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119 articles for “Price”
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Analyzing Impact of Managerial Economics
Abstract: Economics impacts our day-to-day lives. Economics influences the decisions taken by the managers of business firms or organizations. Any business is a part of an economy. Economic conditions heavily affect the business activities and vice-versa. The per capita income of the citizens will define their purchasing power on the basis of which, the business enterprises will decide what products to be manufactured and sell. A new enterprise has to forecast …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 18–22 Read article
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An Analysis Study of Inflation Accounting
Abstract: A unique method called an inflation account is used to account for how the cost of goods in different parts of the world can change and affect the numbers that multinational corporations report. A more accurate view of a company's financial status in an inflationary climate is provided by price index adjustments made to financial statements rather than only using cost accounting. Another name for this approach is price-level accounting. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 6–9 Read article
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Quality Management – an Economic Perspective
Abstract: The present paper is to basically investigate the effect of Quality Management practices and strategies that organizations follow to give quality products to its customer, on organizational performance in terms of surviving in the competitive market and earning a reasonable profit. Quality Management is a strategy and philosophy essentially aims to put in practice and to deliver high quality products and services that just does not meet the customer expectations …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 9–14 Read article
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Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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A Review on LOW Cost Housing Construction with Delay Management
Abstract: Low price housing construction technologies aim to cut down construction price by victimization alternatives to plain ways and Input. “It is effective budgeting and technique that facilitate in reducing price of construction through use regionally gettable material in conjunction with improve skills and technology whereas not sacrificing the strength, performance and lifetime of structure. ’’Low price housing merely satisfies the foremost bottom and basic human wishes for shelter and neglects …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets
Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article
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Auto-Regressive Integrated Moving Average (ARIMA) Model of Technical Analysis – A Study on NSE Nifty 50 Index
Abstract: Technical Analysis tries to estimate the future price of a stock or an index typical based past price action. Essentially technical analysts believe that fundamental view of the organization or the sector is already priced in, and the future prices move in certain patterns based on its own historical behaviour. There is a wide spectrum of techniques and methods in the area of technical analysis, which essentially try to reduce …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 63–73 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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IPOs in INDIA: A decade analysis for IPOs average return
Abstract: Ever since the people of India got an alternative investment opportunity, stock market has been proven as a best investment venture for the passionate Indian investors. Some people call stock market investment a gamble but for the wise investors it is like a gold mine for generating wealth. Investing in initial public offerings (IPOs) represents one of the finest ways to benefit from stock market investing. IPOs give investors a …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 92–97 Read article
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Inflation Cost and Operational Success of Small and Medium Scale Enterprises (SMES) In Galadimawa, Abuja
Abstract: This study investigates the impact of inflationary costs and operational success of small and medium-sized enterprises (SMEs) in Galadimawa. To achieve the study's objectives, a survey utilizing a simple random sampling (SRS) technique was conducted, with thirty (30) SMEs selected as the sample size. A well-designed questionnaire was employed for data collection. The data were analyzed using descriptive and inferential statistics, including simple percentage indexes, frequency tables, figures, and regression …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 116–129 Read article
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Predicting Individual Investors Intention to Invest and Individual Investor Behavior
Abstract: An investor is an individual that prop money into a structure such as a pursuit for a monetary return.The main goal of any investor is to keep down risk and boost return. It is in contrast with a gambler whois pile to invest in a risky asset with the hopes of getting a worthwhile. Understanding financial marketsand investors' behavior is one of the considerable objectives in pecuniary matters. However, most …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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The Satisfaction Level of Customers of Amul Milk in Porbandar City
Abstract: Customer satisfaction plays an important role in the field of marketing. Through needs and wants, any company can easily satisfy the customers. This research paper is based on the satisfaction level of customers of Amul milk in Porbandar city. The main motto behind this research paper is to know how many customers are using Amul dairy products and out of them how many customers are being satisfied. Under my research …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 23–27 Read article
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Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article
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The Marketing Mix's Nine Points
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article