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561 articles for “India”
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Shifting Customer Preference and Smart Phones
Abstract: Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh
Abstract: As e-commerce is growing as a technical market with a lot of features, it attracts customers very quickly, changing the decision-making process of shopping in the modern day of globalisation. Today, e-commerce is increasing the interest of people to purchase goods and services over the internet, which has significantly changed the scenario of the Indian retail market. The Big Billion-Day Sale offered by Flipkart is a perfect example of changing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 24–39 Read article
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A Study of Consumer Buying Behaviour and Satisfaction Towards Health Insurance Services
Abstract: The landscape of health insurance in India is undergoing rapid transformation, fuelled by deregulation, decreased bureaucracy, and increased private financing. In this dynamic environment, understanding customer perceptions and preferences is essential. This study investigates these aspects along with customers' understanding of the market and purchasing decisions. Employing a non-probability convenience sampling method and utilizing a well-structured questionnaire, insights are gathered through extensive literature review. Statistical analysis using SPSS software, including …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 19–29 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Analyzing Impact of Pollution on Tourism Sustainability in Delhi NCR
Abstract: Delhi is the sixth most populated city in the world and is one of the most polluted cities in India. Pollution is the contamination of earth’s environment with materials that interfere with human health, quality of life or the natural functioning of the ecosystems. The various types of pollution include air pollution, water pollution, noise pollution and, finally, the contamination of soil. Other less recognized forms include thermal pollution, which …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 17–28 Read article
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Business Risks Involved with Celebrity Endorsements
Abstract: Celebrity endorsed advertising is a significant feature of modern marketing and has become a comprehensive element of advertising industry especially in India. Almost all kinds of products and services from FMCG to consumer durable and tourism to banking services are being endorsed by celebrities. Lot of companies rope in Celebrities as their brand ambassadors in view of their mass appeal and to capture their fan base. But that has its …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 5–18 Read article
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Study on Challenges with Buyers perception affecting Business
Abstract: A research study aimed at understanding the perception choice of Indian consumers in selecting mobile telecommunications service providers was conducted. The perception of consumers varies widely according to the attributes of communication quality, call service, facilities, price, and customer care and service provider.
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 27–29 Read article
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The Coercive “spirals” of Policy-Driven Liquidity Crunch on Small Informal Businesses in Sub-Urban Kolkata
Abstract: The purpose of the present paper is to detect the immediate effects of the policy of demonetization (2016) in India on small informal businesses in sub-urban periphery adjacent to the formal “core”. The study has attempted to detect the influences of demonetization causing severe liquidity crunch faced by the peripheral informal businesses which require liquid cash for their day-to-day transactions. The study has also focused on the instance of suddenly …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 2, 2019 · pp. 28–36 Read article
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Preservation and Rrestoration of Ancient Heritage Homes of Goa by Designing a Revenue Generation Model for Economic Benefits
Abstract: Goa is a smallest state of India with a rich colonial and pre-colonial heritage, visible in various architectural typologies of its churches, temples, forts and houses. By restoring old Indo-Portuguese houses by systematic planning of investments from both, owner and investors, it can open a whole new range of heritage rental villas across the state, which is already on high demand. This model also helps in the conservation and restoration …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 23–31 Read article
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A Study about the Opportunity of Sustainable Tourism: A Step for Eco-Tourism Development with Reference to Konkan Region and Tourism Industry
Abstract: Tourism has a crucial role to play in booming the economic condition of the states. Foreign relationshas a co-relationship and greater significance with tourism. This industry (tourism) has strongcultural roofs. The economic growths of Konkan are mainly due to Agriculture, Horticulture,Fisheries, Floriculture, and Tourism. Out of which, tourism can be regarded as the largest and fastestcontributor. The major factors which are needed for development have very high significance in thedevelopment …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 33–40 Read article
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A Gender wise Study on Privacy and Security in Digital Banking
Abstract: Banks have always been a place of trust for all: Young/old, Rich/Poor, Male/Female, Literate. Theconcept of bank in India is that of a place where there are long ques for every activity and a hugeamount of paperwork is to be done for each transaction. However, due to the introduction oftechnology in the banking sector, the scenario is not the same anymore; it has reduced the quantum ofpaperwork for many banking …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Understanding the Shape of Recovery
Abstract: As the market continues to develop, grow, and become international, there is increasing confusion among companies about the direction of operations. Every day, it is more difficult for them to capture new shares in the market, acquire and receive new customers, maintain a customer base, constantly increase customer satisfaction, position themselves correctly in the market and resist competition, and a reaction to the spontaneity of market development. This shows how …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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Black Swan Event and Stock Market
Abstract: This study focuses on understanding how the black swan has affected the stock market. What impacts it has created on the US and Indian Market. Understanding what the views of the investors during Black swan were. What changes were there on the market. The researchers wanted to investigate how the stock market affected investors. In conclusion, in the research we come to know what the impacts on the market were, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 13–19 Read article
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An Analytical Study on Relationship Between Spending on CSR and Market Price of a Share of IT Services & Consulting Companies Listed on NSE
Abstract: Every business carries out all of its activities within the society, hence it become moral duty of a business to pay some compensation to the society in which it operates. The activities conducted by a business for the betterment of the society is known as Corporate Social Responsibility. As per Companies Act, 2013 it become compulsory to formulate the Committee for CSR and spend some amount towards such social activities. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 6–11 Read article
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Managing the Economic Turbulence Through Global Governance
Abstract: The on-going turmoil in the world economy, which can be seen as a carryover of the 2007 global financial crisis, poses a threat to trigger yet another massive worldwide recession. The dire circumstances have instilled fear throughout the developed world to such an extent that The Economist in London has already forecasted a double-dip global recession initiated by the United States. The world stock exchanges went into a complete meltdown …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 31–37 Read article
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Evaluating the Risk and Return Dynamics of ICICI Mutual Funds: A Case Study
Abstract: This paper investigates the risk and return analysis of ICICI Mutual Funds, one of the prominent mutual fund houses in India. This includes a detailed evaluation of the risk and returns aspects of 44 ICICI Mutual Funds, with an emphasis on equities funds in the Direct Plan- Retail, and High Net Worth categories. By employing standard financial metrics such as the average and standard deviation, the performance of these funds …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 21–30 Read article