All articles
1700 articles
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Organizational Culture's Impact on Workers' Performance and Output
Abstract: This research explores how organizational culture shapes employee performance and productivity. Defined by shared values, beliefs, and behaviors, organizational culture influences workplace decision-making, collaboration, and motivation. A positive culture encourages innovation, commitment, and job satisfaction, leading to improved performance, whereas a weak culture can negatively affect productivity. Adopting a mixed-methods approach, the study integrates employee surveys, statistical analysis, literature reviews, case studies, and expert interviews. The findings highlight a strong …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 29–33 Read article
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Emerging challenges of startups (A study with reference to the state of Andhra Pradesh)
Abstract: ‘Start-ups’ are entrepreneurial ventures that have been launched recently and the founders attempt to find solutions to the problems in the form of an innovative and technology-driven products or services with a scalable business model. These ventures are expected to boost the economic growth of a nation to a great extent, by transforming viable business ideas into start-up ventures and thereby generating jobs, increasing consumption, improving Gross Domestic Product, finding …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 36–47 Read article
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Role Artificial Intelligence in Developing Business Communication: An Analytical Study
Abstract: Unquestionably, artificial intelligence (AI) has changed the commercial communication paradigm in a number of ways. AI has introduced the newest technologies that are transforming and reinventing how businesses engage both at home and in the market, including numerous company operations and vital activities, from improving interpersonal interactions to simplifying internal and external operations. The present research explores the various aspects of artificial intelligence and its significant role in developing effective …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 31–35 Read article
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Developing the Future of Management: Strategic Innovation Using Design Thinking and Business Analytics
Abstract: Design thinking is a new, human-cantered approach that promotes creative problem-solving by combining empathy, ideation, and iterative procedures. By combining many viewpoints and cooperative ideas, it goes beyond conventional approaches and is defined as the application of collective wisdom to complicated problems. In management, design thinking enables companies to promote innovation, connect strategies with user-centric solutions, and overcome uncertainty. When paired with business analytics, design thinking gains a powerful edge, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 19–26 Read article
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Customized Strategic Frameworks for Organizational
Abstract: Strategic frameworks, or strategy frameworks, are essential tools that organizations use to outline plans for achieving future goals. These frameworks help illustrate how a company or department intends to utilize projects and various initiatives to align with the broader vision set by stakeholders. A strategic planning framework serves as a guide for teams to focus on specific aspects of their strategic plan. A comprehensive strategic plan should address key questions: …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 14–25 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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Factors Impacting the Uptake of Technology-Driven Solutions to Enhancing the Performance and Financial Management of Construction Projects
Abstract: The performance and financial management of construction works, which is the primary requirement for successful project execution, has been significantly impacted by the information technology revolution, being increasingly intertwined with software solutions and technological advancements. Particularly, the financial management of construction works has undergone significant digitalization with specialized software packages for performing tasks like measurement and data management available. This study investigates the factors impacting the level of usage of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 11–20 Read article
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies
Abstract: The application of Artificial Intelligence (AI) in customer segmentation and targeted advertising has transformed modern marketing by enabling deeper insights and more personalized engagement with consumers. AI technologies, including machine learning, deep learning, and predictive analytics, allow businesses to analyze vast amounts of data and identify specific customer segments with remarkable accuracy. Unlike traditional methods that rely on broad demographic criteria, AI-driven segmentation incorporates behavioral, psychographic, and contextual data, creating …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 22–31 Read article
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Private Sector Initiatives in Infrastructure Procurement: The Role of Quantity Surveyors in Ensuring Financial Probity
Abstract: Private Sector-Led Infrastructure Procurement is one of the major reforms in public infrastructure procurement. The private sector brings in expertise, capital, and efficiency, while the public sector ensures the project serves public interest. This allows the private sector to leverage its expertise in management and operations. Private sector involvement however does not guarantee cost savings and can sometimes lead to higher costs. It is therefore crucial to maintain transparency and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–13 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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Digital Approach to the Cost Management of Construction Works: Exploring Key Areas for Operations Improvement
Abstract: Digital approaches to construction cost management use digital technology to analyze project data and improve operations, cost predictions, identify cost drivers, set budgets, and reduce the risk of going over budget. However, empirical evidence indicates that the software and hardware requirements in performing cost estimation vary. These requirements vary depending on the technological advancement, the client and/or market demand, and the users’ needs, amongst other factors. There is thus scope …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 21–32 Read article
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Determine The Relationship Between Various Leadership Styles and Employee Morale
Abstract: This research investigates the impact of leadership style on employee morale, addressing how different leadership approaches influence employee engagement and job satisfaction in organizations. The study seeks to address the following important research questions: How do different leadership philosophies—transformational, transactional, and authoritarian—relate to employee morale? Which leadership approach boosts morale the most? The objectives include assessing the effects of these styles on employee morale and identifying contextual factors that may …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 6–11 Read article
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Future of Leadership: Navigating through Uncertainty
Abstract: The dynamic nature of the 21st century, characterized by rapid technological advancements, globalization, and socio-political complexities, has redefined leadership paradigms. In such uncertain and volatile environments, traditional leadership approaches often fall short of addressing emerging challenges. Leaders must now demonstrate adaptability, resilience, and emotional intelligence while fostering innovation and inclusivity. This research examines the evolving role of leaders in navigating uncertainty, emphasizing the importance of agility, trust-building, and a growth …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 1–5 Read article
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Making International Trade Easier: How Importer on Record (IOR) and Exporter on Record (EOR) Services Fuel the Growth of Small and Medium Businesses (SMEs
Abstract: In an increasingly interconnected global economy, small and medium-sized enterprises (SMEs) face significant challenges when entering international markets, from navigating complex regulatory landscapes to managing costly and time-intensive logistics. The importance of Importer of Record (IOR) and Exporter of Record (EOR) services in enabling SMEs to get over these obstacles and compete on a global scale is examined in this study. By assuming legal responsibilities, managing compliance, and handling intricate …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 7–15 Read article
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Enhancing Engineering Education Through Vygotsky’s Sociocultural Approach: Collaboration, Scaffolding, and Real-World Applications
Abstract: The traditional emphasis on individual learning has been expanded by constructivist theorists to include the social and collaborative aspects of learning. Social constructivism is another name for Vygotsky's constructivist theory. Vygotsky argues that a child's culture provides the cognitive resources necessary for their growth. According to social development theory, social interaction comes before development, and socialization and social conduct lead to consciousness and cognition. In a constructivist classroom, Vygotsky's theory …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Utilization of Cost Management Software Across Construction Project Types and Scales
Abstract: In the realm of software utilization, the literature provides a foundational understanding of various software packages and their roles in cost management, yet it lacks exploration into current utilization statistics. This study investigates the utilization of cost management software by quantity surveyors in Port Harcourt, Nigeria, addressing the critical role of technology in the construction industry. The research adopts a quantitative approach via a survey, administered to Quantity Surveyors, to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 12–22 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
Abstract: This article explores the impact of brand names on consumer decision-making, with a specific focus on Alokozay International Company in Kabul, Afghanistan. The study seeks to understand how brand perception shapes purchasing behavior and to identify the critical factors that influence consumer choices in a developing market. By conducting a thorough literature review, analyzing consumer behavior, and undertaking empirical research, the paper highlights the connection between brand recognition and customer …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 37–42 Read article