the world economy into disarray. COVID-19 began in Wuhan, China, and has since expanded throughout the world. In this situation, a worldwide economic downturn and disruption in demand and supply is expected to result in an unavoidable financial crisis and slowdown as a result of the extended global lockout. The current empirical study looks at the effects of COVID19 on the performance of the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 1, 2022 Read article
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Study On Market Research and Survey
Abstract: In today’s competitive world for sustaining in market any company must have to stay updated with each and everything about market like, Consumer, Competition, Government rules and regulations, etc. In this competitive situation company can search on market i.e. Market Research and Market survey for getting information on market. Here, I conclude some basic points regarding Market Research and Market Survey like, Process of Market Research and Market Survey, Tips …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 23–26 Read article
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Impact of Employee Empowerment on Organisational Performance: A Critical Evaluation of Literature
Abstract: Employee empowerment is not a new management concept. Because of its being a complexmanagement tool, when it is applied properly, it can improve organizational performance, individualperformance and individual productivity as well. The present study explores the concept ofempowerment of employees and proves that there is a significant role of employee empowerment onorganizational performance. To solve this purpose, selected studies have been reviewed andevaluated further. The organizations which adopt employee empowerment …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets
Abstract: FMCG sector in India is poised for double digit growth in next 5 years but the main contribution is expected to come from rural market as urban markets are getting saturated . Besides rural focus , Natural is the another big word in Industry if companies have to board the bus of growth. This trend of Natural ,Herbal and Aryuvedic is growing day by day and Patanjali has been a …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 1–5 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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The Impact of Satisfaction through Online Teaching in Zambian Educational Context during COVID-19 Pandemic
Abstract: Education is a means for disseminating information about both known and unfamiliar topics. It will create a human brain capable of comprehending known and unknown things in greater depth. During the COVID-19 situation made all the educational institutions going in line with online education system from the physical environment. The technological evolution is not new to the Zambian education system, but getting exposed to often and getting adopted towards the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 30–38 Read article
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A Study on Impact of Training and Developmentprograms on Employee Performance at OM Vaishnavitelecomp Solutions PVT LTD.
Abstract: Training and development play a vital role in enhancing employee performance and improving overall organizational effectiveness. The present study examines the impact of training and development programs on employee performance at Om Vaishnavi Telecomp Solutions Pvt. Ltd. The research specifically focuses on four key dimensions: Organizational Support for Training (OST), Employee Participation in Training (EPT), Training Effectiveness (TE), and Training Methods and Techniques (TMT), A descriptive research design was adopted …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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Psychological Impact of Online Classes on Students during COVID-19 Pandemic
Abstract: The “Corona virus disease–2019” (COVID-19) pandemic has created a greater impact in theeducation system throughout the globe. In order to break the chain of the virus, entire globe-imposedlockdown which brought complete shutdown of the education system. Closure of schools, institutionsand other learning spaces had greater impact affecting more than 1.6 billion learners. Even thoughthere is a greater advancement of technology in the 20th century, India relies on the “Traditionalmethodology of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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A Study on Strategic HR Practices in the Digital ERA and Their Impacton Employee Retention and Performance
Abstract: This paper aims to investigate strategic(HR) human resource practices in the digital era and their impact on employee retention and organizational performance. With the rapid evolution of technology and its effect on organizational structures, there is a improving need to reorganize human resource functions to become agile, data-driven, and Employee centric. This paper seeks to investigate strategic human resource practices in the digital age, including digital recruitment strategies, virtual training …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 17–26 Read article
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A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
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Investigating the Impact of External Environment on Strategic Marketing Planning: A Case Study for NETSOL Technologies Inc.
Abstract: The objective of this paper is to propose a model for effective strategic marketing planning process by investigating the impact of external environmental factors on the international strategic marketing planning of NetSol Technologies, Inc. For an effective marketing strategy to be designed, the analysis of internal and external environment holds crucial importance. Following multiple theoretical approaches, the paper investigates and analyzes international strategic marketing planning for NetSol Technologies, Inc. This …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 19–32 Read article
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Evaluating MF Contribution to India's Economic Growth Sector wide
Abstract: The role of microfinance in lending to the poor has been crucial in establishing an inclusive economy through the development of banking services while supporting economic development by creating entrepreneurs with an emphasis on supporting women. The objective of this research paper is to explore the relationship between microfinance loans and GDP for periods between 2016 and 2025 to aid in the development of financially sustainable microfinance systems. Using an …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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HR Rewards system and Employees motivation: An Analysis
Abstract: Research has proven that employees who get recognized tend to have higher self-esteem, more confidence, more willingness to take on new challenges and more eagerness to be innovative.As such, reward structures and the perceived value of those rewards, come more into focus as financial pressures restrict the type of rewards available, while retaining and motivating staff becomes more challenging.Employer-Employee relations are concerned with managing and maintaining the employment relationship which …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 43–49 Read article
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Online Learning During COVID-19
Abstract: This study shows the impact of online learning on students’ performance. Overall, 10 studentsparticipated in the research using descriptive qualitative analysis as the method of investigation.According to the survey results, 60% of students find online learning interesting, with 75% statingthat the online classes are easier than traditional classes. Additionally, 60% of students prepare forthe online classes by taking notes or recording the lessons, whereas 40% find online learning to bepractical. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article