Search
859 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
Nothing matched all of your words, so these match any of them.
-
Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
-
The Impact of Excessive Social Media Usage Among College Students with Special Reference to the Students of the Nilgiri District
Abstract: Social media has become such an essential tool for education and social interaction that many people now rely on it every day. As platforms for communication, Facebook, Twitter, Instagram, LinkedIn, mobile IM apps like WhatsApp, Viber, and IMO, as well as video conferencing services like Skype, have all seen growth in recent years. Concern has recently been raised about the extent of usage of these different platforms. According to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 1–12 Read article
-
Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
-
Effectiveness of Social Media in Solving the Problem of Female Foeticide
Abstract: Indian culture is a facing some very serious social problem because of patriarchal values and traditional discriminative practices on the basis of gender. This acquires a more heinous form of crime when seen from the perspective of the girl child. The human rights of the girl child are being severely violated even before they open their eyes to the harsh realities of the world. The phenomenon of female foeticide in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
-
Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
-
Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Effective Corporate Communication: Perspectives and Challenges of Diversity, Social Media and Technology
Abstract: Communication is the backbone of any organization. No organization can sustain without having proper communication at its place. Effective communication is significant for managers in the organizations so as to perform the basic functions, be it planning, organizing, staffing, directing and controlling. Organization spares a vital part of their life cycle in communication. The increasing pressures and challenges expand the role of managers in smooth functioning of the organization. Top …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 14–21 Read article
-
Impact of COVID-19 On Microfinance
Abstract: This study highlights the role of microfinance institutions in developing economies and the impact ofthe ongoing COVID-19 coronavirus pandemic on microfinance institutions. It subsequently argueswhy the pandemic has a negative influence on the financial efficiency of microfinance institutionswhile resulting in a positive social outlook for MFIs at the same time.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
-
Impact of Social Media on Children
Abstract: As technology advances and virtual experiences become more prevalent, individuals are spending an increasing amount of time consuming online content. This phenomenon is particularly evident among today's children, who are born into a digital world where communication technology and the internet are readily accessible. This exploratory study aims to comprehend children's social media behavior and their motivations for sharing their consumption patterns and brand experiences through social media. The study …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 25–30 Read article
-
Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
Social Innovation Through Extension in Education: Case Study of the Extension Project for Digital Inclusion of Youth
Abstract: The constant social challenges have led different areas and countries to focus on their possible solutions through the eradication of poverty and the promotion of quality education. In Brazil, based on its Legal Charter, education is the basic pillar for its development. The development of education is carried out by institutions for this purpose, but the Federal Institutes belonging to this network. One of the strategic forms used is extension, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
-
Work-from-Home Culture: Productivity and Employee Satisfaction Post-COVID-19
Abstract: The COVID-19 pandemic triggered a dramatic transformation in workplace structures, forcing organizations across the globe to rapidly transition from traditional office settings to remote work arrangements. What began as an emergency response to a public health crisis has gradually developed into a long-term operational strategy for many sectors. In the post-pandemic era, work-from-home (WFH) models are no longer viewed merely as temporary solutions but as integral components of modern employment …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
-
Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
-
The Impact of Corporate Social Responsibility (CSR) on Labor Welfare: Indian Perspective
Abstract: Corporate Social Responsibility (CSR) in India has transitioned from something voluntary and charitable, to something corporate as a matter of law, made to be an obligation under the Companies Act of 2013. Traditionally it has been the case that CSR has been a focus of environmental sustainability, education and community development, but its effect of promoting labor welfare is now more widely appreciated. Labor welfare covers a spectrum from health …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 Read article
-
Impact of Covid-19 on Agricultural Practices of India
Abstract: Agriculture is the prime sector which feed all the people living in the world. From the ancient to modern period, people are giving more importance for agriculture in order to fulfill their food needs. It is important to say that, COVID-19 make a significant impact on agriculture in various dimensions. The researcher has studied the impact of COVID-19 on agriculture in various aspects in India. Personal observation and unstructured interview …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
-
Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
-
Analyzing the Impact of COVID-19 on Tourism and Hospitality Sector in Indian Scenario
Abstract: The hospitality and the tourist industry is seen as the foundation of economic prosperity, particularly in emerging nations. But this booming industry is particularly susceptible to calamities caused by humans and nature. This research evaluates the COVID-19 (coronavirus disease-2019) pandemic's effects on India's hospitality and tourist industry by addressing crucial issues including the situation right now, the difficulties it faces, and the outlook for the future. The research has used …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 1–12 Read article
-
Marketing Customer engagement & Social media Advertisement
Abstract: This marketing plan for Death Star aims to improve the customer engagement through effective use of social media platforms. This marketing plan analyses the existing customer market and customer engagement, using which new strategies are developed to improve the customer engagement in the social media platforms. This report relies on the use of secondary information from various academic and non-academic sources.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 1–18 Read article
-
Future Educators’ Emotional Intelligence and Social Maturity
Abstract: The focus of the current study was on the social maturity and emotional intelligence of B.Ed. candidates. Determine the emotional quotient and social maturity of B.Ed. students as well as the relationship between emotional intelligence and social maturity were the main objectives of the study. Through a random sampling procedure, 125 student teachers from Mangalore's Srinivas University College of Education participated in the study. The Dr. Vinit Kher, Ms. Puja …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
-
Social Media Influencers’ Effect on Personal Lives: An Examination of Monitoring Requirements
Abstract: This study explores the significant and varied effects that social media influencers have on people’s private lives, looking at the psychological, sociological, and economic aspects of their influence. As digital platforms grow more and more integrated into everyday life, influencers are becoming increasingly significant. They are influencing public attitudes, actions, and trends in a variety of fields. This study examines the dual nature of their influence, emphasizing the serious risks, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article