All articles
1700 articles
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Challenges and Difficulties of Supply Chain Management in India
Abstract: Supply chain management is a multifaceted process involving many stakeholders. Supply chain management is very important for organizations because it tracks the raw materials needed to assemble the finished product and manages the quality of the product to meet the customer's desired needs. Organizations also need to have a perspective by identifying areas that depend on a single supplier in order not to experience production problems. Today's products need to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 16–20 Read article
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Advancing SDG-13: Implementing SDG-13 Through Policy, Knowledge, and Global Frameworks
Abstract: Goal 13 of the Sustainable Development Agenda (Climate Action) is concerned with the critical global issue of climate change by promoting effective strategies for both mitigation and adaptation. This paper explores climate change's growing consequences on global economies, communities, and environmental systems. We analyze the critical relationship between human-induced greenhouse gas emissions and unprecedented climate events, including extreme sea levels, changing weather patterns, and shifting temperatures. With projections indicating a …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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Impact of Subscription Models on Consumer Spending
Abstract: Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services, and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries including entertainment/media, Software services, fitness, and food delivery. It examines the consumer spending behavior, perceived value for money, and long-term commitment toward the services. The research highlights how subscriptions encourage recurring expenditures, lack of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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Building Resilient Supply Chains: Lessons from Recent Disruptions
Abstract: The vulnerability of global supply networks has been highlighted by recent interruptions like the COVID-19 epidemic, geopolitical conflicts, and natural calamities brought on by climate change. These incidents have brought to light the necessity for companies to incorporate resilience into their supply chain processes in order to maintain continuity and adjust to unforeseen circumstances. Supply chains that can endure shocks, bounce back fast, and adjust to changing conditions are said …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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The Adoption Dilemma: Unlocking the Potential of Open Government Data in Developing Countries
Abstract: Open Government Data (OGD) initiatives have become increasingly crucial for promoting transparency, increasing efficiency, and encouraging citizen engagement in public administration. However, organisations' successful adoption of OGD, especially government agencies, depends on various factors. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is expanded in this study by including perceived risk as a crucial factor influencing OGD uptake in Tanzania.. Recognising that data accuracy, privacy, and security …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Exploring the Challenges and Future of Indian Hospitality and Rural Tourism: A Sustainable Approach
Abstract: The purpose of this study is to report on the major issues and future developments that the Indian hospitality, and rural tourism sector is likely to face. The study describes the key features and evolution of the Indian hotel industry. It also discusses what the industry needs to address in the near future, what major challenges it faces in the emerging global context, and how these changes will affect the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 13–18 Read article
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An Empirical Investigation Into The Effects of CSR on Employee Loyalty
Abstract: This empirical study examines how employee loyalty is affected by Corporate Social Responsibility (CSR) initiatives, providing insight into how moral business practices affect employees' dedication and retention. CSR efforts, which include projects like community involvement, environmental sustainability, and moral labour practices, are becoming more widely acknowledged as both a moral requirement and a tactical instrument for boosting employee loyalty. Using quantitative data gathered from various industries and geographical areas, this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Relationship: Ability Benevolence and Integrity on Trust for Management, An Empirical Study
Abstract: The study titled “Relationship: Ability, Benevolence, and Integrity on Trust for Management” examines the critical dimensions of trust in managerial contexts and their impact on organizational performance. Trust is recognized as a cornerstone for fostering collaboration, communication, and employee engagement, which contribute to enhanced organizational outcomes. This research focuses on three key dimensions of trust: ability, defined as the perceived competence and skills of managers; benevolence, reflecting the extent to …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 8–16 Read article
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The Effect of Human Resource Management Techniques on the Performance of Nigerian Organizations
Abstract: With an emphasis on the moderating influence of strategy alignment and the mediating role of employee engagement, this study examines the relationship between organizational performance and Human Resource Management (HRM) practices in Nigerian firms. Data was gathered from 200 workers and 50 HR managers across ten Nigerian companies using a survey methodology. The results demonstrate that employee engagement mediates the favourable association between HRM practices and organizational performance. Additionally, it …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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Intraday Trading in the Indian Capital Market: A Statistical Analysis of Trends, Strategies, and Dynamics
Abstract: Buying and selling assets during the same trading day in order to profit from market swings is known as intraday trading, or day trading. Technical analysis, good execution, indicator utilization, and risk management are all necessary for a successful intraday strategy. When trading intraday, you should utilize stop-loss limits to protect your risk and prevent losing money. You need to find a trading style that suits your personality and needs. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 19–27 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Financial theories associated with financial distress – A systematic review.
Abstract: Decisions related to capital structure are not easy, it is important that such a structure is optimal, and debt and equity mix needs to be appropriate for further handling the operations of business. The management of the business finds it difficult to plan their capital structure. Modigliani and Miller (1958) in their study, discussed about interest as an expense which is a tax-deductible expense, hence the companies need to raise …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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The Evolution of Work: Trends and Implications of Remote and Hybrid Models in the Post-COVID Era
Abstract: The COVID-19 epidemic has sped up the adoption of remote and hybrid work modes by causing a paradigm shift in workplace dynamics. This essay examines how these models are being shaped by changing trends and what that means for businesses, workers, and larger social systems. Traditional ideas of the workplace have been altered by remote and hybrid work, which places an emphasis on employee autonomy, flexibility, and digital connectedness. However, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 13–19 Read article
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A Study on Role of Digital Marketing In Promoting Events At Mm Active In Pune City
Abstract: The research project entitled focused on the area of Digital Marketing, which is becoming increasingly important in every organization, with Social Media Marketing Communications playing a significant role. The first part of the project, titled “To Study Role of Digital Marketing in Promoting Events" delves into the service industry in India and later focuses on MM Active India. The project emphasized the importance of Digital Marketing strategies and their impact …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article