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1686 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Enhancing Organizational Performance through Behaviour Management Strategies
Abstract: This paper explores the concept of enhancing organizational performance through behavior management strategies . Organisations are always looking for ways to increase performance and accomplish their objectives.. While various factors contribute to organizational performance, the behavior of individuals within the organization plays a crucial role. Behavior management strategies encompass a range of techniques aimed at understanding, influencing, and modifying individual and collective behaviors in the workplace. This paper examines several …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 13–24 Read article
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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Creative Thinking Ability of Improving Teacher Education of Primary School Students with Creative Learning Model
Abstract: Creative learning skills for students are very important in the 21st century learning era. The purpose of this research is to study the improvement of students’ creative thinking driven by creative learning models, which discuss the planning phase, extracting creative ideas, research, elaboration, displaying work, and implementation. The subjects of this study were 117 third-semester students, academic year 2018–2019, at the Department of Primary School Teacher Education, Faculty of Education, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 7–13 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The NEP 2020 was approved by the cabinet on June 29, 2020. With the Cabinet approving theNational Education Policy (NEP) 2020, thereby ushering in reforms in Indian education sector, themove has paved way for foreign universities to set up operations in India. According to the NEPpolicy document, selected universities from the top 100 universities will be facilitated to operate inIndia. An International Students Office at each institution hosting overseas students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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A Case Study on E-Governance in South Korea
Abstract: The growth in technology is witnessed every day and advancements in the information and communication technology (ICT) have driven other sectors to be automated in a large context. Human mentality of simple and easing of work in all aspects is increasing including the Public Governance. The Governance in current scenario is much automated through ICT to provide quicker and transparent services to the targeted people. South Korea is one of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 25–29 Read article
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A Study on Sector-wise Composition of FDI Inflows in India
Abstract: Since the beginning of economic reforms in 1991, major reforms initiatives have been taken in the fields of investment, trade, financial sector, exchange control, simplification of procedures, enactment of competition and amendments in the intellectual property rights laws, etc. India provides a liberal, attractive, and investor friendly investment climate. India has the most liberal and transparent policies on FDI (Foreign direct investment) among the emerging economies. FDI up to 100 …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 10–25 Read article
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The Impact of Excessive Social Media Usage Among College Students with Special Reference to the Students of the Nilgiri District
Abstract: Social media has become such an essential tool for education and social interaction that many people now rely on it every day. As platforms for communication, Facebook, Twitter, Instagram, LinkedIn, mobile IM apps like WhatsApp, Viber, and IMO, as well as video conferencing services like Skype, have all seen growth in recent years. Concern has recently been raised about the extent of usage of these different platforms. According to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 1–12 Read article
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The Role of Women Entrepreneurs’ Groups in Promoting Entrepreneurship Among Women in Kerala
Abstract: Women have successfully transcended their confinement inside the house by entering various types of professions and services. Increased female entrepreneurship has resulted in a shift in the numerical characteristics of companies and the country’s economic success. Women-owned companies play a vital role in society, encouraging others and creating additional job possibilities in the country. Women have indeed made remarkable strides in breaking free from traditional confinements within their households, venturing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 45–85 Read article
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External Debt as an Explanatory Deterrent to Nigeria’s Macroeconomic Solidity
Abstract: External debt implies fund borrowed from international financial institutions but was not paid back. This study examines the impact of external debt on some selected macroeconomic forces in Nigeria: Inflation rate, exchange rate, interest rate, and balance of payment. Time series data were used for the analysis and were sourced from the Central Bank of Nigeria, Statistical bulletin, and other relevant publications. The data are covered from 1987 to 2020. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 14–25 Read article
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Women Entrepreneurship Development through Self-Help Groups: A Case Study of Mulshi Taluka
Abstract: Development of Women entrepreneurship is an important part of human resource development of any society. Entrepreneurship amongst women in India has not been very encouraging and significant. In the past there has been some good development on this front, however, much is yet to happen. Over the period, women have become conscious of their rights. Though, women of middle class are not too willing to come out in the open. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 29–34 Read article
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Digital Pharmaceutical Marketing: A Review
Abstract: The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 4–10 Read article
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A Study on Impact of Employee Job Satisfaction in Various Stages of Employee Life Cycle
Abstract: Employee lifecycle is very important for any organization. Employee lifecycle includes every step anemployee goes through; from the time they enter an organization until they leave. Through bymaintaining a proper lifecycle, the organization can achieve its objective and can retain employee forlonger period of time. Employee life cycle management is considered a crucial function of the HRdepartment because it deals with the most valuable asset of the organization its employees. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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A Study on Employee LOW Productivity in Hyderabad Manufacturing Industry
Abstract: The purpose of this empirical research is to better understand what factors contribute to absenteeism in Hyderabad, India's industrial sector. One hundred workers from a variety of Hyderabad-based manufacturing firms served as the study's sample. An opinion poll was used to collect the data, and then expressive statistics and deterioration analysis were used to inspect the outcome the survey found that health problems, personal reasons, and job discontent were the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 36–43 Read article
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What Does Knowledge Systems Mean: Answers from Literature
Abstract: The Indian Knowledge System (IKS) constitutes a long-standing and evolving tradition of knowledge production that harmonizes empirical reasoning with philosophical and metaphysical inquiry. Rooted in ancient Indian intellectual practices, IKS presents a comprehensive worldview that integrates Jnan Vignan (systematic knowledge and science) with Jeevan Darshan (a holistic philosophy of life). This paper explores the conceptual foundations and historical development of IKS, tracing its progression from early Vedic literature to its …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Impact of Consumer Behaviour on Hotel Sales
Abstract: This paper proposes a conceptual framework to encapsulate our understanding of how consumers’ behavior influences sales in the hotel industry. By embracing a trade-off between price information and product information in hotels, we suggest that firms can better match consumer preferences and needs. The trade-off’s complexity is influenced by the prior knowledge of the consumer’s product and the level of sales in the competitive market. Our framework suggests that tour …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 33–49 Read article
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Higher Education in India under COVID-19: Some Issues
Abstract: The novel corona virus has posed the challenge and given an opportunity to learn the many things in Human life. Due to the corona virus, as of 15th may 2020 approximately 1.725 billion learners i.e., 98.5 percent of student population in the world and about 285 million students in India are greatly affected. No doubt, the pandemic has significantly disrupted the higher education in the country. In view of this, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 24–27 Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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Data Analytics First, Controls Second, Auditing Third: Ranking the Relative Strength of Three Fraud Detection Mechanisms
Abstract: Purpose: In the era of digital finance, organizations deploy multiple mechanisms to combat fraud, including Data-Driven Forensic Analytics (DDFA), Internal Control Integrity (ICI), and Continuous Auditing Systems (CAS). However, practitioners often struggle with resource allocation, unsure which mechanism yields the highest return on investment. This study addresses this gap by empirically ranking the relative strength of these three predictors in explaining Fraud Detection Effectiveness (FDE). Design/methodology/approach: The study synthesizes empirical …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Toxic workplaces - a serious problem affecting countless workersaround the world
Abstract: Workplace toxicity has emerged as a serious organizational challenge affecting employees across industries and sectors worldwide. A toxic work environment is characterized by persistent negative behaviors and organizational practices such as bullying, harassment, discrimination, micromanagement, poor leadership, ineffective communication, unrealistic expectations, lack of recognition, and inadequate employee support. These factors adversely influence employees' psychological, emotional, and physical well-being, leading to increased stress, anxiety, burnout, reduced job satisfaction, absenteeism, and high …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Engaging Different Generations at a Workplace
Abstract: The highly competitive environment in which businesses operate today requires a skillful workforce in every organization to remain a successful player in the competitive game of the industry. Having employees of different ages working side by side is nothing new. But a heightened focus on generational differences in recent years has altered the conversation. Each generation is defined by a set of stereotypes that emerge from some clear truths. With …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 12–16 Read article